1/175 <font color=red></font> 09-08 01:50:06-09-08 01:50:07 Recently,<br>2/175 <font color=red></font> 09-08 01:50:06-09-08 01:50:20 After the departure of Mr. Xu Yang, former CEO of Anta Sport...<br>3/175 <font color=red>de</font> 09-08 01:50:07-09-08 01:50:13 The news of the entire family moving to Los Angeles has caus...<br>4/175 <font color=red>bg</font> 09-08 01:50:08-09-08 01:50:13 In the early part of this year,<br>5/175 <font color=red></font> 09-08 01:50:09-09-08 01:50:13 He solemnly stated in a public speech,<br>6/175 <font color=red>n</font> 09-08 01:50:10-09-08 01:50:13 Patriotism is not marketing.<br>7/175 <font color=red></font> 09-08 01:50:11-09-08 01:50:13 Trick,<br>8/175 <font color=red>aaa</font> 09-08 01:50:12-09-08 01:50:13 It's a rush,<br>9/175 <font color=red>hp</font> 09-08 01:50:12-09-08 01:50:13 And also a responsibility.<br>10/175 <font color=red></font> 09-08 01:50:13-09-08 01:50:20 This subtly linked his own image with that of "national prod...<br>11/175 <font color=red>bg</font> 09-08 01:50:14-09-08 01:50:20 It can only be within seven months,<br>12/175 <font color=red></font> 09-08 01:50:15-09-08 01:50:20 He moved his family to the United States.<br>13/175 <font color=red>n</font> 09-08 01:50:16-09-08 01:50:20 In the eyes of the public,<br>14/175 <font color=red>aaa</font> 09-08 01:50:17-09-08 01:50:20 This inconsistency in words and actions created a jarring co...<br>15/175 <font color=red>hp</font> 09-08 01:50:18-09-08 01:50:20 Made countless netizens feel fooled,<br>16/175 <font color=red></font> 09-08 01:50:19-09-08 01:50:27 This caused a widespread and overwhelming reaction.<br>17/175 <font color=red>de</font> 09-08 01:50:20-09-08 01:50:27 About his personal perception of the Anta brand,<br>18/175 <font color=red>xss</font> 09-08 01:50:20-09-08 01:50:45 Even questioning and criticizing the entire group of domesti...<br>19/175 <font color=red>bg</font> 09-08 01:50:21-09-08 01:50:27 So,<br>20/175 <font color=red></font> 09-08 01:50:22-09-08 01:50:27 Can this matter be scrutinized?<br>21/175 <font color=red></font> 09-08 01:50:23-09-08 01:50:33 Are the facts as presented on the internet?<br>22/175 <font color=red>n</font> 09-08 01:50:24-09-08 01:50:27 Let's take a look at this issue today.<br>23/175 <font color=red></font> 09-08 01:50:25-09-08 01:50:27 What are the typical tricks used in opinion platforms on sho...<br>24/175 <font color=red>aaa</font> 09-08 01:50:26-09-08 01:50:27 Understand this logic,<br>25/175 <font color=red>hp</font> 09-08 01:50:27-09-08 01:50:33 Maybe you can also understand why there are always voices th...<br>26/175 <font color=red>bg</font> 09-08 01:50:28-09-08 01:50:33 Attack domestic new energy vehicles.<br>27/175 <font color=red></font> 09-08 01:50:29-09-08 01:50:33 Xu Yang, a common name, wouldn't attract anyone's attention ...<br>28/175 <font color=red></font> 09-08 01:50:29-09-08 01:50:39 Once the title of CEO is linked to Anta, it becomes a specia...<br>29/175 <font color=red>de</font> 09-08 01:50:30-09-08 01:50:39 Add patriotism,<br>30/175 <font color=red></font> 09-08 01:50:31-09-08 01:50:33 Canada's public narrative of responsibility,<br>31/175 <font color=red>n</font> 09-08 01:50:32-09-08 01:50:33 He has automatically gained public attention.<br>32/175 <font color=red>aaa</font> 09-08 01:50:33-09-08 01:50:39 And when the news came out,<br>33/175 <font color=red>bg</font> 09-08 01:50:34-09-08 01:50:39 He settled in a wealthy family.<br>34/175 <font color=red></font> 09-08 01:50:35-09-08 01:50:39 The stark contrast is immediately highlighted.<br>35/175 <font color=red>hp</font> 09-08 01:50:36-09-08 01:50:39 So,<br>36/175 <font color=red></font> 09-08 01:50:37-09-08 01:50:44 Many people draw simple and crude conclusions without thinki...<br>37/175 <font color=red>n</font> 09-08 01:50:38-09-08 01:50:39 The boss of a leading Chinese brand has just won the prestig...<br>38/175 <font color=red></font> 09-08 01:50:39-09-08 01:50:50 Patriotism turned into emigration to the United States.<br>39/175 <font color=red>bg</font> 09-08 01:50:39-09-08 01:50:50 This seems to once again confirm the saying that wealthy peo...<br>40/175 <font color=red></font> 09-08 01:50:40-09-08 01:50:45 No denial,<br>41/175 <font color=red></font> 09-08 01:50:41-09-08 01:50:45 I believe that many people first thought of this.<br>42/175 <font color=red>aaa</font> 09-08 01:50:42-09-08 01:50:45 However, within this seemingly logical conclusion,<br>43/175 <font color=red>hp</font> 09-08 01:50:43-09-08 01:50:45 Some key information has been subtly blurred.<br>44/175 <font color=red>n</font> 09-08 01:50:44-09-08 01:50:46 Even if it's a trick,<br>45/175 <font color=red>de</font> 09-08 01:50:45-09-08 01:50:51 There are traces of manipulation everywhere.<br>46/175 <font color=red></font> 09-08 01:50:46-09-08 01:50:51 Today, we will follow these clues.<br>47/175 <font color=red></font> 09-08 01:50:47-09-08 01:50:51 The first layer is peeled off,<br>48/175 <font color=red></font> 09-08 01:50:48-09-08 01:50:51 To rationally analyze this issue,<br>49/175 <font color=red>aaa</font> 09-08 01:50:49-09-08 01:50:51 There is a bottom line.<br>50/175 <font color=red>hp</font> 09-08 01:50:50-09-08 01:50:51 Must first clarify,<br>51/175 <font color=red>xss</font> 09-08 01:50:50-09-08 01:51:06 That's anyone.<br>52/175 <font color=red>n</font> 09-08 01:50:51-09-08 01:50:58 Whether it's the people in the palace,<br>53/175 <font color=red>bg</font> 09-08 01:50:52-09-08 01:50:58 Rich or poor,<br>54/175 <font color=red></font> 09-08 01:50:53-09-08 01:50:58 As long as you don't break the law,<br>55/175 <font color=red></font> 09-08 01:50:54-09-08 01:50:58 Without harming national sovereignty and interests,<br>56/175 <font color=red></font> 09-08 01:50:55-09-08 01:50:58 Choose overseas living work,<br>57/175 <font color=red>aaa</font> 09-08 01:50:56-09-08 01:50:58 Life is a personal freedom,<br>58/175 <font color=red></font> 09-08 01:50:57-09-08 01:50:58 Especially as the country becomes more and more powerful,<br>59/175 <font color=red>hp</font> 09-08 01:50:58-09-08 01:50:58 More frequent international exchanges will become the norm.<br>60/175 <font color=red>de</font> 09-08 01:50:58-09-08 01:51:06 This has nothing to do with betraying the motherland.<br>61/175 <font color=red>bg</font> 09-08 01:50:59-09-08 01:51:06 This hat should not be messed with.<br>62/175 <font color=red></font> 09-08 01:51:00-09-08 01:51:06 Okay, let's start with the first layer.<br>63/175 <font color=red></font> 09-08 01:51:01-09-08 01:51:06 Xu Yang is the CEO of Anta Sports.<br>64/175 <font color=red></font> 09-08 01:51:02-09-08 01:51:06 The CEO is a professional manager hired by the company.<br>65/175 <font color=red>n</font> 09-08 01:51:03-09-08 01:51:06 Everyone needs to understand,<br>66/175 <font color=red>aaa</font> 09-08 01:51:04-09-08 01:51:06 He is not the boss.<br>67/175 <font color=red>hp</font> 09-08 01:51:05-09-08 01:51:06 Not the founder.<br>68/175 <font color=red></font> 09-08 01:51:06-09-08 01:51:15 He is not the leader of the group.<br>69/175 <font color=red>bg</font> 09-08 01:51:07-09-08 01:51:15 Let's look at the second layer.<br>70/175 <font color=red></font> 09-08 01:51:07-09-08 01:51:15 He uses his platform to speak out for the brand.<br>71/175 <font color=red></font> 09-08 01:51:08-09-08 01:51:15 Talk about national responsibility,<br>72/175 <font color=red>n</font> 09-08 01:51:09-09-08 01:51:15 That's the value proposition of Anta brand.<br>73/175 <font color=red></font> 09-08 01:51:10-09-08 01:51:15 That is also his responsibility.<br>74/175 <font color=red>aaa</font> 09-08 01:51:11-09-08 01:51:15 The third generation of the family moved to America.<br>75/175 <font color=red>hp</font> 09-08 01:51:13-09-08 01:51:15 His departure is a personal decision and differs from Anta's...<br>76/175 <font color=red>de</font> 09-08 01:51:14-09-08 01:51:23 There is no correlation between national attributes and anyt...<br>77/175 <font color=red>xss</font> 09-08 01:51:15-09-08 01:51:29 These three things are originally clear-cut,<br>78/175 <font color=red>bg</font> 09-08 01:51:16-09-08 01:51:23 Unbound,<br>79/175 <font color=red>n</font> 09-08 01:51:16-09-08 01:51:23 During the process of public opinion fermentation,<br>80/175 <font color=red></font> 09-08 01:51:17-09-08 01:51:23 They were welded together.<br>81/175 <font color=red></font> 09-08 01:51:18-09-08 01:51:23 Replace a departing executive's personal opinion with the br...<br>82/175 <font color=red></font> 09-08 01:51:19-09-08 01:51:23 And this approach of blurred boundaries,<br>83/175 <font color=red>aaa</font> 09-08 01:51:20-09-08 01:51:23 This is one of the core tactics in public opinion warfare.<br>84/175 <font color=red></font> 09-08 01:51:21-09-08 01:51:29 We all know that,<br>85/175 <font color=red>hp</font> 09-08 01:51:21-09-08 01:51:29 Shopping malls are like battlefields.<br>86/175 <font color=red>bg</font> 09-08 01:51:24-09-08 01:51:29 Market share is important for businesses,<br>87/175 <font color=red>n</font> 09-08 01:51:25-09-08 01:51:29 Just like the territory of a country,<br>88/175 <font color=red>aaa</font> 09-08 01:51:26-09-08 01:51:29 In order to expand territory or for survival,<br>89/175 <font color=red></font> 09-08 01:51:26-09-08 01:51:29 Domestic goods vs. foreign goods,<br>90/175 <font color=red></font> 09-08 01:51:27-09-08 01:51:29 Foreign goods and foreign goods,<br>91/175 <font color=red></font> 09-08 01:51:28-09-08 01:51:36 Even among domestic products,<br>92/175 <font color=red>de</font> 09-08 01:51:29-09-08 01:51:36 In addition to the regular product updates,<br>93/175 <font color=red>bg</font> 09-08 01:51:30-09-08 01:51:36 Beyond technical comparison and price competition,<br>94/175 <font color=red>hp</font> 09-08 01:51:31-09-08 01:51:36 Best value,<br>95/175 <font color=red>n</font> 09-08 01:51:31-09-08 01:51:36 The most powerful weapon is public opinion warfare.<br>96/175 <font color=red>aaa</font> 09-08 01:51:32-09-08 01:51:36 New Intelligence Warfare's products and technologies require...<br>97/175 <font color=red>aaa</font> 09-08 01:56:34-09-08 01:56:36 But the public's long-standing trust in the brand,<br>98/175 <font color=red></font> 09-08 01:51:34-09-08 01:51:36 It could be destroyed overnight.<br>99/175 <font color=red></font> 09-08 01:51:35-09-08 01:51:43 For national brands,<br>100/175 <font color=red>xss</font> 09-08 01:51:36-09-08 01:52:00 The most effective way to strike is to target its inherent e...<br>101/175 <font color=red>bg</font> 09-08 01:51:37-09-08 01:51:44 By magnifying the contradictions in the character settings o...<br>102/175 <font color=red></font> 09-08 01:51:37-09-08 01:51:44 To shake off the public trust that a company has accumulated...<br>103/175 <font color=red>n</font> 09-08 01:51:38-09-08 01:51:43 This kind of leverage, which achieves big results with small...<br>104/175 <font color=red>aaa</font> 09-08 01:51:41-09-08 01:51:43 It is a means that many competitors are willing to use.<br>105/175 <font color=red>hp</font> 09-08 01:51:41-09-08 01:51:44 And the Xu Yang incident almost perfectly hit every element ...<br>106/175 <font color=red></font> 09-08 01:51:42-09-08 01:51:46 A manager with contradictory behavior,<br>107/175 <font color=red>de</font> 09-08 01:51:43-09-08 01:51:49 A brand with a nationalistic identity,<br>108/175 <font color=red></font> 09-08 01:51:44-09-08 01:51:49 A topic that sparks a lot of excitement.<br>109/175 <font color=red>aaa</font> 09-08 01:51:45-09-08 01:51:49 Therefore,<br>110/175 <font color=red>n</font> 09-08 01:51:46-09-08 01:51:49 Personal choices are confused with the brand's underlying co...<br>111/175 <font color=red></font> 09-08 01:51:46-09-08 01:51:54 Finally, Mao left his personal business and joined Anta.<br>112/175 <font color=red>bg</font> 09-08 01:51:47-09-08 01:51:53 Not patriotic,<br>113/175 <font color=red></font> 09-08 01:51:48-09-08 01:51:53 Made in China is not trustworthy.<br>114/175 <font color=red>hp</font> 09-08 01:51:49-09-08 01:51:52 This script has been rarely seen in the consumer market.<br>115/175 <font color=red></font> 09-08 01:51:50-09-08 01:51:53 Chinese mobile phones are rising,<br>116/175 <font color=red></font> 09-08 01:51:51-09-08 01:51:53 Impact Apple,<br>117/175 <font color=red>aaa</font> 09-08 01:51:52-09-08 01:51:53 Samsung, along with other high-end brands.<br>118/175 <font color=red>n</font> 09-08 01:51:52-09-08 01:51:54 Then, so-called patriotic abductions will emerge.<br>119/175 <font color=red>de</font> 09-08 01:51:53-09-08 01:52:00 Smear and discredit domestic new energy vehicles at high pri...<br>120/175 <font color=red>hp</font> 09-08 01:51:54-09-08 01:52:00 Seize global market share,<br>121/175 <font color=red>bg</font> 09-08 01:51:55-09-08 01:52:00 Changing the traditional layout will be repeatedly hyped.<br>122/175 <font color=red></font> 09-08 01:51:56-09-08 01:52:00 Poor quality, plagiarism<br>123/175 <font color=red></font> 09-08 01:51:57-09-08 01:52:00 Intelligence tax, etc.<br>124/175 <font color=red></font> 09-08 01:51:58-09-08 01:52:00 It's not just about national brands,<br>125/175 <font color=red>aaa</font> 09-08 01:51:58-09-08 01:52:00 Even some of our major national projects have achieved techn...<br>126/175 <font color=red>n</font> 09-08 01:51:59-09-08 01:52:00 When the monopoly pattern is broken,<br>127/175 <font color=red></font> 09-08 01:52:00-09-08 01:52:08 Almost always accompanied by a large-scale public outcry.<br>128/175 <font color=red>bg</font> 09-08 01:52:01-09-08 01:52:08 It is fundamentally about the rise of domestic products.<br>129/175 <font color=red></font> 09-08 01:52:02-09-08 01:52:08 Disrupting the existing power structure,<br>130/175 <font color=red></font> 09-08 01:52:03-09-08 01:52:08 Disrupted the established market share of foreign brands, su...<br>131/175 <font color=red></font> 09-08 01:52:04-09-08 01:52:08 When a product lacks technological competitiveness,<br>132/175 <font color=red>aaa</font> 09-08 01:52:05-09-08 01:52:08 Manipulating public opinion, stirring up Shandong sentiment ...<br>133/175 <font color=red>hp</font> 09-08 01:52:06-09-08 01:52:08 The most convenient alternative,<br>134/175 <font color=red>n</font> 09-08 01:52:06-09-08 01:52:08 This is the core logic of public opinion warfare in business...<br>135/175 <font color=red>de</font> 09-08 01:52:07-09-08 01:52:15 I'm not going to compete with you on product strength,<br>136/175 <font color=red>xss</font> 09-08 01:52:08-09-08 01:52:30 Only responsible for destroying people's minds,<br>137/175 <font color=red>bg</font> 09-08 01:52:09-09-08 01:52:15 Do not attack the company's hard power.<br>138/175 <font color=red></font> 09-08 01:52:10-09-08 01:52:15 Only undermine the public trust of the brand.<br>139/175 <font color=red></font> 09-08 01:52:11-09-08 01:52:15 More importantly, it is worth noting that<br>140/175 <font color=red></font> 09-08 01:52:12-09-08 01:52:15 This endless cycle of commercial competition,<br>141/175 <font color=red>aaa</font> 09-08 01:52:13-09-08 01:52:15 Often exploited by ideological-oriented propaganda wars.<br>142/175 <font color=red>hp</font> 09-08 01:52:13-09-08 01:52:15 Transforming simple industry competition into brand battles,<br>143/175 <font color=red>n</font> 09-08 01:52:14-09-08 01:52:15 Escalating to the height of national and ethnic conflicts,<br>144/175 <font color=red></font> 09-08 01:52:15-09-08 01:52:23 Provoke public sentiment.<br>145/175 <font color=red>bg</font> 09-08 01:52:16-09-08 01:52:23 This also achieved the purpose of suppressing domestic brand...<br>146/175 <font color=red></font> 09-08 01:52:17-09-08 01:52:23 Gradually regain public confidence in domestic and national ...<br>147/175 <font color=red></font> 09-08 01:52:18-09-08 01:52:23 Actually, determining whether a brand is "Made in China" (do...<br>148/175 <font color=red></font> 09-08 01:52:19-09-08 01:52:23 It's never been about where someone is going.<br>149/175 <font color=red>hp</font> 09-08 01:52:20-09-08 01:52:23 Where is his headquarters?<br>150/175 <font color=red>n</font> 09-08 01:52:21-09-08 01:52:23 Where is the factory?<br>151/175 <font color=red>aaa</font> 09-08 01:52:22-09-08 01:52:23 Where are the millions of jobs?<br>152/175 <font color=red>de</font> 09-08 01:52:23-09-08 01:52:30 Who receives the taxes?<br>153/175 <font color=red>bg</font> 09-08 01:52:24-09-08 01:52:30 As long as Anta remains rooted in China,<br>154/175 <font color=red></font> 09-08 01:52:25-09-08 01:52:30 Focus on industry,<br>155/175 <font color=red></font> 09-08 01:52:26-09-08 01:52:30 Adhere to quality,<br>156/175 <font color=red></font> 09-08 01:52:26-09-08 01:52:30 His national identity will not be defined by anyone's person...<br>157/175 <font color=red></font> 09-08 01:52:27-09-08 01:52:38 Public opinion can stir up emotions,<br>158/175 <font color=red>hp</font> 09-08 01:52:28-09-08 01:52:30 Create controversy,<br>159/175 <font color=red>aaa</font> 09-08 01:52:29-09-08 01:52:30 Exaggerate flaws,<br>160/175 <font color=red>n</font> 09-08 01:52:30-09-08 01:52:38 But it can never change the essence of a product.<br>161/175 <font color=red>bg</font> 09-08 01:52:31-09-08 01:52:38 Assess the core standards of a brand,<br>162/175 <font color=red></font> 09-08 01:52:32-09-08 01:52:38 It's never been those unreliable rumors online.<br>163/175 <font color=red></font> 09-08 01:52:33-09-08 01:52:38 Instead, it is the real product experience of hard-won quali...<br>164/175 <font color=red>hp</font> 09-08 01:52:34-09-08 01:52:38 Finally, I leave you with a thought-provoking question.<br>165/175 <font color=red></font> 09-08 01:52:35-09-08 01:52:38 Who benefits from this incident?<br>166/175 <font color=red>de</font> 09-08 01:52:36-09-08 01:52:45 When you are willing to actively ask questions,<br>167/175 <font color=red>aaa</font> 09-08 01:52:37-09-08 01:52:38 You will no longer be a mere observer, carried away by your ...<br>168/175 <font color=red>xss</font> 09-08 01:52:38-09-08 01:52:59 Instead, it becomes a person who can think independently.<br>169/175 <font color=red>bg</font> 09-08 01:52:39-09-08 01:52:45 This is how we see through the public opinion manipulation,<br>170/175 <font color=red></font> 09-08 01:52:39-09-08 01:52:45 The only way to avoid being exploited by emotions.<br>171/175 <font color=red></font> 09-08 01:52:40-09-08 01:52:45 I am Uncle Cheng.<br>172/175 <font color=red></font> 09-08 01:52:41-09-08 01:52:45 Thank you for watching,<br>173/175 <font color=red>hp</font> 09-08 01:52:42-09-08 01:52:45 Pay attention,<br>174/175 <font color=red>aaa</font> 09-08 01:52:43-09-08 01:52:45 Take you through the network fog,<br>175/175 <font color=red>n</font> 09-08 01:52:44-09-08 01:52:45 To be a clear and straightforward person.<br>