1/142 0.09-2.91 hp 今天咱们聊聊俞敏洪和东方臻选二零二六年。08-31 04:08:04-08-31 04:08:10Today, let's talk about Yu Minhong and Oriental Select in 2026.
2/142 2.97-3.63 n 八月二十一号，08-31 04:13:08-08-31 04:13:09August 21st,
3/142 3.75-7.05 de 东方臻选交出了一份让人多少有点意外的成绩单。08-31 04:08:08-08-31 04:08:38Oriental Selection delivered a surprisingly good performance.
4/142 7.29-8.43 bg 全年营收五十七亿，08-31 04:08:09-08-31 04:08:40Annual revenue of 5.7 billion
5/142 8.73-10.23 hp 同比增长百分之二十九点八。08-31 04:08:10-08-31 04:08:15Increased by 29.8 percent year-on-year.
6/142 10.53-12.09 de 规模净利润五点四四亿，08-31 04:08:11-08-31 04:08:38Net profit of 5.44 billion
7/142 12.39-15.69 n 同比暴增百分之九千三百七十七点八，08-31 04:08:12-08-31 04:08:14Increased by 9377.8% year-on-year,
8/142 15.93-18.03 lx g m v 突破一百零二亿人民币。08-31 04:08:13-08-31 04:08:22Break through 102 billion RMB.
9/142 18.33-20.37 jd 自营产品撑起了大半江山。08-31 04:08:13-08-31 04:08:15Self-produced products accounted for half of the country.
10/142 26.69-27.41 aaa 有意思的是啊，08-31 04:08:14-08-31 04:08:15Interestingly,
11/142 27.59-31.67 n 这份漂亮的财报恰恰发生在东方甄选最众叛亲离的时候。08-31 04:08:15-08-31 04:08:18This beautiful financial report came at the most difficult time for Oriental Zen Selection.
12/142 31.85-32.57 n 董宇辉走了，08-31 04:08:16-08-31 04:08:17Dong Yufei left.
13/142 32.75-33.23 hp 明明走了，08-31 04:08:16-08-31 04:08:19Although he has left,
14/142 33.47-34.13 aaa 天权走了，08-31 04:08:17-08-31 04:08:18Tianquan left.
15/142 34.55-35.99 jd 钟灿和琳琳也走了。08-31 04:08:18-08-31 04:08:19Zhong Can and Lin Lin also left.
16/142 36.17-36.41 n 至此，08-31 04:08:19-08-31 04:08:19So far,
17/142 36.71-38.27 aaa 初代 f 四全部离场，08-31 04:08:19-08-31 04:08:21The first four Fs have all left.
18/142 38.45-40.55 n 但人走了却反而开始赚钱了。08-31 04:08:20-08-31 04:08:22But after people left, I actually started making money.
19/142 40.79-42.59 hp 很多人说俞敏洪赌赢了，08-31 04:08:21-08-31 04:08:24Many people say that Yu Minhong won.
20/142 42.77-45.11 n 但我觉得这根本就不是赌的事儿。08-31 04:08:22-08-31 04:08:24But I don't think it's really gambling.
21/142 48.26-49.88 jd 俞敏洪说过一句话很有意思啊，08-31 04:08:22-08-31 04:08:24Yu Minhong once said something interesting,
22/142 50.0-51.32 aaa 我特别喜欢有个性的人，08-31 04:08:23-08-31 04:08:24I especially like people with personality.
23/142 51.5-53.66 lx 有个性的人弄着弄着就会对你不买账，08-31 04:08:24-08-31 04:08:35People with their own personalities will inevitably clash with others.
24/142 53.96-55.64 n 不买账的结果就是一拍两散。08-31 04:08:24-08-31 04:08:27The result is that they will part ways.
25/142 55.88-58.16 n 所以新东方一拍两散的情况多的是，08-31 04:08:25-08-31 04:08:28Therefore, the situation of New Oriental splitting up is not uncommon.
26/142 58.4-61.76 jd 但剩下来的就是各有一片天各自发展，08-31 04:08:26-08-31 04:08:27But the remaining ones will develop independently.
27/142 62.06-63.86 hp 我觉得这才是最美好的事。08-31 04:08:27-08-31 04:08:30I think this is the most wonderful thing.
28/142 64.04-65.06 aaa 这话听起来豁达，08-31 04:08:27-08-31 04:08:28This sounds profound.
29/142 65.36-69.14 n 但一个老板明知道招进来的人大概率会一拍两散，08-31 04:08:28-08-31 04:08:31But a boss knows that the person he hires is likely to leave soon,
30/142 69.49-70.18 jd 却偏要招，08-31 04:08:29-08-31 04:08:31But still, I insist on recruiting.
31/142 70.54-71.59 n 这不是自找麻烦吗？08-31 04:08:30-08-31 04:08:31Is this a hassle?
32/142 71.77-74.4 aaa 但如果你了解俞敏洪的创业历程，08-31 04:08:30-08-31 04:08:32But if you understand Mr. Yu Minhong's entrepreneurial journey,
33/142 74.58-78.5 hp 就明白了这个三次高考才考进北大留校任教。08-31 04:08:31-08-31 04:08:37I understand this now. He was admitted to Peking University and taught there for three years after graduating from high school.
34/142 78.74-81.74 jd 又因为校外兼客被处分的农村穷小子，08-31 04:08:32-08-31 04:08:34Another rural poor kid who was penalized for working part-time outside the school.
35/142 82.04-85.42 n 一路都在对不断拒绝质疑和打击。08-31 04:08:32-08-31 04:08:35I've been constantly facing questioning and suppression.
36/142 85.72-88.18 n 这个人的人生就是不断被逼到墙角，08-31 04:08:33-08-31 04:08:37This person's life is one of constant pressure and being pushed to the brink.
37/142 88.48-90.46 aaa 在一次次破墙而出的过程，08-31 04:08:34-08-31 04:08:35In the process of repeatedly breaking through walls,
38/142 90.81-93.75 jd 在天时地利人和都不在自己一边的局面下，08-31 04:08:35-08-31 04:08:37In a situation where neither time, location, nor people are on your side,
39/142 93.99-97.29 n 硬是把新东方做成了中国教育培训的龙头。08-31 04:08:36-08-31 04:08:39Managed to make New Oriental a leading education training company in China.
40/142 97.59-99.51 lx 二零二一年双减政策落地啊，08-31 04:08:37-08-31 04:08:51The policy of "two reductions" in 2021 has been implemented.
41/142 99.69-102.03 aaa 彼时的新东方 k 九业务几乎归零，08-31 04:08:37-08-31 04:08:39At that time, New Oriental K business was almost zero.
42/142 102.27-102.75 jd 股价暴跌。08-31 04:08:39-08-31 04:08:40Stock prices plummeted.
43/142 103.05-107.15 hp 六十岁的俞敏洪带着团队转身就去直播间卖起了农产品。08-31 04:08:40-08-31 04:08:46At 60 years old, Yu Minhong turned his team around and immediately went to the live streaming room to sell agricultural products.
44/142 107.27-108.29 de 他允许人才流动，08-31 04:08:40-08-31 04:09:01He allows talent to flow.
45/142 108.47-110.03 de 甚至纵容这种流动。08-31 04:08:41-08-31 04:09:00Even tolerate this flow.
46/142 110.21-111.59 n 董宇辉的爆火是意外，08-31 04:08:42-08-31 04:08:43Dong Yufei's sudden fame was accidental.
47/142 111.92-114.05 aaa 但懂得离开在俞面红的体系里，08-31 04:08:43-08-31 04:08:45But in the system of Yu Men Hong, those who know how to leave are valued.
48/142 114.35-115.61 jd 几乎也是必然。08-31 04:08:43-08-31 04:08:44Almost inevitable.
49/142 118.98-122.64 bg 直播电商这个行业对超级主播有着极强的依赖，08-31 04:08:44-08-31 04:09:37The e-commerce live streaming industry has a very strong dependence on super anchors.
50/142 122.82-125.52 n 一家公司的增长全系在一个人身上。08-31 04:08:45-08-31 04:08:47The company's growth is entirely dependent on one person.
51/142 125.82-126.54 n 主播状态好，08-31 04:08:45-08-31 04:08:47Host is in good condition.
52/142 126.96-127.5 jd 公司就火，08-31 04:08:46-08-31 04:08:47Company is on fire,
53/142 127.86-128.82 n 主播状态不好，08-31 04:13:48-08-31 04:13:49The host is in a bad state,
54/142 129.18-129.72 aaa 公司就凉，08-31 04:08:47-08-31 04:08:48The company is ruined.
55/142 130.02-130.74 hp 主播想加钱，08-31 04:08:48-08-31 04:08:51The host wants to make more money.
56/142 130.98-132.6 jd 公司就得加主播走人，08-31 04:08:49-08-31 04:08:50The company has to let the host go,
57/142 132.84-134.7 n 公司股价立马应声落地，08-31 04:08:49-08-31 04:08:52The company's stock price immediately plummeted.
58/142 135.0-137.94 n 这样的企业就是把命交到了别人手里。08-31 04:08:50-08-31 04:08:53Such companies are essentially handing their lives over to others.
59/142 138.12-140.58 aaa 俞敏洪不是不知道超级主播的商业价值啊。08-31 04:08:51-08-31 04:08:53Yu Minhong wasn't unaware of the commercial value of Super Anchor.
60/142 140.7-141.36 jd 但他明白，08-31 04:08:51-08-31 04:08:53But he understood,
61/142 141.6-143.94 hp 如果东方真选继续依赖某个人，08-31 04:08:52-08-31 04:08:56If the Eastern Selection continues to rely on a single person,
62/142 144.18-147.48 lx 那么这个品牌最终将不幸于也不再是新东方，08-31 04:08:53-08-31 04:09:06So, this brand will eventually be unfortunate and no longer be New Oriental.
63/142 147.9-150.55 n 而是沦为算法与他人的提现木偶。08-31 04:08:54-08-31 04:08:57Instead, he became a puppet controlled by algorithms and others.
64/142 150.85-154.51 n 所以他做了一个难而正确的决定去头部换。08-31 04:08:54-08-31 04:08:58Therefore, he made a difficult but correct decision to undergo a head transplant.
65/142 154.75-155.59 aaa 二零二四年七月，08-31 04:08:55-08-31 04:08:56July 2024,
66/142 155.83-159.13 jd 东方甄选向董宇辉出售与辉同行百分之百的股权。08-31 04:08:56-08-31 04:08:59Oriental Selection sells 100% of the equity of "With Yu" to Dong Yu Hui.
67/142 159.31-160.51 hp 二零二六年四月初，08-31 04:08:57-08-31 04:09:00Early April 2026,
68/142 160.57-165.25 aaa 代明星主播明明天权以及中灿琳琳在两天内相继宣布离职。08-31 04:08:57-08-31 04:09:00The celebrity streamers Ming and Lin, both announced their resignation within two days.
69/142 165.67-167.05 n 外人眼中的人才流失，08-31 04:08:58-08-31 04:09:00The talent drain seen by outsiders,
70/142 167.29-168.13 n 在俞敏洪看来，08-31 04:08:59-08-31 04:09:01In Mr. Yu Minhong's view,
71/142 168.25-169.57 jd 却是自然分化的结果。08-31 04:08:59-08-31 04:09:01This is the result of natural selection.
72/142 169.81-172.15 de 人和平台之间并非完全绑定，08-31 04:09:00-08-31 04:09:20People and platforms are not completely bound,
73/142 172.33-174.79 hp 而是接近一种阶段性的共生。08-31 04:09:01-08-31 04:09:04Instead, it approaches a stage of symbiosis.
74/142 177.98-179.12 aaa 那么问题就来了啊，08-31 04:09:02-08-31 04:09:03So the question arises,
75/142 179.24-179.839 n 人走了，08-31 04:09:03-08-31 04:09:03People left,
76/142 180.08-181.1 n 生意怎么做呢？08-31 04:09:03-08-31 04:09:04How to do business?
77/142 181.28-184.51 jd 东方臻选给出的答案是不做流量中间商，08-31 04:09:04-08-31 04:09:06The answer given by Oriental Selection is not to act as a traffic intermediary.
78/142 184.75-186.31 de 做品牌零售商。08-31 04:09:05-08-31 04:09:19Be a brand retailer.
79/142 186.55-188.47 aaa 截至二零二六年五月三十一号，08-31 04:09:06-08-31 04:09:08As of May 31, 2026,
80/142 188.71-191.59 n 东方臻选累计推出一千零九款自营产品，08-31 04:09:06-08-31 04:09:10Oriental Select has launched a total of 1,099 proprietary products.
81/142 191.83-194.23 n 一年净增两百七十七款自营产品。08-31 04:09:07-08-31 04:09:10Add 277 new self-produced products in one year.
82/142 194.35-195.61 hp g m v 达五十四亿，08-31 04:09:08-08-31 04:09:11g m v reached 54 billion,
83/142 196.01-198.23 jd 占总 g m v 的百分之五十二点六。08-31 04:09:08-08-31 04:09:10It accounts for 52.6% of the total.
84/142 198.47-200.68 lx a p p 累计注册用户超千万，08-31 04:09:09-08-31 04:09:21a p has accumulated over 10 million registered users,
85/142 200.98-202.96 aaa 付费会员达三十五点三万人，08-31 04:09:10-08-31 04:09:1135.3 million paid members,
86/142 203.08-206.38 jd 公司每年投入数千万元用于产品检测，08-31 04:09:11-08-31 04:09:13The company invests millions of dollars every year in product testing.
87/142 206.74-209.86 n 光质检报告就超过了二点六万份。08-31 04:09:12-08-31 04:09:15The quality inspection report exceeded 26,000.
88/142 210.1-210.64 n 俞敏洪说，08-31 04:09:13-08-31 04:09:14Yu Minhong said,
89/142 210.76-212.74 hp 东方甄选要坚持高安全度、08-31 04:09:13-08-31 04:09:17Oriental Select will continue to adhere to high safety standards,
90/142 213.04-213.46 aaa 高品位、08-31 04:09:14-08-31 04:09:15High-quality,
91/142 213.76-215.68 jd 高质价比的三高原则。08-31 04:09:15-08-31 04:09:16High-quality, three-high principles.
92/142 215.86-216.22 n 说白了，08-31 04:09:16-08-31 04:09:16In a nutshell,
93/142 216.34-217.66 n 就是不靠主播的脸，08-31 04:09:16-08-31 04:09:18It's not about the host's face,
94/142 217.9-219.4 aaa 靠产品的底色。08-31 04:09:17-08-31 04:09:18Based on the product color.
95/142 219.76-219.94 jd 没错，08-31 04:09:18-08-31 04:09:18Right,
96/142 220.42-222.82 n 就是在抄山姆和 cosco 的作业。08-31 04:09:19-08-31 04:09:20It's just copying Sam and COSCO.
97/142 223.06-224.98 hp 从生鲜零食到营养保健，08-31 04:09:19-08-31 04:09:22From fresh snacks to nutritional supplements,
98/142 225.16-227.02 n 从纸品客户到家居家纺，08-31 04:09:20-08-31 04:09:21From paper products to home textiles,
99/142 227.26-227.74 aaa 东方臻选，08-31 04:09:21-08-31 04:09:21Oriental Selection,
100/142 227.98-231.77 jd 正在把自己变变成一个线上的会员制超市。08-31 04:09:21-08-31 04:09:23Transforming myself into an online membership supermarket.
101/142 232.01-235.19 de 二零二六财年啊东方甄选雇员增加了四百一十一人，08-31 04:09:22-08-31 04:10:14In fiscal year 2026, Oriental Selection hired an additional 411 people.
102/142 235.43-238.25 de 薪酬开支却从十二亿降到了八亿人。08-31 04:09:23-08-31 04:10:15The salary and expense expenditure has decreased from 120 million to 80 million people.
103/142 238.37-239.39 n 多了钱少了，08-31 04:09:24-08-31 04:09:25More money, less things.
104/142 239.75-242.27 lx 因为不用再养超级主播了。08-31 04:09:24-08-31 04:09:35Because we don't need to support super streamers anymore.
105/142 245.47-247.81 n 有人说俞敏洪这是壮士断腕，08-31 04:09:25-08-31 04:09:27Some people say that Yu Minhong is making a desperate move.
106/142 248.05-249.49 aaa 也有人说他善于反思，08-31 04:09:26-08-31 04:09:27Some people say he is good at reflection.
107/142 249.79-250.81 hp 但总在重复。08-31 04:09:27-08-31 04:09:29But it keeps repeating.
108/142 250.99-252.79 jd 昨天还有人说他一边道歉，08-31 04:09:27-08-31 04:09:29Yesterday, someone said that he apologized while doing so.
109/142 253.03-254.47 lx 一边继续搞制度管控，08-31 04:19:30-08-31 04:19:38While continuing to implement system control,
110/142 254.65-255.19 n 这些都对，08-31 04:09:29-08-31 04:09:30All of these are correct.
111/142 255.67-258.46 n 但都没有说到根子上俞敏洪这个人，08-31 04:09:29-08-31 04:09:32But none of them got to the core of who Yu Minhong is.
112/142 258.76-261.7 aaa 骨子里就不相信任何不可复制的路径依赖。08-31 04:09:30-08-31 04:09:32I don't believe in any path dependencies that cannot be replicated.
113/142 261.82-263.44 hp 他三次高考靠的是自己。08-31 04:09:31-08-31 04:09:34He relied on himself three times for the Gaokao.
114/142 263.68-264.64 jd 北大辞职以后，08-31 04:09:31-08-31 04:09:32After resigning from Peking University,
115/142 264.88-265.72 n 创办新东方，08-31 04:09:32-08-31 04:09:33Establish New Oriental,
116/142 265.96-269.2 n 靠的是自己双减后转型直播还是靠自己。08-31 04:09:33-08-31 04:09:36Is it through self-transformation or relying on the "double reduction" policy?
117/142 269.44-270.52 aaa 他信的是体系、08-31 04:09:33-08-31 04:09:34He believes in systems.
118/142 271.0-272.26 jd 产品和组织能力，08-31 04:09:34-08-31 04:09:35Products and organizational capabilities
119/142 272.62-275.86 n 而不是某个所谓天才主播的临场发挥。08-31 04:09:35-08-31 04:09:38Not a brilliant on-the-spot performance by some so-called genius streamer.
120/142 276.1-277.54 aaa 当董宇辉爆火的时候，08-31 04:09:35-08-31 04:09:37When Dong Yufei became famous,
121/142 277.78-279.58 hp 别人看到的是天降财神，08-31 04:09:36-08-31 04:09:39What others see is a windfall.
122/142 279.82-281.32 jd 俞敏洪看到的却是风险。08-31 04:09:37-08-31 04:09:38Yu Minhong saw the risks.
123/142 281.56-282.76 lx 当董离开的时候，08-31 04:09:37-08-31 04:09:43When Dong left,
124/142 282.88-284.2 n 别人看到的是天塌了。08-31 04:09:38-08-31 04:09:39What others see is a collapsed building.
125/142 284.32-286.0 bg 而俞敏洪看到的则是机会，08-31 04:09:39-08-31 04:10:15What Yu Minhong saw was an opportunity.
126/142 286.24-289.6 aaa 因为他终于可以名正言顺做自己想做的事儿了。08-31 04:09:39-08-31 04:09:42Because he could finally do what he wanted to do, legitimately.
127/142 289.72-292.72 n 其实俞敏洪从一开始就想做线上的山姆，08-31 04:09:40-08-31 04:09:44Actually, Yu Minhong had already thought about doing an online Sam's Club from the beginning.
128/142 292.9-296.02 jd 只是中间被董宇辉这个意外打乱了节奏，08-31 04:09:41-08-31 04:09:42Just a temporary setback caused by Dong Yufei.
129/142 296.38-299.33 hp 现在他终于可以回到自己的轨道。08-31 04:09:41-08-31 04:09:44Now he can finally get back on track.
130/142 299.51-300.29 n 二零二六财年，08-31 04:09:42-08-31 04:09:44Fiscal year 2026,
131/142 300.53-302.57 aaa 东方臻选经营利润六点六亿，08-31 04:09:43-08-31 04:09:45Oriental Selection's operating profit is 6.6 million,
132/142 302.87-304.07 jd 实现扭亏为盈，08-31 04:09:43-08-31 04:09:44Achieve profitability,
133/142 304.31-306.71 lx 股价全年涨了百分之五十三点三。08-31 04:09:44-08-31 04:10:14The stock price increased by 53.3% throughout the year.
134/142 306.95-309.23 n 俞敏洪个人在三月增值了三十万股，08-31 04:09:45-08-31 04:09:48Yu Minhong added 30,000 shares in March.
135/142 309.41-311.46 n 而比这些数字更重要的是，08-31 04:09:45-08-31 04:09:48What's more important than these numbers is,
136/142 311.82-313.74 jd 俞敏洪用两年的时间证明，08-31 04:09:46-08-31 04:09:48Yu Minhong proved with two years of time,
137/142 314.2-316.98 hp 一家公司可以不依赖任何一个人，08-31 04:09:47-08-31 04:09:50A company can operate without relying on any single person.
138/142 317.28-318.32 aaa 还能活的好，08-31 04:09:47-08-31 04:09:48Still alive and well,
139/142 319.2-319.74 jd 虚张不生事，08-31 04:09:48-08-31 04:09:50To pretend to be strong,
140/142 319.92-320.46 n 结尾不简单。08-31 04:09:49-08-31 04:09:50Not simple.
141/142 320.64-322.08 n 感谢收看迪哥九分钟，08-31 04:09:50-08-31 04:09:51Thank you for watching Digo Nine Minutes.
142/142 322.2-323.34 aaa 我们下期再见。08-31 04:09:50-08-31 04:09:51See you next time.