1/1121 0.09-1.41 aaa 二零一一年十月五日，09-06 21:13:50-09-06 21:13:52October 5, 2011,
2/1121 1.71-2.43 n 乔布斯去世，09-06 21:13:51-09-06 21:13:52Steve Jobs passed away.
3/1121 2.79-4.89 n 没人想到这一天来得如此突然。09-06 21:13:52-09-06 21:13:54No one expected this day to come so suddenly.
4/1121 6.09-6.69 hp 那天晚上，09-06 21:13:52-09-06 21:13:54That night,
5/1121 6.99-11.13 aaa 全球各大苹果零售店的门口都自发的出现了鲜花和蜡烛，09-06 21:13:53-09-06 21:13:56Flowers and candles have spontaneously appeared at the entrances of Apple's retail stores around the world.
6/1121 11.43-15.99 n 缅怀这个改变了世界的男人在悲伤和诧异之余，09-06 21:13:54-09-06 21:14:08Remembering the man who changed the world, amidst sadness and surprise.
7/1121 16.29-21.21 n 人们不由得把目光看向了这一传奇人物的继任者蒂米库克 morning.09-06 21:13:54-09-06 21:14:08People's eyes were drawn to the successor of this legendary figure, Tim Cook.
8/1121 22.17-24.09 hp 就在乔布斯离世的前一天，09-06 21:13:55-09-06 21:14:08The day before Steve Jobs passed away,
9/1121 24.51-31.6 de 库克站在舞台上第一次以 c e o 的身份发布了新 iphone iphone 四 s am iphone ever.09-06 21:14:09-09-06 21:15:48Cook stood on the stage and was the first to announce the new iPhone, including the iPhone 4S, the iPhone E.
10/1121 31.84-33.28 hp 这是一代很平淡的更新，09-06 21:14:09-09-06 21:14:12This is a very unremarkable update.
11/1121 33.64-36.1 aaa 主要升级点都是对上一代的小修小补。09-06 21:14:10-09-06 21:14:12The main upgrades are all minor improvements over the previous generation.
12/1121 36.46-38.98 n 最大的新功能是一个叫 siri 的语音助手，09-06 21:14:11-09-06 21:14:13The biggest new feature is a voice assistant called Siri.
13/1121 39.22-40.3 n 但是哪怕十五年后，09-06 21:14:11-09-06 21:14:13But even after fifteen years,
14/1121 40.78-42.04 de siri 也不怎么好用，09-06 21:14:12-09-06 21:14:54Siri is not very good either.
15/1121 42.64-44.2 bg 产品没有惊喜不是问题。09-06 21:14:13-09-06 21:14:53The product is not surprising, and that's okay.
16/1121 44.74-49.0 xss 问题是这场发布会给人的感觉台上的库克有些拘谨，09-06 21:14:13-09-06 21:15:08The problem is that the feeling I got from Cook on stage was a bit reserved.
17/1121 49.36-50.98 hp 没有乔布斯那种从容和放松，09-06 21:19:15-09-06 21:19:18Not as composed and relaxed as Steve Jobs.
18/1121 51.4-53.68 aaa 没有那种消费者不知道他们需要什么。09-06 21:14:15-09-06 21:14:17There is no consumer who doesn't know what they need.
19/1121 53.92-55.3 hp 直到你给他们看的气场，09-06 21:14:15-09-06 21:14:18Until you show them your aura,
20/1121 55.72-58.78 n 人们不由得想这个工程师出身的职业经理人，09-06 21:14:16-09-06 21:14:23People can't help but think of this career manager who comes from an engineering background.
21/1121 59.14-63.83 n 这个来自康的企业物料副总裁真的可以领导之家靠天才般的灵感，09-06 21:14:18-09-06 21:14:23The Vice President of Corporate Materials at Kang can really lead a team with genius-level inspiration.
22/1121 64.13-65.27 aaa 改变了世界的公司吗？09-06 21:14:19-09-06 21:14:20Companies that have changed the world?
23/1121 65.75-67.37 hp 一晃眼十五年过去了，09-06 21:14:19-09-06 21:14:23Fifteen years have passed in a blink of an eye.
24/1121 67.77-69.689 aaa 而这是怎样的十五年？09-06 21:14:21-09-06 21:14:23And what kind of fifteen years?
25/1121 69.99-72.39 aaa apple has become the first one trillion dollar,09-06 21:14:24-09-06 21:14:26Apple has become the first company to reach a market capitalization of one trillion dollars.
26/1121 72.81-73.71 n publicly listed u,09-06 21:14:24-09-06 21:14:26publicly listed U,
27/1121 74.01-77.79 n apple two trillion three trillion fourllion dollars,09-06 21:14:25-09-06 21:14:27two trillion three trillion four billion dollars,
28/1121 78.33-79.71 hp five trillion market value.09-06 21:14:26-09-06 21:14:28five trillion market value.
29/1121 80.07-83.43 n yesterday 当天才突然离开一个凡人，09-06 21:14:26-09-06 21:14:29Yesterday, a genius suddenly left this world.
30/1121 83.67-86.67 aaa 究竟该怎么做才能配得上那顶最重的皇冠？09-06 21:14:27-09-06 21:14:29How can one truly earn the right to wear such a heavy crown?
31/1121 87.15-89.009 n 让我们在库克卸任苹果 c e o 之际，09-06 21:14:28-09-06 21:14:31Let's talk about what happened when Tim Cook took over as CEO of Apple,
32/1121 89.31-90.69 hp 再讲一遍这个故事吧。09-06 21:14:29-09-06 21:14:31Tell me the story again.
33/1121 109.19-109.81 n 嗯嗯，09-06 21:14:29-09-06 21:14:30Okay,
34/1121 111.88-112.54 aaa 一九九七年，09-06 21:14:30-09-06 21:14:311997,
35/1121 112.84-114.04 n 苹果陷入了绝境。09-06 21:14:31-09-06 21:14:32Apple is in trouble.
36/1121 114.4-114.76 n 两年前，09-06 21:14:32-09-06 21:14:33Two years ago,
37/1121 115.19-120.29 hp 微软发布了划时代的 windows 九五第一年就卖出了四千万份苹果电脑的市场份额。09-06 21:14:32-09-06 21:14:40Microsoft released a groundbreaking Windows 95, which captured 40 million market shares from Apple's Mac computers in the first year.
38/1121 120.47-122.33 aaa 从百分之十掉到了百分之三，09-06 21:14:33-09-06 21:14:35From ten percent to three percent,
39/1121 122.69-126.23 n 甚至因为供应链管理不善十亿美元的订单摆在面前，09-06 21:14:34-09-06 21:14:37Even when faced with a $10 billion order due to poor supply chain management,
40/1121 126.53-127.07 n 没法交付。09-06 21:14:34-09-06 21:14:36Unable to deliver.
41/1121 127.55-129.29 aaa c e o c宾赛乐因此被解职，09-06 21:14:35-09-06 21:14:38c e o c, because of the incident in Pensele, was fired.
42/1121 129.81-132.45 n 而新 c e o 阿米里奥为了对抗 windows 阵营，09-06 21:14:38-09-06 21:14:41And the new CEO, Amelio, in order to counter the Windows camp,
43/1121 132.69-133.83 n 采用了机骸战术，09-06 21:14:39-09-06 21:14:41Adopted the skeleton warfare tactics,
44/1121 134.13-136.65 aaa 硬生生把苹果电脑拓展到四十多种机型，09-06 21:14:39-09-06 21:14:42Apple has expanded its range of Mac computers to over 40 models.
45/1121 136.89-138.51 hp 但这不仅没有提高销量，09-06 21:14:40-09-06 21:14:43But this not only did not increase sales,
46/1121 138.87-140.25 n 反而让顾客难以选择。09-06 21:14:41-09-06 21:14:44Instead, it makes it difficult for customers to choose.
47/1121 140.81-141.23 n 无奈之下，09-06 21:14:42-09-06 21:14:43In desperation,
48/1121 141.68-144.02 aaa 苹果在一九九七年请回了乔布斯，09-06 21:14:43-09-06 21:14:45Apple brought Steve Jobs back in 1997,
49/1121 144.47-146.03 hp 他接手的是一个烂摊子。09-06 21:14:44-09-06 21:14:46He inherited a mess.
50/1121 146.45-148.19 n 此时的苹果不仅销售下滑，09-06 21:14:45-09-06 21:14:48At this time, Apple's sales are not only declining, but also...
51/1121 148.67-149.87 n 生产也出了问题。09-06 21:14:45-09-06 21:14:47There were also production problems.
52/1121 150.11-151.61 aaa 那时候苹果在美国、09-06 21:14:46-09-06 21:14:48In those days, Apple was in the United States.
53/1121 152.03-152.27 hp 欧洲、09-06 21:14:47-09-06 21:14:49Europe,
54/1121 152.57-153.89 n 新加坡都有工厂，09-06 21:14:49-09-06 21:14:50There are factories in Singapore.
55/1121 154.13-155.39 aaa 背后的逻辑很简单，09-06 21:14:49-09-06 21:14:50The underlying logic is simple,
56/1121 155.69-158.99 hp 这些工厂生产的电脑可以很方便的在各自的市场发售，09-06 21:14:50-09-06 21:14:54These factories can easily sell the computers they produce in their respective markets.
57/1121 159.41-160.4 aaa 但在实际执行中，09-06 21:14:51-09-06 21:14:52However, in actual implementation,
58/1121 160.64-163.34 n 一台电脑却需要先在新加坡组装一部分，09-06 21:14:52-09-06 21:14:54A computer needs to be assembled in Singapore first,
59/1121 163.79-164.27 n 运到欧洲，09-06 21:14:53-09-06 21:14:54Delivered to Europe,
60/1121 164.59-165.37 aaa 再组装一部分，09-06 21:14:53-09-06 21:14:54Reassemble the remaining parts,
61/1121 165.61-166.99 bg 最后才运到美国销售。09-06 21:14:54-09-06 21:15:27Finally shipped to the United States for sale.
62/1121 167.46-168.78 de 整个过程混乱不堪。09-06 21:14:55-09-06 21:15:13The whole process was chaotic.
63/1121 169.02-171.36 n 乔布斯迫切需要一位供应链管理专家，09-06 21:14:55-09-06 21:14:58Steve Jobs urgently needed a supply chain management expert,
64/1121 171.86-173.24 aaa 重建苹果的生产体系。09-06 21:14:56-09-06 21:14:57Rebuild the apple production system.
65/1121 174.08-177.08 n 蒂莫西唐纳德库克在美国南部的一个小镇长大，09-06 21:14:57-09-06 21:15:00Timothy Donald grew up in a small town in the American South.
66/1121 177.41-182.21 hp 上大学时选择了工业工程专业一门研究怎么优化系统消除浪费的学科。09-06 21:14:57-09-06 21:15:05When I was in college, I chose industrial engineering as my major. It is a discipline that studies how to optimize systems and eliminate waste.
67/1121 182.51-184.31 aaa 毕业后库克直接进了 i b m,09-06 21:14:58-09-06 21:15:00After graduation, Cook went straight to IBM.
68/1121 184.66-187.03 n 他的第一个职位是掌握准时生产流程，09-06 21:14:59-09-06 21:15:03His first position was to master the timely production process.
69/1121 187.39-190.45 n 零件只在需要的时候按需要的数量送到产线上，09-06 21:15:00-09-06 21:15:03Parts are delivered to the production line only when needed, in the required quantities.
70/1121 190.69-193.09 aaa 这对于零部件繁多的电脑生产非常困难，09-06 21:15:01-09-06 21:15:03This is very difficult for the production of computers with many components.
71/1121 193.48-194.56 n 库克做的很出色。09-06 21:15:04-09-06 21:15:05Cook did a great job.
72/1121 195.07-196.06 aaa 加入 i b m 数年后，09-06 21:15:04-09-06 21:15:05After joining IBM,
73/1121 196.3-198.1 n 库克被认定是极具潜力的人才，09-06 21:15:05-09-06 21:15:07Cook was recognized as a highly promising talent.
74/1121 198.4-201.52 hp 在二十五位具有前景的年轻员工中名列第一。09-06 21:15:06-09-06 21:15:10Ranked first among the twenty-five most promising young employees.
75/1121 201.97-202.15 n 后来，09-06 21:15:06-09-06 21:15:07Later,
76/1121 202.45-205.34 n 库克就被康百公司挖走担任物料管理总裁。09-06 21:20:08-09-06 21:20:13Cook was poached by K&B Corporation to be their Chief Materials Officer.
77/1121 205.64-208.76 aaa 他在康百公司的生产模式转型中发挥了重要作用，09-06 21:15:07-09-06 21:15:10He played a significant role in the transformation of production mode at Kangbai Company.
78/1121 209.12-211.09 n 让康百大幅降低了生产成本，09-06 21:15:08-09-06 21:15:10Let Kangbai significantly reduce production costs.
79/1121 211.27-212.95 n 这让他进入了苹果的视野。09-06 21:15:09-09-06 21:15:11This made him come to the attention of Apple.
80/1121 213.2-215.29 xss 但在当时离开如日中天的康柏，09-06 21:15:10-09-06 21:15:49However, leaving the thriving Copenhagen at that time was a difficult decision.
81/1121 215.53-216.67 hp 加入濒临破产的苹果，09-06 21:15:10-09-06 21:15:14Join Apple, which is on the verge of bankruptcy.
82/1121 217.03-218.53 n 怎么看都是个离谱的决定。09-06 21:15:11-09-06 21:15:13It's just an absurd decision.
83/1121 218.97-219.99 aaa 库克也没有这个打算，09-06 21:15:12-09-06 21:15:13Cook didn't have that plan either.
84/1121 220.45-222.85 n 直到那个男人决定亲自见他一面。09-06 21:15:12-09-06 21:15:15Until that man decided to meet him in person.
85/1121 223.24-223.96 n and all of a sudden,09-06 21:15:14-09-06 21:15:15and suddenly,
86/1121 224.44-231.19 de he's talking about his strategy and his vision and what he was doing was going 100 into consumer.09-06 21:15:14-09-06 21:16:25He is talking about his strategy and vision, and what he was doing was going all-in on consumers.
87/1121 231.97-236.17 aaa and he told me a little about the design enough to get me really interested.09-06 21:15:15-09-06 21:15:19and he told me a little about the design, which was enough to make me really interested.
88/1121 236.65-237.13 hp and he was describing,09-06 21:15:16-09-06 21:15:19and he was describing,
89/1121 237.73-241.15 n what later would they call the imac the way that he talked?09-06 21:15:16-09-06 21:15:20What would they later call the iMac, based on how he talked?
90/1121 241.93-244.39 n and the way the chemistry was in the room,09-06 21:15:17-09-06 21:15:19and the chemistry in the room,
91/1121 245.23-248.71 hp it was just he and i and i could tell i couldn't work with him.09-06 21:15:20-09-06 21:15:26It was just me and him, and I could tell that I couldn't work with him.
92/1121 249.55-251.47 aaa and i looked at the problems apple had,09-06 21:15:20-09-06 21:15:22and I looked at the problems Apple had,
93/1121 251.65-251.95 n and i thought,09-06 21:15:21-09-06 21:15:22and I thought,
94/1121 252.19-252.37 n you know,09-06 21:15:22-09-06 21:15:22I know,
95/1121 252.67-256.09 n i can make a contribution here and working with him.09-06 21:15:22-09-06 21:15:26I can make a contribution here and work with him.
96/1121 256.27-257.35 aaa and this is a privilege of a lifetime.09-06 21:15:23-09-06 21:15:26and this is a privilege of a lifetime.
97/1121 258.37-259.63 n and so all of a sudden,09-06 21:15:24-09-06 21:15:26and so all of a sudden,
98/1121 259.99-261.31 aaa i thought i'm doing it.09-06 21:15:26-09-06 21:15:28I thought I was doing it.
99/1121 262.21-263.17 n i'm going for it.09-06 21:15:27-09-06 21:15:29I'm going for it.
100/1121 263.59-264.61 n cooker入职7个月后，09-06 21:15:28-09-06 21:15:34After 7 months of joining the company,
101/1121 264.85-267.67 hp 苹果的库存周期就从30天降到了6天，09-06 21:15:28-09-06 21:15:34The inventory cycle of apples has been reduced from 30 days to 6 days.
102/1121 268.03-269.47 bg 之后更是缩短到两天。09-06 21:15:29-09-06 21:16:14The time it takes to complete the process was further shortened to two days.
103/1121 270.08-270.68 aaa 一九九八年，09-06 21:15:30-09-06 21:15:311998,
104/1121 271.04-272.12 n 苹果扭亏为盈，09-06 21:15:30-09-06 21:15:31Apple turns a profit,
105/1121 272.54-273.92 aaa 净利润三点零九亿。09-06 21:15:31-09-06 21:15:34Net profit of 3.09 billion.
106/1121 274.4-275.6 n 库克也一路被提拔，09-06 21:15:32-09-06 21:15:34Cook was also promoted,
107/1121 275.9-278.059 aaa 二零零二年成为全球销售副总裁。09-06 21:15:35-09-06 21:15:37In 2002, he became the Vice President of Global Sales.
108/1121 278.48-280.94 n 二零零四年 macintosh 硬件部门的负责人。09-06 21:15:35-09-06 21:15:39Head of Hardware Department in 2004.
109/1121 281.3-285.92 n 二零零五年首席运营官二零零九年一月担任临时 c e o,09-06 21:15:36-09-06 21:15:42In 2005, the Chief Operating Officer served as a temporary CEO in January 2009.
110/1121 286.34-287.36 hp 了解库克的履历后，09-06 21:15:37-09-06 21:15:40After learning about Kirk's background,
111/1121 287.54-288.98 aaa 就能理解人们的担忧。09-06 21:15:38-09-06 21:15:40I can understand people's concerns.
112/1121 289.34-291.2 n 苹果是一家产品驱动的公司，09-06 21:15:40-09-06 21:15:42Apple is a product-driven company,
113/1121 291.56-292.82 aaa 库克虽然成绩斐然，09-06 21:15:40-09-06 21:15:41While Cook was outstanding,
114/1121 293.06-295.76 hp 却从来没有设计产品创新功能的经验，09-06 21:15:41-09-06 21:15:45However, I have never had any experience in designing product innovation features.
115/1121 296.12-298.22 aaa 还真的能带领苹果更进一步吗？09-06 21:15:42-09-06 21:15:44Can he really lead Apple to even greater heights?
116/1121 299.06-300.15 n 乔布斯去世一年后，09-06 21:15:43-09-06 21:15:45One year after Jobs's death,
117/1121 300.45-305.73 n 拥有全新设计的 iphone 五发布了从之前的纯玻璃背板改为了中间金属中框，09-06 21:15:44-09-06 21:15:49The new iPhone 5 features a redesigned chassis, with the previous all-glass back replaced by an internal metal frame.
118/1121 306.09-306.57 aaa 薄了很多，09-06 21:15:45-09-06 21:15:46Thinned,
119/1121 307.05-309.15 hp 最大的升级是屏幕拉长力竭。09-06 21:15:46-09-06 21:15:49The biggest upgrade is the extended screen.
120/1121 309.51-312.39 n 这个设计在互联网上掀起了一阵调侃苹果的狂欢。09-06 21:15:47-09-06 21:15:51This design has sparked a wave of mockery and ridicule aimed at Apple on the internet.
121/1121 312.81-314.07 aaa 新的黑色非常帅气，09-06 21:15:47-09-06 21:15:49The new black is very cool.
122/1121 314.31-315.21 de 但经不起剐蹭，09-06 21:15:48-09-06 21:16:09But it can't withstand scratches.
123/1121 315.51-316.77 aaa 稍微磕碰就会掉漆，09-06 21:15:49-09-06 21:15:51Slightly bumped, and the paint will fall off.
124/1121 317.13-320.79 hp 以至于苹果不得不在之后的五 s 上把黑色改成灰色。09-06 21:15:50-09-06 21:15:56As a result, Apple had to change the black color in the next five S models to gray.
125/1121 321.39-323.01 xss 如果说硬件上是无功无过，09-06 21:15:51-09-06 21:16:31If we say that the hardware is neither good nor bad,
126/1121 323.55-325.53 n 软件上苹果是彻底翻车的。09-06 21:15:51-09-06 21:15:55Apple has completely messed up the software.
127/1121 325.95-329.37 n 当时谷歌不愿意把谷歌地图徒步导航的功能授权给苹果，09-06 21:15:52-09-06 21:15:55Google refused to license its walking navigation feature for Apple.
128/1121 329.92-332.08 aaa 苹果也不想让谷歌得到用户的位置数据，09-06 21:15:53-09-06 21:15:55Apple doesn't want Google to get user location data.
129/1121 332.38-334.78 n 所以决定在 i o s 六上使用自研地图。09-06 21:15:55-09-06 21:15:59Therefore, the decision was made to use a self-developed map in iOS 6.
130/1121 335.14-335.92 aaa 结果在上线后，09-06 21:15:57-09-06 21:15:59After being launched,
131/1121 336.28-338.14 hp 不仅地图信息比谷歌少很多，09-06 21:15:57-09-06 21:16:01The map information is also much less than Google.
132/1121 338.38-340.18 aaa 还存在大量的事实性错误，09-06 21:16:00-09-06 21:16:01There are still a lot of factual errors.
133/1121 340.48-341.5 n 标错建筑的名称，09-06 21:16:00-09-06 21:16:01Misnamed building,
134/1121 341.86-343.78 n 把断头路标上可以通行的道路。09-06 21:16:01-09-06 21:16:04Mark the road that can be driven on in a dangerous area.
135/1121 343.96-344.68 hp 而发布会上，09-06 21:16:02-09-06 21:16:04At the press conference,
136/1121 344.86-347.02 aaa 重点宣传的三 d 鸟瞰图更是灾难，09-06 21:16:02-09-06 21:16:05The three-dimensional aerial view, which was highlighted for promotion, was a disaster.
137/1121 347.32-350.32 n 实际体验中会给人一种盗梦空间般的视觉奇观。09-06 21:16:03-09-06 21:16:09In real-world experiences, it creates a visual spectacle reminiscent of Inception.
138/1121 350.74-352.48 n 面对用户铺天盖地的指责，09-06 21:16:05-09-06 21:16:09In the face of a barrage of accusations from users,
139/1121 352.84-355.66 hp 库克在苹果官网上贴出了一封公开道歉信，09-06 21:16:06-09-06 21:16:10Cook posted an open letter of apology on Apple's official website,
140/1121 355.96-357.88 aaa 成人地图没能达到苹果的标准，09-06 21:16:06-09-06 21:16:09The adult map did not meet Apple's standards.
141/1121 358.12-362.03 de 并建议大家先去使用谷歌和诺基亚等竞争对手的产品。09-06 21:16:09-09-06 21:16:53And suggest everyone to first use products from competitors such as Google and Nokia.
142/1121 362.39-363.17 n 这封信发布后，09-06 21:16:10-09-06 21:16:11After this letter was published,
143/1121 363.47-368.27 aaa 当时负责 i o s 软件的高级副总裁 scott first 被库克请离了公司。09-06 21:16:11-09-06 21:16:14Scott, the senior vice president in charge of iOS software at that time, was dismissed from Apple by Cook.
144/1121 368.69-369.89 n 据华尔街日报的报道，09-06 21:16:11-09-06 21:16:13According to the Wall Street Journal report,
145/1121 370.13-373.37 hp 他离开最重要的原因是不肯在道歉信上署名。09-06 21:16:12-09-06 21:16:16The main reason he left was that he refused to sign the apology letter.
146/1121 373.73-376.13 n 但道歉没能平息外界的质疑。09-06 21:16:13-09-06 21:16:15However, the apology failed to quell public skepticism.
147/1121 376.49-377.21 de 在很多人眼里，09-06 21:21:14-09-06 21:21:42In many people's eyes,
148/1121 377.51-379.79 n 地图事件暴露的不只是一个产品的失误，09-06 21:16:14-09-06 21:16:17The map event exposed not only a product defect, but also...
149/1121 380.03-381.35 bg 而是乔布斯不在了之后，09-06 21:16:15-09-06 21:16:49After Steve Jobs passed away,
150/1121 381.59-383.15 aaa 苹果产品品质的失控。09-06 21:16:16-09-06 21:16:17Loss of control over the quality of Apple products.
151/1121 383.75-385.43 n 悲观者们搬出了一九八五年，09-06 21:16:16-09-06 21:16:20Pessimists have brought up 1985.
152/1121 385.61-386.39 hp 乔布斯离开后，09-06 21:16:17-09-06 21:16:20After Jobs left,
153/1121 386.75-388.49 n 苹果几乎走向破产的往事。09-06 21:16:18-09-06 21:16:20The story of how Apple almost went bankrupt.
154/1121 389.03-389.81 aaa 历史会重演。09-06 21:16:18-09-06 21:16:20History repeats itself.
155/1121 390.42-391.8 n 酷克时代的第一个回答是，09-06 21:16:21-09-06 21:16:23The first answer from the era of Cool was,
156/1121 392.1-395.4 aaa iphone 五 s 经典的 home 键变成了一个反射高光的圆环，09-06 21:16:22-09-06 21:16:25The classic home button on the iPhone 5 has become a reflective, circular ring.
157/1121 395.7-400.38 hp 按下后就可以用指纹解锁这个正面按压的方案领先了安卓整整一年。09-06 21:16:22-09-06 21:16:28This fingerprint unlocking scheme, which uses a front-press, has been leading Android for an entire year.
158/1121 400.68-403.62 n i o s 七对整个系统的 u i 进行了扁平化重构。09-06 21:16:23-09-06 21:16:27I have completely rebuilt the entire system, including all seven modules.
159/1121 403.86-405.54 n 虽然一开始也备受质疑，09-06 21:16:24-09-06 21:16:27Although it was initially met with skepticism,
160/1121 405.72-407.4 aaa 但后来被证明是无法阻挡的。09-06 21:16:25-09-06 21:16:27However, it was later proven to be unstoppable.
161/1121 407.58-410.28 de 行业大师处理器升级到了六十四位架构，09-06 21:16:26-09-06 21:17:07Industry Master Processor upgraded to a 64-bit architecture.
162/1121 410.46-412.8 n 让手机芯片的上限开始向桌面套动，09-06 21:16:27-09-06 21:16:32Let the upper limit of mobile chips start to move towards desktop.
163/1121 413.22-419.4 n 同时推出了我最喜欢的的 iphone 多彩的五 c 现在还在我们置顶的墙上挂着一套组合权下来。09-06 21:16:28-09-06 21:16:37At the same time, I also launched my favorite iPhone colorful 5c. It's still hanging on our wall in a set of combinations that we have put at the top.
164/1121 419.52-421.39 aaa 这 iphone 打破了销量记录，09-06 21:16:29-09-06 21:16:31This iPhone has broken sales records.
165/1121 421.75-422.35 hp 金色的版本，09-06 21:16:29-09-06 21:16:31Golden version,
166/1121 422.47-424.15 aaa 甚至被炒到了两万元的高价。09-06 21:16:32-09-06 21:16:34It was even sold for a high price of two thousand yuan.
167/1121 424.45-426.73 xss 而正当你以为五 s 已经很成功时，09-06 21:16:33-09-06 21:17:17And as you think that the five S's are already successful,
168/1121 427.09-429.43 hp iphone 地址上的大魔王就要来了。09-06 21:16:33-09-06 21:16:37The Big Bad Guy is coming to iPhone address.
169/1121 429.79-431.89 n 时间回到二零一零年七月十六日。09-06 21:16:34-09-06 21:16:37It was July 16, 2010.
170/1121 432.19-432.67 aaa 有记者问，09-06 21:16:35-09-06 21:16:37A reporter asked,
171/1121 432.73-435.07 aaa 乔布斯为什么不干脆把 iphone 做大一点时，09-06 21:16:37-09-06 21:16:39Why didn't Jobs make the iPhone bigger?
172/1121 435.49-437.29 n 乔布斯用略带细谑的语气回答，09-06 21:16:38-09-06 21:16:40Jobs answered with a slightly sarcastic tone.
173/1121 437.65-439.21 hp 有些人把手机做成了悍马，09-06 21:16:39-09-06 21:16:44Some people have made their phones into a Hummer.
174/1121 439.33-440.11 n 你也可以那样做，09-06 21:16:39-09-06 21:16:41You can also do it like this.
175/1121 440.35-441.67 n 但没人会想买它。09-06 21:16:41-09-06 21:16:44But no one would buy it.
176/1121 441.97-442.87 n 但没想到的是，09-06 21:16:42-09-06 21:16:44But to my surprise,
177/1121 443.41-444.97 hp 三星的悍马卖的还真挺好，09-06 21:16:44-09-06 21:16:48Samsung's Hummer sales are actually pretty good.
178/1121 445.27-448.33 n 市场占有率从百分之三涨到了百分之三十二，09-06 21:16:45-09-06 21:16:48Market share increased from three percent to thirty-two percent.
179/1121 448.69-449.65 n 接近苹果的三倍。09-06 21:16:46-09-06 21:16:48Three times as much as Apple.
180/1121 450.02-451.16 aaa 如果你是这时的库克，09-06 21:16:46-09-06 21:16:48If you were Cook at this time,
181/1121 451.34-453.02 n 你是会恪守老领导的理念，09-06 21:16:49-09-06 21:16:51Are you going to adhere to the old leader's ideology?
182/1121 453.38-455.12 hp 坚持做可以单手操作的手机，09-06 21:16:49-09-06 21:16:53Stick to using phones that can be operated with one hand,
183/1121 455.54-456.74 aaa 还是顺应市场的需求？09-06 21:16:50-09-06 21:16:51Should we adapt to market demands?
184/1121 456.98-458.84 n 做看起来有些笨拙的大屏，09-06 21:16:50-09-06 21:16:53Make a bulky-looking large screen.
185/1121 459.5-464.12 bg 他的选择是比大更大屏幕尺寸变到了四点七和五点五寸，09-06 21:16:51-09-06 21:18:08His choice was to switch from a larger screen size of 4.7 and 5.5 inches,
186/1121 464.54-465.74 n 瞬间引爆了市场。09-06 21:16:52-09-06 21:16:53It instantly exploded the market.
187/1121 466.16-466.94 aaa iphone 六发布后，09-06 21:16:52-09-06 21:16:54After the release of iPhone 6,
188/1121 467.18-469.46 n 当地的销售额同比增长了百分之四十六。09-06 21:16:53-09-06 21:16:56The local sales increased by 46%.
189/1121 469.7-471.86 hp 最后整个系列销量二点二亿台，09-06 21:16:54-09-06 21:16:58The entire series sold a total of 2.2 billion units.
190/1121 472.16-472.82 n 历史最高，09-06 21:16:55-09-06 21:16:56Historical highest,
191/1121 473.3-474.32 de 库克选对了。09-06 21:16:55-09-06 21:17:19Cook made the right choice.
192/1121 474.5-476.0 aaa 但在亮眼的商业成绩背后，09-06 21:16:56-09-06 21:16:58However, behind the impressive business results,
193/1121 476.36-477.74 aaa 隐患也在暗处涌动。09-06 21:21:58-09-06 21:22:02Dangers are also brewing in the shadows.
194/1121 477.98-479.54 n iphone 六的外观并不优雅，09-06 21:16:57-09-06 21:17:02The appearance of the iPhone 6 is not elegant.
195/1121 479.94-485.19 n 下面积裸露的天线条莫名凸起的摄像头与大众印象中的 iphone 设计大相径庭。09-06 21:16:58-09-06 21:17:04The oddly protruding camera, which is exposed on the back of the phone, contrasts sharply with Apple's traditional iPhone design.
196/1121 485.49-487.83 aaa 而 iphone 六 s 的外观完全没有改进，09-06 21:16:59-09-06 21:17:02The appearance of the iPhone 6s has not been significantly improved.
197/1121 488.07-489.99 hp 甚至为了放下新的三 d touch 模组，09-06 21:17:00-09-06 21:17:03Even to put down the new 3D touch module,
198/1121 490.23-492.33 n 并解决上一代容易被掰弯的问题，09-06 21:17:03-09-06 21:17:06And solve the problem of being easily seduced by previous generations,
199/1121 492.69-494.79 aaa 这台机器还更厚更重了。09-06 21:17:04-09-06 21:17:06This machine is even thicker and heavier.
200/1121 495.09-497.61 hp 下一年发布的 iphone 七去掉了两根天线条，09-06 21:17:04-09-06 21:17:09The iPhone 7 released next year will remove two lines of the Lightning connector.
201/1121 497.91-499.41 n 还推出了一个全新的工艺，09-06 21:17:05-09-06 21:17:07It also introduced a new technique.
202/1121 499.77-502.11 aaa 通过抛光铝合金实现了亮黑色的外观。09-06 21:17:07-09-06 21:17:09Achieved a shiny black appearance through polishing aluminum alloy.
203/1121 502.47-504.27 n 刚出的时候真的非常惊艳，09-06 21:17:08-09-06 21:17:13When it was first released, it was truly stunning.
204/1121 504.39-506.13 n 但是只要稍微使用一段时间，09-06 21:17:10-09-06 21:17:13But once you start using it for a while,
205/1121 506.49-508.17 de 表面就会出现很多刮痕。09-06 21:17:11-09-06 21:17:35The surface will appear with many scratches.
206/1121 508.53-515.74 hp 到最后甚至可以用惨不忍睹来形容同期的 galaxy s 七 edge 已经做到双曲面玻璃加金属中框，09-06 21:17:11-09-06 21:17:19In the end, even a Galaxy S7 Edge with its dual curved glass and metal frame could be described as "horrible."
207/1121 516.1-517.78 aaa 视觉上明显更有新鲜感。09-06 21:17:12-09-06 21:17:13Visually more appealing.
208/1121 518.02-520.18 n 而且它还有一个 iphone 七没有的东西。09-06 21:17:14-09-06 21:17:18And it also has a feature that the iPhone 7 doesn't have.
209/1121 520.78-523.0 n 耳机孔为了腾出机身空间，09-06 21:17:15-09-06 21:17:19The headphone jack is designed to save space in the body of the device.
210/1121 523.36-525.76 aaa iphone 七上破天荒地取消了耳机孔，09-06 21:17:15-09-06 21:17:18iPhone 7 broke the record by removing the headphone jack.
211/1121 526.18-527.2 xss 舆论一片哗然。09-06 21:17:18-09-06 21:17:39The public was shocked.
212/1121 527.56-529.6 aaa 互联网上对此的吐槽铺天盖地，09-06 21:17:19-09-06 21:17:21There has been a lot of criticism online about this.
213/1121 530.02-531.82 n 同期苹果还推出了这个 airpods,09-06 21:17:19-09-06 21:17:22At the same time, Apple also launched this AirPods.
214/1121 532.12-533.02 hp 音质不算顶尖，09-06 21:17:20-09-06 21:17:24The sound quality isn't top-notch.
215/1121 533.32-534.7 n 听的时间长了会没电，09-06 21:17:21-09-06 21:17:24The battery drains quickly after a long time of listening.
216/1121 535.24-537.16 de 售价却高达一千两百八十八元，09-06 21:17:21-09-06 21:17:58The price is as high as 2,888 yuan.
217/1121 537.4-538.18 aaa 还很容易丢。09-06 21:17:22-09-06 21:17:24It's very easy to lose.
218/1121 538.72-540.53 n 嘲笑和质疑也接踵而至。09-06 21:17:23-09-06 21:17:24Mockery and questioning followed.
219/1121 540.83-543.05 hp 在连续三代没有改设计的情况下，09-06 21:17:25-09-06 21:17:28After three generations without any design changes,
220/1121 543.35-545.27 aaa iphone 的销量出现了巨大下滑。09-06 21:17:26-09-06 21:17:27The sales of iPhone have plummeted.
221/1121 545.69-548.57 n 苹果是否已经失去了引领智能手机设计的能力，09-06 21:17:26-09-06 21:17:30Has Apple lost its ability to lead in smartphone design?
222/1121 548.93-549.41 n 而同时，09-06 21:17:27-09-06 21:17:30At the same time,
223/1121 549.83-552.47 aaa 智能手机市场的整体销量也第一次下跌。09-06 21:17:28-09-06 21:17:30The overall sales of smartphones have also declined for the first time.
224/1121 552.89-555.17 hp iphone 究竟该如何继续增长下去？09-06 21:17:29-09-06 21:17:31How can iPhone continue to grow?
225/1121 555.65-557.51 n 在二零一七年的 iphone 八发布会上，09-06 21:17:31-09-06 21:17:35At the iPhone 8 launch event in 2017,
226/1121 558.11-560.39 n 库克身后的经典台词给出了答案。09-06 21:17:31-09-06 21:17:35The classic quote behind Cook gave the answer.
227/1121 560.57-568.22 aaa one more iphone ten 把过去的一切全部推翻标志性的 home 键消失了，09-06 21:17:32-09-06 21:17:36One more iPhone, the tenth. It overturns everything we know about smartphones: a disappearing home button,
228/1121 568.46-570.38 hp 取而代之的是几乎无边的屏幕，09-06 21:17:33-09-06 21:17:36Instead, there are almost endless screens.
229/1121 570.68-572.359 n 仿佛是一块会发光的玻璃。09-06 21:17:36-09-06 21:17:39It's like a glowing piece of glass.
230/1121 572.6-573.8 n 顶部不那么优雅的刘海，09-06 21:17:37-09-06 21:17:39Unelegant bangs on top,
231/1121 574.04-575.66 de 是为了容纳 face i d 用户，09-06 21:17:37-09-06 21:18:02To accommodate face i d users,
232/1121 575.78-577.64 hp 举起手机看一眼就能解锁。09-06 21:17:38-09-06 21:17:40Unlock with a glance.
233/1121 578.0-579.44 aaa 相比指纹不仅更无感，09-06 21:17:39-09-06 21:17:41Compared to fingerprints, it is even more imperceptible.
234/1121 579.62-580.22 xss 也更安全。09-06 21:17:40-09-06 21:17:57It is also safer.
235/1121 580.58-581.06 n 正面之外，09-06 21:17:40-09-06 21:17:41Outside the front,
236/1121 581.3-582.92 n 背面也是一次彻底的转向，09-06 21:17:41-09-06 21:17:42The back was also a complete turn,
237/1121 583.16-585.86 hp 自 iphone 六以来备受诟病的天线条消失了，09-06 21:17:42-09-06 21:17:47Since the notch on iPhone 6, which has been criticized a lot,
238/1121 586.22-588.2 aaa 取而代之的是玻璃背板中框。09-06 21:17:42-09-06 21:17:45Instead, it features a glass back panel and an aluminum frame.
239/1121 588.44-590.96 n 从铝合金换成了非常体系的抛光不锈钢，09-06 21:17:43-09-06 21:17:47From aluminum alloy to a very systematic polished stainless steel.
240/1121 591.26-593.78 aaa 但 iphone ten 最重要的遗产是交互，09-06 21:22:45-09-06 21:22:47But the most important legacy of iPhone 10 is its interaction.
241/1121 594.33-594.99 n 没有了 home 键，09-06 21:17:44-09-06 21:17:47There is no home key.
242/1121 595.23-598.83 aaa 整套交互逻辑必须重建上滑为主屏左右滑，09-06 21:17:45-09-06 21:17:49The entire interaction logic must be rebuilt with a top-down main screen and left/right sliding.
243/1121 599.07-600.63 n 切换应用上滑并停住，09-06 21:17:48-09-06 21:17:50Swipe up and hold on the app,
244/1121 600.81-601.47 hp 触发多任务。09-06 21:17:48-09-06 21:17:50Trigger multitasking.
245/1121 601.65-603.03 n 这套手势如此自然，09-06 21:17:49-09-06 21:17:50These gestures are so natural.
246/1121 603.21-605.85 aaa 以至于今天几乎所有手机都在用这个逻辑。09-06 21:17:50-09-06 21:17:52Therefore, almost all mobile phones today use this logic.
247/1121 606.21-606.63 hp 商业层面，09-06 21:17:51-09-06 21:17:54From a business perspective,
248/1121 607.0-610.57 n iphone ten 第一次把 iphone 的售价带到了九百九十九美元的高位。09-06 21:17:52-09-06 21:17:58iPhone 10, for the first time, brought the price of iPhone to a high of $999.
249/1121 611.04-614.76 aaa 苹果二零一八财年第一季度 iphone 平均售价同比增长百分之十五，09-06 21:17:53-09-06 21:17:57In the first quarter of Apple's fiscal year 2018, the average selling price of iPhones increased by 15%,
250/1121 615.0-617.04 n 营业额创下了历史最高纪录。09-06 21:17:54-09-06 21:17:57Revenue reached a record high.
251/1121 617.28-617.7 hp 除此之外，09-06 21:17:55-09-06 21:17:57In addition,
252/1121 617.94-619.98 n 去年预冷的 airpods 口碑反转了，09-06 21:17:58-09-06 21:18:01The AirPods that were expected to be popular last year have turned out not to be so.
253/1121 620.25-622.89 hp 没想到这个把线剪掉的耳机体验是真挺不错的。09-06 21:17:58-09-06 21:18:05I didn't expect the experience of using headphones with cut wires to be so good.
254/1121 623.27-624.47 xss 打开盒子自动连接，09-06 21:18:00-09-06 21:18:27Open the box automatically connects,
255/1121 624.96-625.5 aaa 放进耳朵，09-06 21:18:01-09-06 21:18:02Put in the ear,
256/1121 625.86-626.7 n 音乐就来了，09-06 21:18:02-09-06 21:18:02Music is coming,
257/1121 626.939-627.9 de 没有缠绕到一起的线，09-06 21:18:02-09-06 21:18:24No tangled lines,
258/1121 628.34-629.36 n 没有蓝牙配对的繁锁，09-06 21:18:03-09-06 21:18:04No Bluetooth pairing,
259/1121 629.79-630.93 de 用过就回不去了。09-06 21:18:04-09-06 21:19:01Once you've tried it, there's no going back.
260/1121 631.26-631.8 aaa 二零一八年，09-06 21:18:04-09-06 21:18:06In 2018,
261/1121 632.04-634.08 n airpods 出货量达到了三千五百万，09-06 21:18:05-09-06 21:18:08AirPods have sold 35 million units.
262/1121 634.14-638.04 n 副以一己之力打开了 t w s 耳机这个千亿级别的市场。09-06 21:18:06-09-06 21:18:10He broke into the trillion-dollar market of TWS earbuds with his own efforts.
263/1121 638.28-638.76 hp 那年夏天，09-06 21:18:06-09-06 21:18:08That summer,
264/1121 639.21-640.89 aaa 苹果市值突破一万亿美元，09-06 21:18:07-09-06 21:18:09Apple's market capitalization exceeds $1 trillion,
265/1121 641.2-643.48 n 成为历史上第一个实现这一成就的公司。09-06 21:18:09-09-06 21:18:11To become the first company in history to achieve this.
266/1121 643.97-645.77 bg 库克的时代达到了第一个巅峰。09-06 21:18:09-09-06 21:18:43The era of Cook reached its first peak.
267/1121 646.07-647.09 hp 但就在这个时候，09-06 21:18:10-09-06 21:18:12But at this moment,
268/1121 647.57-657.95 aaa 一系列危机也在酝酿 apple apple fifty million butterfly keyboards on macbook laptop.09-06 21:18:11-09-06 21:18:14A series of crises are brewing: Apple, Apple, fifty million butterfly keyboards on Macbook laptops.
269/1121 658.34-659.51 n i'm a little bit upset about it.09-06 21:18:11-09-06 21:18:14I'm a little upset about it.
270/1121 660.88-662.38 n we day i stock drop seven,09-06 21:18:12-09-06 21:18:14We Day, stock drop seven.
271/1121 663.64-666.3 hp seventy four billion dollars in value today alone.09-06 21:18:13-09-06 21:18:16Seventy-four billion dollars in value today alone.
272/1121 667.12-669.4 n 这段危机应该从二零一三年说起。09-06 21:18:14-09-06 21:18:17This crisis should start from 2013.
273/1121 669.64-669.88 aaa 那年，09-06 21:18:15-09-06 21:18:16That year,
274/1121 670.06-671.5 n 苹果发布了新款 mac pro,09-06 21:18:16-09-06 21:18:17Apple has released a new Mac Pro.
275/1121 671.8-673.4 aaa 一个黑色的圆柱体外壳，09-06 21:18:17-09-06 21:18:18A black cylindrical shell,
276/1121 673.58-675.38 hp 由一整块铝合金切削而成，09-06 21:18:18-09-06 21:18:21Cut from a solid piece of aluminum alloy,
277/1121 675.68-677.36 n 做了黑色氧极氧化处理，09-06 21:18:18-09-06 21:18:20Black oxide treatment has been performed.
278/1121 677.6-678.14 n 放在桌子上，09-06 21:18:19-09-06 21:18:20Placed on the table,
279/1121 678.45-679.29 aaa 仿佛一个艺术品。09-06 21:18:20-09-06 21:18:21Like a work of art.
280/1121 679.59-681.03 n 为了实现这样优雅的外观，09-06 21:18:21-09-06 21:18:23To achieve such a graceful appearance,
281/1121 681.33-683.67 n 苹果设计了一套全新的散热系统，09-06 21:18:21-09-06 21:18:23Apple has designed a new cooling system,
282/1121 683.97-685.53 hp 冷空气从底部吸入，09-06 21:18:22-09-06 21:18:25Cold air is sucked in from the bottom.
283/1121 685.77-688.26 aaa 经过所有发热部件从顶部排出。09-06 21:18:23-09-06 21:18:25After all the hot components have been removed from the top.
284/1121 688.56-690.0 n 整个机器只有一个风扇，09-06 21:18:24-09-06 21:18:25The entire machine has only one fan.
285/1121 690.47-691.07 n 简洁优雅，09-06 21:18:24-09-06 21:18:26Concise and elegant,
286/1121 691.25-692.27 de 就像它的外观一样。09-06 21:18:25-09-06 21:18:53Just like its appearance.
287/1121 692.45-693.95 hp 这套散热系统的唯一问题是，09-06 21:18:26-09-06 21:18:29The only problem with this cooling system is,
288/1121 694.61-697.42 aaa 它不太能散热负载一高就会有明显的卡顿。09-06 21:18:27-09-06 21:18:30It doesn't overheat easily under heavy load, and there won't be noticeable lag.
289/1121 697.86-698.28 n 除此以外，09-06 21:18:27-09-06 21:18:29In addition to this,
290/1121 698.52-702.0 n 全新的主板设计让用户无法升级它的 c p u 和显卡，09-06 21:18:28-09-06 21:18:33A brand new motherboard design prevents users from upgrading its CPU and graphics card.
291/1121 702.3-705.05 xss 而苹果一直到这款产品退市都没有升级，09-06 21:18:29-09-06 21:19:11And Apple has not upgraded this product since it was discontinued.
292/1121 705.11-708.13 n 它的配置让很多专业用户不得不转移阵营。09-06 21:18:30-09-06 21:18:33Its configuration has forced many professional users to switch platforms.
293/1121 708.43-708.55 hp 最后，09-06 21:18:30-09-06 21:18:33Finally,
294/1121 708.67-709.33 aaa 在二零一七年，09-06 21:18:31-09-06 21:18:33In 2017,
295/1121 709.65-712.83 n 苹果史无前例的邀请了五位科技记者来到了总部，09-06 21:18:34-09-06 21:18:37Apple has invited five tech journalists to its headquarters for an unprecedented event.
296/1121 713.19-716.39 hp 承认了 mac pro 的设计错误以及预告的未来版本。09-06 21:18:34-09-06 21:18:38Acknowledged the design flaws of Mac Pro and future versions.
297/1121 716.91-717.45 n 二零一四年，09-06 21:18:35-09-06 21:18:37In 2014,
298/1121 717.63-721.18 n 苹果推出了库克时代第一个全新类别的产品 apple watch.09-06 21:18:38-09-06 21:18:41Apple launched the first new category of products in the Cook era, Apple Watch.
299/1121 721.6-722.32 n 在这款产品上，09-06 21:18:38-09-06 21:18:40In this product,
300/1121 722.74-723.94 aaa 苹果探索的数码产品、09-06 21:18:39-09-06 21:18:40Apple's digital products,
301/1121 724.24-725.32 hp 工业设计的极致，09-06 21:18:40-09-06 21:18:42The epitome of industrial design,
302/1121 725.68-728.8 n 设计了三款表壳六款表带十一款表盘。09-06 21:23:41-09-06 21:23:44Designed three watch cases, six watch straps and eleven watch dials.
303/1121 729.1-730.48 n 这里的很多表带和表盘，09-06 21:18:41-09-06 21:18:43Many of the straps and watch faces here,
304/1121 730.78-733.48 aaa 直到今天你还能在最新款的 apple watch 上看到，09-06 21:18:42-09-06 21:18:44You can still see it on the latest Apple Watch today,
305/1121 733.84-737.74 n 后续产品的外观也一直在初代的框架下稳步迭代设计上，09-06 21:18:42-09-06 21:18:47The appearance of subsequent products has been steadily iterated and designed within the framework of the first generation.
306/1121 737.92-739.36 hp 这款产品非常成功，09-06 21:18:43-09-06 21:18:47This product is very successful.
307/1121 739.81-741.43 bg 但体验上就不一定了。09-06 21:18:44-09-06 21:19:14But the experience may not be.
308/1121 741.73-743.17 n 初代 apple watch 的性能表现很差，09-06 21:18:45-09-06 21:18:47The performance of the first-generation Apple Watch was very poor.
309/1121 743.53-745.09 aaa 光是开机就要三分钟，09-06 21:18:45-09-06 21:18:47It takes three minutes just to turn it on.
310/1121 745.53-751.21 hp 点开计时器都要等一阵更大的问题是定位上的困惑。09-06 21:18:48-09-06 21:18:53When you click on the timer, there will be a longer wait. There is also confusion about location.
311/1121 751.45-753.19 n 它到底是一个时尚单品，09-06 21:18:48-09-06 21:18:50It is a fashion item,
312/1121 753.62-754.1 aaa 运动手环，09-06 21:18:49-09-06 21:18:50Fitness tracker,
313/1121 754.4-756.06 n 还是一个手腕上的 iphone 用户？09-06 21:18:50-09-06 21:18:53Are you also an iPhone user on your wrist?
314/1121 756.24-757.68 n 为什么需要一个智能手表？09-06 21:18:50-09-06 21:18:53Why do I need a smartwatch?
315/1121 758.08-761.17 aaa 这个产品形态上没有像智能手机一样普视的硬需求。09-06 21:18:51-09-06 21:18:53This product form doesn't have the widespread demand like smartphones.
316/1121 761.5-762.16 de 除了看时间，09-06 21:18:54-09-06 21:19:15Besides checking the time,
317/1121 762.58-765.4 n 但在当时设计似乎就是这个问题的答案。09-06 21:18:54-09-06 21:18:59However, the design at that time seemed to be the answer to this problem.
318/1121 765.78-769.51 n 最能体现这一点的就是苹果推出了一款十八 k 金的 apple watch,09-06 21:18:55-09-06 21:19:00The most striking example of this is Apple's launch of an 18k gold Apple Watch.
319/1121 770.01-772.17 aaa 售价从七万六到十二万六不等。09-06 21:18:55-09-06 21:18:59The price ranges from 76,000 to 126,000.
320/1121 772.49-775.67 hp 这根本不是一款以数码产品逻辑意向和定价的产品，09-06 21:18:56-09-06 21:19:01This is not a product based on digital products and pricing logic.
321/1121 776.05-776.8 n 而是奢侈品。09-06 21:18:59-09-06 21:19:00Luxury goods.
322/1121 777.14-779.84 aaa 但是奢侈品的逻辑在消费电子行业跑不通，09-06 21:19:00-09-06 21:19:03However, the logic of luxury goods does not work in the consumer electronics industry.
323/1121 780.2-783.41 n 因为这款七万六的表买回来的第二年性能就会落伍，09-06 21:19:00-09-06 21:19:06Because this watch, which cost 76 thousand yuan, will become obsolete after two years of use.
324/1121 783.71-788.03 n 五年后甚至会卡的开不了机对设计的重视和对体验的妥协。09-06 21:19:01-09-06 21:19:05Five years later, or even sooner, the design will be compromised.
325/1121 788.27-790.01 hp 在一款产品上达到了顶峰。09-06 21:19:02-09-06 21:19:05A product has reached its peak.
326/1121 790.37-792.05 de 二零一五年发布的新 mac book,09-06 21:19:03-09-06 21:19:29The MacBook released in 2015,
327/1121 792.51-793.89 aaa 它的设计堪称极致，09-06 21:19:03-09-06 21:19:05Its design is exquisite.
328/1121 794.19-795.69 aaa 最薄处只有三点五毫米，09-06 21:19:06-09-06 21:19:08The thinnest part is only 3.5 millimeters thick,
329/1121 795.93-797.31 hp 重量只有不到九百克，09-06 21:19:07-09-06 21:19:11Weighing less than 900 grams,
330/1121 797.85-799.77 n 是那个年代最漂亮的笔记本电脑。09-06 21:19:07-09-06 21:19:11It was the most beautiful laptop of that era.
331/1121 800.19-801.51 n 但代价是什么呢？09-06 21:19:08-09-06 21:19:11But what is the cost?
332/1121 801.87-803.76 aaa 为了实现完全静音无开孔的机身，09-06 21:19:09-09-06 21:19:11In order to achieve a completely silent and bezel-less body,
333/1121 803.94-805.02 xss 苹果取消了风扇，09-06 21:19:11-09-06 21:19:33Apple has discontinued the fan.
334/1121 805.26-806.46 n 转而依靠被动散热。09-06 21:19:12-09-06 21:19:15Switch to passive cooling.
335/1121 806.64-807.12 n 这意味着，09-06 21:19:14-09-06 21:19:15This means that,
336/1121 807.18-811.62 aaa 处理器必须选用功耗极低的 intel core m 系列性能被严重限制，09-06 21:19:15-09-06 21:19:19The processor must be an ultra-low power Intel Core M series, with performance severely limited.
337/1121 811.86-814.14 bg 打开十几个网页就会开始明显卡顿，09-06 21:19:16-09-06 21:20:01Opening more than ten webpages will cause noticeable lag.
338/1121 814.44-816.99 n 温度高一点的环境几乎无法正常使用。09-06 21:19:17-09-06 21:19:19The environment with a higher temperature is almost impossible to use normally.
339/1121 817.17-818.19 de 更让人崩溃的是，09-06 21:19:17-09-06 21:19:31What's even more frustrating is,
340/1121 818.49-820.35 n 接口整台电脑只有一个 type,09-06 21:19:18-09-06 21:19:20The interface of the entire computer is only one type.
341/1121 820.59-821.43 hp c 口和耳机口。09-06 21:19:19-09-06 21:19:21Mouth and headphone jack.
342/1121 821.67-822.39 aaa 在充电之余，09-06 21:19:20-09-06 21:19:20While charging,
343/1121 822.57-824.91 n 想要连接任何设备都需要买拓展坞，09-06 21:19:20-09-06 21:19:23To connect any device, you need to buy an adapter.
344/1121 825.21-827.67 n 在破坏美感的同时还非常不方便。09-06 21:19:21-09-06 21:19:24It is both aesthetically unappealing and inconvenient.
345/1121 828.1-828.94 aaa 二零一六年秋天，09-06 21:19:22-09-06 21:19:24In the autumn of 2016,
346/1121 829.36-831.76 hp macbook pro 也按照这个设计语言更新了，09-06 21:19:22-09-06 21:19:27The MacBook Pro has also been updated according to this design language.
347/1121 832.21-834.189 n 这次更新也演变为一场灾难。09-06 21:19:24-09-06 21:19:25This update turned into a disaster.
348/1121 834.68-835.46 aaa 过于轻薄的设计，09-06 21:19:25-09-06 21:19:26The overly thin design,
349/1121 835.64-837.8 n 导致 macbook pro 的散热并不理想，09-06 21:19:25-09-06 21:19:29Reasons for Macbook Pro's poor cooling,
350/1121 838.1-841.14 n 英特尔 x 八六芯片落后的能效加剧了这一问题。09-06 21:19:26-09-06 21:19:30Intel's x86 chips have lagged behind in power efficiency, exacerbating this problem.
351/1121 841.44-843.3 aaa 最后还有灾难般的键盘。09-06 21:19:27-09-06 21:19:29Finally, there's the disastrous keyboard.
352/1121 843.6-844.62 hp 为了压缩机身厚度，09-06 21:19:27-09-06 21:19:31To reduce the thickness of the compressor body,
353/1121 844.86-847.14 n 苹果采用了全新的叠式键盘结构，09-06 21:19:30-09-06 21:19:32Apple has adopted a new stacked keyboard structure.
354/1121 847.5-849.66 aaa 传统键盘的按键下面是剪刀式支架，09-06 21:19:31-09-06 21:19:33The keys on a traditional keyboard have scissor-like supports underneath them.
355/1121 849.84-851.34 de 有一定的形成和回弹感。09-06 21:19:31-09-06 21:20:24It has a certain degree of formation and rebound.
356/1121 851.64-854.22 n 叠式键盘把这套结构压缩到了极致，09-06 21:19:32-09-06 21:19:34This keyboard design has been compressed to the extreme.
357/1121 854.58-855.9 hp 按键形成几乎为零。09-06 21:19:33-09-06 21:19:35The key formation is almost zero.
358/1121 856.26-857.16 de 虽然确实薄了，09-06 21:19:33-09-06 21:20:04Although it is indeed thin,
359/1121 857.47-860.59 n 但是敲击手感硬而直接像是在敲一块玻璃板，09-06 21:19:34-09-06 21:19:38However, the feel of hitting is hard and direct, like striking a piece of glass.
360/1121 860.89-863.53 xss 后几年暴露出的可靠性问题则更加麻烦。09-06 21:19:35-09-06 21:20:20The more serious problems that emerged in the following years were even more troublesome.
361/1121 863.89-865.63 aaa 由于结构过于精密一点，09-06 21:19:35-09-06 21:19:37Due to its overly complex structure,
362/1121 865.81-867.61 n 异物掉进去就可能让键盘失灵。09-06 21:19:36-09-06 21:19:39Foreign objects falling into the keyboard can cause it to malfunction.
363/1121 868.05-870.45 hp 我的一七款 macbook pro 的键盘就坏了，09-06 21:24:38-09-06 21:24:41My seven Macbook Pro keyboards are broken.
364/1121 870.75-872.07 hp 当时返厂休了两个月，09-06 21:19:37-09-06 21:19:40The company was closed for two months.
365/1121 872.47-874.03 aaa 我期末考分数都变高了。09-06 21:19:38-09-06 21:19:40My final exam scores have all improved.
366/1121 874.56-875.4 n 二零一八年五月，09-06 21:19:39-09-06 21:19:41May 2018,
367/1121 875.64-877.32 n 针对蝴蝶键盘进徽的问题，09-06 21:19:40-09-06 21:19:41Regarding the issue of badges for butterfly keyboards,
368/1121 877.68-879.12 aaa 消费者发起了集体诉讼。09-06 21:19:40-09-06 21:19:42Consumers have filed a class action lawsuit.
369/1121 879.45-883.38 hp 这一诉讼随舆论一起给 macbook 的口碑带来了沉重打击。09-06 21:19:41-09-06 21:19:46This lawsuit has dealt a significant blow to the reputation of Macbook, along with public opinion.
370/1121 883.88-885.74 n 而这一系列产品失控的背后，09-06 21:19:42-09-06 21:19:45And behind this series of products going out of control,
371/1121 885.98-889.63 n 不得不提一个关键人物凭果的手机设计观 johnny if,09-06 21:19:43-09-06 21:19:47It is worth mentioning a key figure in the design of Johnny If's phone, John.
372/1121 890.11-892.029 aaa 也就是那个经常在宣传片里出镜，09-06 21:19:43-09-06 21:19:45That's the one who often appears in promotional videos,
373/1121 892.33-894.37 n 被称为苹果首席声优的男人。09-06 21:19:46-09-06 21:19:48The man who is known as the voice actor of Apple.
374/1121 894.73-897.3 aaa is is we decided just是 to start over.09-06 21:19:47-09-06 21:19:48We decided to start over.
375/1121 897.95-899.99 hp 当乔布斯在二零一一年去世时，09-06 21:19:47-09-06 21:19:51When Steve Jobs passed away in 2011,
376/1121 900.29-903.29 n 很多人都认为他会是苹果的新任 c e o,09-06 21:19:48-09-06 21:19:51Many people believe he will be Apple's new CEO.
377/1121 903.59-906.05 aaa 因为正是他和乔布斯一起主导的设计革新，09-06 21:19:49-09-06 21:19:51Because it was he and Steve Jobs who jointly led the design revolution,
378/1121 906.29-907.61 n 把苹果带上了巅峰。09-06 21:19:49-09-06 21:19:51Bring apples to the top.
379/1121 907.97-910.07 n 回顾苹果在世纪初设计上的成功，09-06 21:19:52-09-06 21:19:55Looking back at Apple's design successes in the early 2000s,
380/1121 910.51-911.53 n 有三个关键词，09-06 21:19:52-09-06 21:19:55There are three keywords,
381/1121 911.89-913.8 aaa 格外鲜艳一曲线。09-06 21:19:53-09-06 21:19:55A particularly vibrant curve.
382/1121 914.25-914.91 hp 在九十年代，09-06 21:19:54-09-06 21:19:57In the nineties,
383/1121 915.09-917.45 aaa 所有的电脑都只有一个形状方盒子，09-06 21:19:56-09-06 21:19:58All computers have a single shape, like a square box.
384/1121 917.8-919.75 n 这是同尺寸下容积最大的形状。09-06 21:19:57-09-06 21:20:01This is the shape with the largest volume for a given size.
385/1121 920.05-921.25 n 设计起来也简单，09-06 21:19:57-09-06 21:20:01It's also simple to design,
386/1121 921.88-922.84 hp 是一个工程驱动，09-06 21:19:58-09-06 21:20:01is an engineering-driven,
387/1121 922.96-924.28 aaa 而不是审美驱动的形态。09-06 21:19:59-09-06 21:20:01Not driven by aesthetics.
388/1121 924.83-928.73 n 这一切在一九九八年改写乔布斯和 jony艾合作的第一款产品。09-06 21:20:01-09-06 21:20:07This was a rewrite of the first product that Steve Jobs and Jony Ive collaborated on in 1998.
389/1121 928.97-931.87 n imac g 三是一个由曲线交织而成的电脑，09-06 21:20:02-09-06 21:20:06iMac G3 is a computer made of interwoven curves.
390/1121 932.05-934.33 aaa 它甚至配备了一个完全是圆形的鼠标。09-06 21:20:03-09-06 21:20:04It even comes with a completely round mouse.
391/1121 934.57-934.75 bg 之后。09-06 21:20:03-09-06 21:20:19After that.
392/1121 934.87-939.61 hp imac g 四的半球形底座 power mac g 四的曲线外框堪称一场曲线革命。09-06 21:20:04-09-06 21:20:11The iMac G4's hemispherical base and the Power Mac G4's curved exterior are both examples of a revolution in design.
393/1121 940.34-941.0 aaa 沿着这个思路，09-06 21:20:05-09-06 21:20:06Following this line of thought,
394/1121 941.12-946.04 de 你就不能明白为什么 iphone 会设计出 mac pro 这样一款全部由曲线组成的电脑。09-06 21:20:06-09-06 21:21:12You can't understand why iPhone would design a Mac Pro, which is entirely made of curves.
395/1121 946.44-946.5 n 二、09-06 21:20:06-09-06 21:20:07II.
396/1121 947.04-948.29 aaa 色彩九十年代，09-06 21:20:07-09-06 21:20:09Colors of the nineties,
397/1121 948.53-951.47 n 所有的电子产品都是清一色的白色塑料外壳，09-06 21:20:10-09-06 21:20:13All electronic products have a uniform white plastic casing.
398/1121 951.83-952.37 aaa 成本最低，09-06 21:20:11-09-06 21:20:11Lowest cost,
399/1121 952.55-953.03 hp 最耐脏。09-06 21:20:12-09-06 21:20:14Most dirty.
400/1121 953.21-955.61 aaa 而 imac g 三用六种糖果般的配色，09-06 21:20:12-09-06 21:20:15And the iMac G3 has six candy-like color schemes.
401/1121 955.79-957.47 n 打破了这种千篇一律的乏味。09-06 21:20:14-09-06 21:20:15Break the monotony.
402/1121 957.71-964.1 n 之后的 ipod mini ippod nano 多彩的颜色成为了苹果与产品注入个性和活力的最好方式。09-06 21:20:14-09-06 21:20:19The iPod Mini, ippod Nano and colorful colors became the best way for Apple to inject personality and vitality into its products.
403/1121 964.53-967.47 hp 这种个性化的表达在 iphone 五 c 上达到了巅峰，09-06 21:20:15-09-06 21:20:19This personalized expression reached its peak on the iPhone 5c.
404/1121 967.77-971.67 aaa 这是苹果第一次在出货量这么大的产品上用这么靓丽的外壳，09-06 21:20:16-09-06 21:20:19This is the first time Apple has used such a beautiful exterior on a product with this high volume of shipments.
405/1121 972.18-973.44 n 但销量不计预期。09-06 21:20:16-09-06 21:20:19However, sales are not expected.
406/1121 973.74-973.8 bg 三、09-06 21:20:20-09-06 21:20:35Third,
407/1121 974.44-978.44 n 旗帜最好体现便是在二零零八年发布的 macbook air 苹果，09-06 21:20:20-09-06 21:20:25The best way to show it is in the 2008 Macbook Air, which was released by Apple.
408/1121 978.62-983.18 hp 把 c n c 洗消这种当时成本非常高的工艺用在了量产笔记本外壳上，09-06 21:20:21-09-06 21:20:26Using the expensive and time-consuming CNC machining process for mass production of laptop cases,
409/1121 983.42-985.52 aaa 实现了这个轻薄但坚固的设计。09-06 21:20:21-09-06 21:20:23Achieved this lightweight yet robust design.
410/1121 985.82-988.1 n 乔布斯从牛皮纸袋里抽出电脑的那一下，09-06 21:20:22-09-06 21:20:26The moment when Jobs pulled a computer out of the brown paper bag,
411/1121 988.28-990.41 xss 是发布会时尚最经典的瞬间，09-06 21:20:23-09-06 21:20:49The most iconic moment of the conference,
412/1121 990.92-994.13 aaa 但追求极致是有代价的这款电脑取消了纳时，09-06 21:20:24-09-06 21:20:26But pursuing perfection has a price. This computer, when it was discontinued,
413/1121 994.25-998.3 de 笔记本通常会配置的以太网和 v g a 口对消费者来说并不方便。09-06 21:20:25-09-06 21:21:10Laptops typically come with Ethernet and VGA ports, which are not convenient for consumers.
414/1121 998.74-999.4 n 沿着这个思路，09-06 21:20:26-09-06 21:20:28Following this line of thought,
415/1121 999.58-1000.06 n 你也能明白，09-06 21:20:27-09-06 21:20:28You can understand,
416/1121 1000.24-1005.53 hp 为什么 i 会设计出只有一个 type c 接口的新 macbook 曲线色彩和极致。09-06 21:20:27-09-06 21:20:33Why will I design a new Macbook with only one Type-C port and focus on curves and extreme minimalism?
417/1121 1006.08-1006.41 aaa 这三点，09-06 21:20:28-09-06 21:20:29These three points,
418/1121 1006.53-1008.27 n 把苹果零零年代带到了巅峰，09-06 21:20:29-09-06 21:20:31Bring the Apple Zero Era to its peak,
419/1121 1008.57-1010.55 n 但也在乔布斯离世后逐渐失控，09-06 21:20:29-09-06 21:20:32But it gradually lost control after Jobs's death.
420/1121 1011.08-1013.18 aaa 让苹果为了设计牺牲了体验，09-06 21:20:30-09-06 21:20:32Let Apple sacrifice experience for design,
421/1121 1013.36-1014.5 n 做了很多看着好看、09-06 21:20:32-09-06 21:20:34I've done a lot of things that look good,
422/1121 1014.74-1016.12 aaa 用着难受的电子产品，09-06 21:20:33-09-06 21:20:34Using uncomfortable electronic products,
423/1121 1016.65-1018.57 n 终于时间回到了二零一八年。09-06 21:20:33-09-06 21:20:37Finally, the time has come back to 2018.
424/1121 1018.75-1019.05 hp 这一年，09-06 21:20:34-09-06 21:20:36This year,
425/1121 1019.23-1021.39 aaa 苹果发布了 iphone ten s 的 iphone ten r,09-06 21:20:35-09-06 21:20:38Apple has released the iPhone 10s, which is an iPhone 10r.
426/1121 1021.69-1024.15 n iphone ten r 相比于 iphone 八贵了六百块，09-06 21:20:35-09-06 21:20:40iPhone 10 R is more expensive than iPhone 8 by $600.
427/1121 1024.61-1026.63 bg 将 iphone 的起售价又拉高了一个台阶，09-06 21:20:36-09-06 21:21:23Raised the starting price of iPhone to a new level,
428/1121 1027.0-1030.15 hp t s max 的起售价更是来到了九千五百九十九元。09-06 21:20:37-09-06 21:20:43The starting price of the Tesla Model S is as high as 9,599.
429/1121 1030.67-1031.51 n 消费者普遍认为，09-06 21:20:37-09-06 21:20:40Consumers generally believe that,
430/1121 1031.63-1034.15 aaa 这在涨价太多又缺乏实质性功能更新。09-06 21:20:39-09-06 21:20:42This is because the price has increased too much, but there are no substantial functional updates.
431/1121 1034.51-1037.06 n 当季度 iphone 的销售额同比下滑百分之十五，09-06 21:20:41-09-06 21:20:45This quarter, iPhone sales declined by 15% year-over-year.
432/1121 1037.24-1040.24 n 是在 iphone 诞生以来第一次出现如此激烈的下滑，09-06 21:20:41-09-06 21:20:46This is the first time since iPhone's debut that there has been such a sharp decline.
433/1121 1040.48-1044.144 aaa 以至于苹果在二零一八年底正式宣布停止公布 iphone,09-06 21:20:44-09-06 21:20:47Therefore, Apple officially announced in late 2018 that it would stop publishing iPhone sales figures.
434/1121 1044.144-1046.1 hp ipad 和 mac 的具体销量数据。09-06 21:20:44-09-06 21:20:48Specific sales data for iPad and Mac.
435/1121 1046.52-1047.3 n 雪上加霜的是，09-06 21:20:46-09-06 21:20:48What's worse is that,
436/1121 1047.75-1049.61 n 苹果在中国市场的营收崩了，09-06 21:20:46-09-06 21:20:49Apple's revenue in the Chinese market has plummeted.
437/1121 1050.02-1050.62 aaa 国产的华米、09-06 21:25:48-09-06 21:25:49Chinese brands like Hua-Mi
438/1121 1050.74-1052.12 aaa o v 等品牌迅速崛起。09-06 21:20:48-09-06 21:20:49o v brands have risen rapidly.
439/1121 1052.42-1053.2 hp 二零一九年 q 一，09-06 21:20:49-09-06 21:20:52January 2019, Q1
440/1121 1053.56-1056.62 n 苹果在大中华区的营收同比暴跌百分之二十七。09-06 21:20:49-09-06 21:20:53Apple's revenue in the Greater China region fell by 27% year-on-year.
441/1121 1057.13-1057.91 n 二零一九年一月，09-06 21:20:50-09-06 21:20:52January 2019,
442/1121 1058.09-1060.31 xss 苹果意识到无法实现之前的业绩预估，09-06 21:20:51-09-06 21:21:30Apple realized that it could not meet its previous performance forecast.
443/1121 1060.49-1061.75 aaa 向投资者公开致信，09-06 21:20:51-09-06 21:20:52Dear Investors,
444/1121 1061.99-1062.89 hp 承认业绩下滑。09-06 21:20:52-09-06 21:20:55Acknowledge the decline in performance.
445/1121 1063.35-1063.95 n 财报发布后，09-06 21:20:53-09-06 21:20:54After the financial report was released,
446/1121 1064.25-1065.269 aaa 股价立刻跳水，09-06 21:20:54-09-06 21:20:55The stock price immediately plummeted.
447/1121 1065.57-1068.63 n 这一轮负面信息导致苹果市值缩水三分之一，09-06 21:20:55-09-06 21:21:00This round of negative information has caused Apple's market capitalization to shrink by one-third.
448/1121 1068.97-1069.75 n 成为库克时代。09-06 21:20:55-09-06 21:20:57Become the era of Cook.
449/1121 1069.93-1071.49 aaa 苹果面临的最严峻危机。09-06 21:20:56-09-06 21:20:57The most serious crisis facing Apple.
450/1121 1072.03-1072.57 hp 那年年中，09-06 21:20:57-09-06 21:21:00That year, in the middle of the year...
451/1121 1072.75-1074.25 n 苹果发布了全新的 mac pro,09-06 21:20:58-09-06 21:21:00Apple has released a new Mac Pro.
452/1121 1074.55-1077.13 aaa 这款产品可以说是 i 设计理念的极大成者，09-06 21:20:58-09-06 21:21:01This product is a great embodiment of the i design philosophy.
453/1121 1077.49-1080.31 n 尤其是正面这个 c n c 切削出来的三 d 球形孔，09-06 21:21:01-09-06 21:21:04Especially the three-dimensional spherical holes cut out by this CNC machine.
454/1121 1080.49-1081.33 n 说是为了散热，09-06 21:21:02-09-06 21:21:04It was said that it was for cooling.
455/1121 1081.65-1082.79 hp 但你直接掏一个通孔，09-06 21:21:02-09-06 21:21:05But if you directly drill a through-hole,
456/1121 1082.97-1083.93 aaa 不是散热更快吗？09-06 21:21:03-09-06 21:21:04Isn't it cooler?
457/1121 1084.29-1085.91 n 更多的还是作为一个视觉元素，09-06 21:21:05-09-06 21:21:07More of a visual element,
458/1121 1086.15-1089.69 n 体现了 i 对曲线和 c n c 切削工艺的极致追求。09-06 21:21:05-09-06 21:21:09Reflects i's pursuit of perfection in both curves and CNC machining.
459/1121 1090.21-1092.34 aaa 但这样复杂工艺的成本也难以想象。09-06 21:21:06-09-06 21:21:08However, the cost of such complex processes is unimaginable.
460/1121 1092.84-1096.08 hp 当苹果公布一个屏幕支架也要九百九十九美元时，09-06 21:21:07-09-06 21:21:11When Apple announced a screen stand for $999,
461/1121 1096.5-1097.7 n 全场鸦雀无声。09-06 21:21:07-09-06 21:21:09The entire room was silent.
462/1121 1098.12-1099.74 aaa 新 mac pro 发布二十四天后，09-06 21:21:09-09-06 21:21:11Twenty-four days after the new Mac Pro was released,
463/1121 1099.86-1102.5 n 在苹果工作了二十七年的 jony i 官宣离职，09-06 21:21:10-09-06 21:21:15Jony Ive, who has worked at Apple for 27 years, officially announced his departure.
464/1121 1103.29-1106.59 n mac pro 也成了最后一个由他配音宣传片的产品。09-06 21:21:11-09-06 21:21:15The Mac Pro also became the last product to be featured in a promotional video featuring his voice.
465/1121 1106.89-1110.97 de 秋季发布的 iphone 十一比上一代 iphone ten r 整整便宜了一千块，09-06 21:21:11-09-06 21:22:40The iPhone 11 released in the autumn has a price that is $1,000 cheaper than the previous generation of iPhone ten.
466/1121 1111.47-1114.2 hp 是 iphone 历史上唯一一次降价的发布。09-06 21:21:12-09-06 21:21:17This was the only time in iPhone history that a price drop occurred at launch.
467/1121 1114.74-1116.6 aaa 回顾库克十五年的 c e o 生涯，09-06 21:21:13-09-06 21:21:15Reflecting on Cook's 15-year tenure as CEO,
468/1121 1116.96-1117.74 n 二零一九年夏天，09-06 21:26:14-09-06 21:26:16Summer of 2019,
469/1121 1117.98-1119.54 n 或许是他的一段至暗时刻。09-06 21:21:16-09-06 21:21:18Perhaps it was a dark period in his life.
470/1121 1119.9-1121.28 n 股价的下跌只是表象，09-06 21:21:16-09-06 21:21:20The stock price decline is just a facade.
471/1121 1121.58-1123.98 aaa 最重要的是苹果的核心竞争力变得模糊。09-06 21:21:17-09-06 21:21:20The most important thing is that Apple's core competitiveness has become blurred.
472/1121 1124.44-1125.28 hp 在乔布斯时代，09-06 21:21:18-09-06 21:21:20During the era of Jobs,
473/1121 1125.52-1128.22 n 苹果的核心竞争力是发明新产品的能力。09-06 21:21:20-09-06 21:21:23Apple's core competency is its ability to innovate and create new products.
474/1121 1128.75-1128.93 n ipad,09-06 21:21:21-09-06 21:21:22iPad
475/1121 1129.35-1129.818 aaa iphone,09-06 21:21:22-09-06 21:21:22iPhone,
476/1121 1129.818-1130.13 hp ipad,09-06 21:21:22-09-06 21:21:24iPad
477/1121 1130.58-1133.1 n 每个产品都开创了一个全新的产品类别。09-06 21:21:23-09-06 21:21:24Each product created a brand new category.
478/1121 1133.55-1135.17 aaa 好的设计只是锦上添花。09-06 21:21:24-09-06 21:21:25Good design is just icing on the cake.
479/1121 1135.59-1138.65 bg 库克时代的苹果没有这么强的发明新产品的能力，09-06 21:21:24-09-06 21:22:18During the era of Cook, Apple was not as innovative in developing new products.
480/1121 1138.89-1141.609 n 或者说 iphone 和 ipad 已经被发明出来了，09-06 21:21:25-09-06 21:21:27Or, iPhone and iPad have already been invented.
481/1121 1141.79-1144.01 hp 没有那么多新类型的产品需要定义了。09-06 21:21:26-09-06 21:21:30There are not many new types of products to define.
482/1121 1144.13-1145.81 n 再加上 johnny if 的巨大影响，09-06 21:21:26-09-06 21:21:28In addition to Johnny Depp's significant influence,
483/1121 1146.05-1148.39 aaa 设计变成了苹果产品最大的差异化，09-06 21:21:27-09-06 21:21:30Design has become the biggest differentiator for Apple products.
484/1121 1148.57-1152.59 n 但对设计的过度追求带来了体验的崩坏和价格的奢侈品化，09-06 21:21:28-09-06 21:21:32However, the excessive pursuit of design has led to a breakdown in user experience and an increase in prices.
485/1121 1152.97-1154.11 n 脱离了数码产品的本质，09-06 21:21:30-09-06 21:21:33Detached from the essence of digital products,
486/1121 1154.47-1156.33 aaa 过去引以为傲的设计变成了陷阱，09-06 21:21:31-09-06 21:21:33What was once a source of pride has become a trap.
487/1121 1156.82-1158.26 hp 安卓在背后步步紧追，09-06 21:21:32-09-06 21:21:34Android is catching up.
488/1121 1158.92-1160.48 xss 未来要何去何从呢？09-06 21:21:32-09-06 21:22:00Where will the future go?
489/1121 1162.05-1164.33 n 很多人都想过在电脑上使用 arm 芯片。09-06 21:21:33-09-06 21:21:38Many people have thought about using ARM chips on their computers.
490/1121 1164.63-1169.97 n 因为我们今天用的电脑处理器大多使用英特尔发明的 x 八六和衍生的 x 六四架构。09-06 21:21:34-09-06 21:21:39Because most of the computers we use today are equipped with Intel-developed x86 and its derivatives, such as x64.
491/1121 1170.21-1171.89 aaa 这套架构诞生于一九七八年，09-06 21:21:34-09-06 21:21:38This architecture was born in 1978.
492/1121 1172.13-1173.51 hp 那时能耗并不重要，09-06 21:21:35-09-06 21:21:39At that time, energy consumption was not important.
493/1121 1173.81-1174.95 aaa 插着电源用就行了。09-06 21:21:38-09-06 21:21:43Just plug it in and use it.
494/1121 1175.31-1176.96 n 但随着笔记本电脑的普及，09-06 21:21:39-09-06 21:21:42However, with the widespread use of laptops,
495/1121 1177.47-1178.37 hp 问题开始暴露，09-06 21:21:40-09-06 21:21:42Problems are starting to surface.
496/1121 1178.67-1180.28 n x 八六芯片太费电了。09-06 21:21:40-09-06 21:21:42The X86 chip consumes too much power.
497/1121 1180.58-1182.26 n 笔记本的续航只有几个小时，09-06 21:21:42-09-06 21:21:45The laptop's battery life is only a few hours.
498/1121 1182.77-1184.45 n 更大的问题出在英特尔身上。09-06 21:21:43-09-06 21:21:45The bigger problem lies with Intel.
499/1121 1184.749-1185.35 hp 二零一四年，09-06 21:21:44-09-06 21:21:46In 2014,
500/1121 1185.65-1187.63 de 英特尔推出了十四纳米制成的处理器，09-06 21:21:44-09-06 21:22:24Intel has launched a processor made with 14 nanometer technology.
501/1121 1188.0-1190.76 aaa 按照原计划两年后应该推进到十纳米，09-06 21:21:45-09-06 21:21:51According to the original plan, it should be advanced to ten nanometers in two years.
502/1121 1190.94-1192.68 n 但十纳米的良率一直做不上去。09-06 21:21:46-09-06 21:21:50But the yield rate of 10nm has always been difficult to achieve.
503/1121 1193.1-1194.12 n 一直到二零一九年，09-06 21:21:47-09-06 21:21:49Until 2019,
504/1121 1194.42-1196.7 hp 英特尔都在同一个制程上反复修改，09-06 21:21:47-09-06 21:21:50Intel has repeatedly modified the same manufacturing process.
505/1121 1197.14-1198.22 n 先后推出了 sky lake,09-06 21:21:50-09-06 21:21:51Introduced sky lake,
506/1121 1198.65-1199.07 n k b lake,09-06 21:21:50-09-06 21:21:51k b lake,
507/1121 1199.5-1199.86 hp coffee lake,09-06 21:21:51-09-06 21:21:53Coffee Lake,
508/1121 1200.22-1200.64 n common lake.09-06 21:21:52-09-06 21:21:52common lake.
509/1121 1201.0-1203.16 aaa 这时期被媒体称为十四纳米，09-06 21:21:52-09-06 21:21:57This period is called "14 nanometers" by the media.
510/1121 1203.34-1203.88 n 加加加，09-06 21:21:53-09-06 21:21:54Add, add,
511/1121 1204.26-1205.64 n 严重拖累了笔记本的性能。09-06 21:21:54-09-06 21:21:56Severely hindered the performance of the laptop.
512/1121 1206.0-1206.48 hp 相比之下，09-06 21:21:55-09-06 21:21:56Compared to,
513/1121 1206.84-1208.4 n arm 架构的芯片就很合适。09-06 21:21:55-09-06 21:21:58The chips based on the ARM architecture are very suitable.
514/1121 1208.7-1210.62 hp 你手机里的芯片就是 arm 架构，09-06 21:26:57-09-06 21:27:00The chip in your phone is based on the ARM architecture.
515/1121 1210.86-1212.54 n 一块小电池能撑一整天。09-06 21:21:57-09-06 21:21:59A small battery can last a whole day.
516/1121 1212.96-1214.88 hp 如果能把 arm 芯片用在电脑上，09-06 21:21:57-09-06 21:22:00If we could use ARM chips in computers,
517/1121 1215.18-1217.34 n 理论上你可以得到一台续航极长、09-06 21:21:59-09-06 21:22:02Theoretically, you can get a battery that lasts for an extremely long time.
518/1121 1217.76-1218.24 n 发热变少，09-06 21:22:00-09-06 21:22:01Fever is less frequent.
519/1121 1218.75-1220.25 xss 做的更轻更薄的笔记本。09-06 21:22:00-09-06 21:22:26Making laptops lighter and thinner.
520/1121 1220.66-1221.58 hp 听起来很完美，09-06 21:22:01-09-06 21:22:03Sounds perfect.
521/1121 1221.98-1223.03 n 但问题也很大。09-06 21:22:02-09-06 21:22:03But the problem is also big.
522/1121 1223.59-1224.31 aaa 过去几十年里，09-06 21:22:03-09-06 21:22:05Over the past few decades,
523/1121 1224.61-1227.13 n 所有的电脑软件都是按照英特尔的架构写的，09-06 21:22:03-09-06 21:22:07All computer software is written according to the Intel architecture.
524/1121 1227.31-1229.15 hp 换了 arm 软件就跑不起来。09-06 21:22:04-09-06 21:22:08I changed the software to ARM, and now it won't run.
525/1121 1229.69-1232.69 n 微软在一二年发布的 surface r t 用的就是 arm 芯片，09-06 21:22:05-09-06 21:22:08Microsoft released the Surface RT in 2012, which used ARM chips.
526/1121 1233.04-1236.34 aaa 结果不仅软件不兼容性能表现也非常差劲，09-06 21:22:06-09-06 21:22:10The software is not compatible and the performance is very poor.
527/1121 1236.69-1238.16 n 甚至发布会上就死机了。09-06 21:22:08-09-06 21:22:10It even crashed during the launch event.
528/1121 1238.49-1240.74 n 而苹果从二零一零年的 a 四开始，09-06 21:22:09-09-06 21:22:13And Apple started from 2010's A4,
529/1121 1241.1-1243.32 hp 每年都会发布一颗更快的 a 系列芯片，09-06 21:22:09-09-06 21:22:13Every year, a faster A series chip is released.
530/1121 1243.72-1244.62 aaa 性能逐年攀升，09-06 21:22:10-09-06 21:22:13Performance is steadily improving,
531/1121 1244.98-1246.62 n 甚至逼近了桌面处理器。09-06 21:22:11-09-06 21:22:13Even approaching the level of desktop processors.
532/1121 1246.97-1247.51 n 二零一八年，09-06 21:22:14-09-06 21:22:15In 2018,
533/1121 1247.73-1251.84 aaa 他布的 a 十二单核性能已经追平了英特尔的 sky like 架构的桌面处理器，09-06 21:22:14-09-06 21:22:21His new 12-core processor has achieved performance comparable to Intel's Sky Lake architecture desktop processors.
534/1121 1252.08-1253.64 n 而它的功耗要低得多。09-06 21:22:15-09-06 21:22:17And its power consumption is much lower.
535/1121 1254.12-1255.02 hp 大连蓬博社报道，09-06 21:22:16-09-06 21:22:21Dalian Pengbo News reported that,
536/1121 1255.39-1258.51 n 苹果正在计划在 mac 上使用自研的 arm 架构芯片。09-06 21:22:18-09-06 21:22:21Apple is planning to use its own in-house arm architecture chips on Macs.
537/1121 1258.87-1259.35 n 消息一出，09-06 21:22:18-09-06 21:22:21The news came out,
538/1121 1259.59-1261.09 bg 英特尔的股价应声下跌。09-06 21:22:19-09-06 21:22:51Intel's stock price plummeted.
539/1121 1261.54-1262.2 hp 当年十一月，09-06 21:22:22-09-06 21:22:25In November of that year,
540/1121 1262.56-1263.82 n m 一芯片发布几出，09-06 21:22:23-09-06 21:22:24m A few chips are released,
541/1121 1263.94-1266.04 aaa 大多数人还不知道这意味着什么。09-06 21:22:23-09-06 21:22:26Most people don't know what it means.
542/1121 1266.28-1267.72 n 直到评测出来的那一刻，09-06 21:22:24-09-06 21:22:25Until the evaluation is complete,
543/1121 1268.14-1269.22 de 搭载 m 一的 macbook air,09-06 21:22:25-09-06 21:22:59Equipped with a Macbook Air,
544/1121 1269.639-1270.12 n 没有风扇，09-06 21:22:25-09-06 21:22:26No fan,
545/1121 1270.53-1272.81 hp 全程静音性能却碾压售价。09-06 21:22:26-09-06 21:22:31Exceptional quiet performance at a price that's hard to beat.
546/1121 1272.87-1276.43 n 高数数倍的英特尔版 macbook 最夸张的是 m一版的 mac mini,09-06 21:22:27-09-06 21:22:32The most extravagant version of Intel's high-end MacBook is the Mac Mini, which has a very impressive performance.
547/1121 1276.73-1278.95 n 在最高负载时功耗只有三十九瓦，09-06 21:22:27-09-06 21:22:31At its highest load, the power consumption is only 39 watts.
548/1121 1279.13-1282.43 aaa 而同级别的英特尔版 mac mini 要烧到一百三十九瓦，09-06 21:22:28-09-06 21:22:33And the Intel version of Mac mini at the same level consumes 139 watts.
549/1121 1282.78-1284.04 xss 这一下引爆了市场。09-06 21:22:29-09-06 21:22:53This has triggered the market.
550/1121 1285.02-1288.63 hp 而 m 一只是开始之后的 m一 pro me e max,09-06 21:22:31-09-06 21:22:36And m one is just the beginning of m one pro me e max,
551/1121 1289.04-1293.57 n m一 ultratra 苹果把同一套芯片架构像积木一样拼接破产，09-06 21:22:32-09-06 21:22:36m one ultratra apple, the same chip architecture is like building blocks, bankruptcy.
552/1121 1293.78-1295.04 n 从轻薄本到工作站，09-06 21:22:33-09-06 21:22:36From ultrathin laptops to workstations,
553/1121 1295.28-1297.62 aaa 英特尔芯片彻底从麦克中消失了。09-06 21:22:34-09-06 21:22:37Intel chips have completely disappeared from Mac.
554/1121 1298.02-1298.38 n 设计上，09-06 21:22:37-09-06 21:22:38In terms of design,
555/1121 1298.66-1300.88 n 苹果完全放弃了商年 f 时代的偏执，09-06 21:22:37-09-06 21:22:40Apple has completely abandoned the paranoia of the business year f,
556/1121 1301.28-1302.72 hp 不再追求极致的轻薄。09-06 21:22:38-09-06 21:22:41No longer pursuing extreme thinness.
557/1121 1303.02-1305.66 aaa 从叠式键盘换回了传统的剪刀脚键盘，09-06 21:22:39-09-06 21:22:44Switched back to a traditional scissor-switch keyboard from the multi-key keyboard.
558/1121 1305.9-1306.8 n 加上了用户需要，09-06 21:22:39-09-06 21:22:40Added user requirements,
559/1121 1307.06-1309.74 de 但以前超爆机身上装不下的 h d m i 接口，09-06 21:22:41-09-06 21:23:39But previously, the number of HDMI ports on the motherboard was not enough.
560/1121 1310.1-1311.48 n 市场的反应是及时的。09-06 21:22:41-09-06 21:22:43The market reacted promptly.
561/1121 1311.72-1312.38 n m 一发布后，09-06 21:22:42-09-06 21:22:43After being released,
562/1121 1312.68-1314.9 hp mac 业务连续六个季度同比增长，09-06 21:22:43-09-06 21:22:46mac business has grown for six consecutive quarters,
563/1121 1315.2-1318.2 n 二零二二年第一季度营收达到一百零九亿美元，09-06 21:22:43-09-06 21:22:48The revenue for the first quarter of 2022 reached $1.09 billion,
564/1121 1318.38-1319.34 n 为历史最高。09-06 21:22:44-09-06 21:22:45The highest in history.
565/1121 1319.97-1323.27 hp 所以设计和性能哪个才是数码产品的第一性？09-06 21:27:46-09-06 21:27:51So, which is the primary factor: design or performance in digital products?
566/1121 1323.63-1327.11 n macbook 一五年到二一年的这段历史给出了一个答案，09-06 21:22:46-09-06 21:22:51The history of the MacBook from 2015 to 2021 has provided an answer.
567/1121 1327.35-1329.21 hp 不过虽然体验上带来的突破，09-06 21:22:47-09-06 21:22:50However, despite the breakthrough in experience brought by it,
568/1121 1329.51-1332.15 aaa mac 的营收依然只占了苹果的十分之一，09-06 21:22:48-09-06 21:22:51Mac's revenue still accounts for only one-tenth of Apple's total.
569/1121 1332.51-1336.29 n 这段时间真正支撑了苹果增长的是一个看不见的业务。09-06 21:22:49-09-06 21:22:53The real driver of Apple's growth over the past few years has been an invisible business.
570/1121 1336.59-1338.75 hp 二零零七年乔布斯刚发布 iphone 时，09-06 21:22:51-09-06 21:22:55In 2007, when Jobs released the iPhone,
571/1121 1339.23-1340.97 aaa 用户是无法下载应用程序的，09-06 21:22:52-09-06 21:22:53Users are unable to download the application.
572/1121 1341.15-1343.13 n 只能用系统自带的和一些网页程序。09-06 21:22:52-09-06 21:22:55Only using the built-in system and some web programs.
573/1121 1343.55-1347.99 bg 因为乔布斯非常担心低质量的第三方程序会破坏用户的体验，09-06 21:22:53-09-06 21:24:03Because Jobs was very concerned about low-quality third-party programs damaging the user experience,
574/1121 1348.29-1350.22 xss 但需求实在是太旺盛。09-06 21:22:54-09-06 21:23:23But the demand is really high.
575/1121 1350.64-1352.8 n 用户甚至通过越狱给手机装软件。09-06 21:22:54-09-06 21:22:57Users even jailbreak their phones to install software.
576/1121 1353.16-1353.82 aaa 第二年七月，09-06 21:22:55-09-06 21:22:56In July of the second year,
577/1121 1354.12-1356.1 n app store 随 iphone 三 g 正式上线。09-06 21:22:56-09-06 21:22:58App Store is officially launched with iPhone 3G.
578/1121 1356.34-1358.38 hp 那时的乔布斯应该也没有想到，09-06 21:22:56-09-06 21:23:01At that time, Jobs probably didn't think of this.
579/1121 1358.68-1362.46 aaa 这个蓝色图标会开启一个多么波澜壮阔的移动互联网革命，09-06 21:22:57-09-06 21:22:59This blue icon will trigger a vast mobile internet revolution.
580/1121 1362.76-1364.86 n 并给苹果带来多么丰厚的利润。09-06 21:22:58-09-06 21:23:00And how much profit can Apple make from it.
581/1121 1365.22-1365.52 n 说到底，09-06 21:22:59-09-06 21:22:59Ultimately,
582/1121 1365.88-1367.14 de 卖硬件是个苦生意，09-06 21:22:59-09-06 21:23:23Selling hardware is a tough business,
583/1121 1367.44-1369.24 aaa 你得从上游供应商采购零件，09-06 21:23:00-09-06 21:23:02You need to purchase parts from upstream suppliers.
584/1121 1369.42-1370.8 n 然后找工厂组装起来，09-06 21:23:01-09-06 21:23:03Then find a factory to assemble it.
585/1121 1370.98-1371.94 n 再找经销商出货。09-06 21:23:01-09-06 21:23:03Find another distributor to supply.
586/1121 1372.3-1373.62 hp 每一个环节都是成本，09-06 21:23:02-09-06 21:23:05Every step is a cost.
587/1121 1373.98-1374.58 aaa 卖不出去的话，09-06 21:23:03-09-06 21:23:04If it can't be sold,
588/1121 1374.76-1375.36 n 还有库存。09-06 21:23:03-09-06 21:23:05There are still some in stock.
589/1121 1375.84-1377.94 n 苹果硬件的毛利率是百分之三十七，09-06 21:23:04-09-06 21:23:06Apple's gross profit margin is 37%.
590/1121 1378.24-1381.55 aaa 意味着一个卖一百块钱的产六十三块都是成本，09-06 21:23:05-09-06 21:23:09It means that if a product sells for 100 yuan, the cost of producing it is 63 yuan.
591/1121 1381.85-1383.29 hp 但 apple store 就不一样了。09-06 21:23:06-09-06 21:23:09But the Apple Store is different.
592/1121 1383.47-1385.99 n 你在 iphone 上进行的每一笔应用内购消费，09-06 21:23:06-09-06 21:23:09Every in-app purchase you make on your iPhone,
593/1121 1386.29-1389.11 n 苹果都能直接分走百分之十五到百分之三十。09-06 21:23:07-09-06 21:23:10Apples can be directly divided into 15% to 30%.
594/1121 1389.77-1392.11 hp 苹果今天服务的毛利率是百分之七十四，09-06 21:23:10-09-06 21:23:15Apple's gross profit margin today is 74%.
595/1121 1392.47-1395.11 aaa 买一百块钱的产品只有二十六块的成本。09-06 21:23:10-09-06 21:23:15The cost of a product is only 26 yuan when it's sold for 100 yuan.
596/1121 1395.53-1396.37 n 相比于做硬件，09-06 21:23:11-09-06 21:23:12Compared to hardware,
597/1121 1396.73-1398.77 n 互联网的生意模式真是好太多了。09-06 21:23:12-09-06 21:23:15The business models of the internet are really great.
598/1121 1399.07-1403.09 n 而苹果也利用 iphone 庞大的用户基础做了自己的互联网服务。09-06 21:23:13-09-06 21:23:16Apple also leveraged its iPhone's large user base to provide its own internet services.
599/1121 1403.39-1405.73 hp apple music apple t v plus apple pay,09-06 21:23:15-09-06 21:23:18Apple Music, Apple TV Plus, Apple Pay
600/1121 1406.03-1406.45 aaa apple news,09-06 21:23:16-09-06 21:23:17Apple News,
601/1121 1406.93-1408.07 n icloud 存储空间。09-06 21:23:17-09-06 21:23:18iCloud storage space.
602/1121 1408.31-1411.56 n 但这些服务的收入加起来也没有一个大客户给的多。09-06 21:23:17-09-06 21:23:23However, the combined revenue from these services is not as much as that of a single large customer.
603/1121 1411.979-1412.88 aaa 在二零二零年，09-06 21:23:18-09-06 21:23:19In 2020,
604/1121 1413.12-1415.1 n 美国司法部把谷歌告上法庭，09-06 21:23:19-09-06 21:23:23The U.S. Department of Justice has sued Google,
605/1121 1415.52-1417.62 hp 指控他靠垄断搜索市场牟利。09-06 21:23:19-09-06 21:23:24Accuse him of profiting from monopolizing the search market.
606/1121 1418.04-1419.84 aaa 庭审中的一个细节被意外曝光，09-06 21:23:20-09-06 21:23:23A detail in the trial was accidentally revealed.
607/1121 1420.26-1421.58 de 谷歌每年要付给苹果，09-06 21:23:23-09-06 21:23:47Google pays Apple every year,
608/1121 1421.82-1422.9 n 接近两百亿美元，09-06 21:23:24-09-06 21:23:25Approaching two hundred billion dollars,
609/1121 1423.14-1425.96 aaa 只为了让 google 成为 iphone 上的默认搜索引擎。09-06 21:23:25-09-06 21:23:27Just to make Google the default search engine on iPhone.
610/1121 1426.26-1427.94 n 我当时听到这个消息都震惊了，09-06 21:23:25-09-06 21:23:27I was shocked when I heard this news.
611/1121 1428.24-1430.46 xss 以谷歌在搜索引擎市场的同事地位，09-06 21:23:26-09-06 21:24:05With Google's position as a major player in the search engine market,
612/1121 1430.7-1432.92 hp 真的有必要花这么多钱买这个位置吗？09-06 21:23:27-09-06 21:23:32Is it really necessary to spend so much money on this location?
613/1121 1433.16-1433.94 n 但你仔细一想，09-06 21:23:27-09-06 21:23:29But if you think carefully,
614/1121 1434.24-1437.24 n 大多数用户都不会调整手机的默认搜索引擎。09-06 21:23:28-09-06 21:23:32Most users do not adjust their phone's default search engine.
615/1121 1437.6-1441.97 aaa 假如苹果决定把这个位置换成意应或者自研的搜索引擎，09-06 21:23:29-09-06 21:23:32If Apple decides to replace this position with a search engine from Yandex or develop its own,
616/1121 1442.33-1444.3 n 谷歌的损失会远超这个数字，09-06 21:23:30-09-06 21:23:32Google's losses will far exceed this number.
617/1121 1444.66-1447.72 hp 足以见得苹果在移动互联网生态中的强势地位。09-06 21:23:32-09-06 21:23:37This is enough to prove Apple's strong position in the mobile internet ecosystem.
618/1121 1447.96-1450.54 n 而这些收入再加上 app store 里的应用广告，09-06 21:23:33-09-06 21:23:36And these revenues, plus advertising from the app store,
619/1121 1451.01-1455.57 n 就是这个你搜索高德会给你推送滴滴搜索千问会给你推送豆包的广告，09-06 21:23:34-09-06 21:23:37Just like the ads you see when searching on Gaode or Qidian,
620/1121 1455.81-1457.76 aaa 共同组成了苹果的服务收入。09-06 21:23:34-09-06 21:23:36Together, they formed Apple's service revenue.
621/1121 1458.0-1463.71 aaa 这一收入从二零一一年的九十三亿美元一路增长到了二零二零年的五百三十八亿美元，09-06 21:23:37-09-06 21:23:43This revenue increased from $9.3 billion in 2011 to $53.8 billion in 2020,
622/1121 1464.11-1465.73 n 贡献了三百五十五亿的毛利，09-06 21:23:37-09-06 21:23:40Contributed 35.5 billion in gross revenue,
623/1121 1465.97-1468.55 hp 苹果那年的净利也就是五百七十四亿美元。09-06 21:23:38-09-06 21:23:43Apple's net profit that year was 574 billion US dollars.
624/1121 1468.97-1469.15 n 当然，09-06 21:23:39-09-06 21:23:40Of course,
625/1121 1469.51-1472.09 de 苹果之所以能有这样收税一样的商业模式，09-06 21:23:40-09-06 21:24:30The reason why Apple can have such a tax-like business model is,
626/1121 1472.27-1474.25 n 还是得依靠 iphone 强势的销量。09-06 21:23:40-09-06 21:23:43Still relies on iPhone's strong sales.
627/1121 1474.67-1478.69 aaa 二零二零年十月发布的 iphone 十二搭载李前 pro 版才油的欧莱的屏幕，09-06 21:23:44-09-06 21:23:48The iPhone 12, released in October 2020, features a Super Retina XDR display from LG Display.
628/1121 1479.09-1481.33 hp 外观上也做了一次久违的大改自。09-06 21:23:44-09-06 21:23:48A significant redesign has also been made to the exterior.
629/1121 1481.39-1482.53 n iphone 六以来的圆润边框，09-06 21:23:45-09-06 21:23:47The rounded edges of the iPhone since 6,
630/1121 1482.83-1484.45 n 换回了四十代的直角中框，09-06 21:23:46-09-06 21:23:48Returned the 40th-generation right angle frame,
631/1121 1484.85-1485.75 de 配合正面的全面屏，09-06 21:23:48-09-06 21:24:21In conjunction with the positive and comprehensive screen,
632/1121 1486.22-1487.44 n 看起来干净密度。09-06 21:23:48-09-06 21:23:49Looks clean and dense.
633/1121 1487.72-1488.26 hp 更重要的是，09-06 21:23:49-09-06 21:23:51More importantly,
634/1121 1488.63-1491.21 aaa iphone 十二支持了五 g 通信协议的换代，09-06 21:23:50-09-06 21:23:52iPhone 12 supports the fifth generation communication protocol.
635/1121 1491.39-1493.13 n 是手机最清晰的升级信号。09-06 21:23:50-09-06 21:23:52The clearest upgrade signal for mobile phones.
636/1121 1493.49-1495.47 n 消费者积压多年的换机需求，09-06 21:23:51-09-06 21:23:53Consumer backlog of years' worth of replacement needs,
637/1121 1495.65-1498.96 n 在这带集中释放了 iphone 十二开售后的第一个季度，09-06 21:28:53-09-06 21:28:57This batch released iPhone 12 in the first quarter after its launch.
638/1121 1499.2-1501.69 hp 苹果 iphone 营收同比增长超过百分之十七，09-06 21:23:52-09-06 21:23:56Apple's iPhone revenue increased by more than 17%,
639/1121 1502.11-1503.67 aaa 达到近六百五十六亿美元，09-06 21:23:53-09-06 21:23:55Reaching nearly six hundred and fifty-six billion dollars,
640/1121 1504.02-1507.98 n 带动公司当季总营收创下一千一百一十四亿美元的历史记录。09-06 21:23:54-09-06 21:23:59Drive the company's total revenue for the quarter to a record high of $1.114 trillion.
641/1121 1508.34-1512.04 n m 一重新定义了 mac 十二重新点上了 iphone 服务业务，09-06 21:23:54-09-06 21:23:57m has redefined the Mac and iPhone service business.
642/1121 1512.22-1514.44 aaa 成长成了仅次于 iphone 的庞然大物。09-06 21:23:56-09-06 21:23:58Growth has become a behemoth, second only to iPhone.
643/1121 1514.74-1516.22 hp 三条产品线同时爆发，09-06 21:23:57-09-06 21:24:00Three product lines simultaneously exploded,
644/1121 1516.58-1520.42 n 苹果的市值从一八年的一万亿涨到了二年的三万亿美元，09-06 21:23:58-09-06 21:24:04Apple's market capitalization has risen from $1 trillion in 2018 to $3 trillion in 2020.
645/1121 1520.66-1523.18 aaa 已经如此庞大的公司四年翻了三倍，09-06 21:23:59-09-06 21:24:03The company has grown from a small startup to a large enterprise in just four years,
646/1121 1523.66-1525.66 n 复克的时代达到了一个新的巅峰。09-06 21:24:00-09-06 21:24:03The era of Recker reached a new peak.
647/1121 1526.11-1527.28 hp 而市值只是表象，09-06 21:24:01-09-06 21:24:04But market capitalization is just a superficial indicator.
648/1121 1527.92-1531.87 bg 最了不起的一点是通过自研芯片和服务业务的成功库客，09-06 21:24:03-09-06 21:25:19The most remarkable thing is that the company, which has successfully developed its own chips and provided services, is called Ku.
649/1121 1531.93-1534.15 aaa 构建起了一个更为坚固的护城河。09-06 21:24:04-09-06 21:24:05Built a more solid moat.
650/1121 1534.71-1535.79 n 当乔布斯离世的时候，09-06 21:24:05-09-06 21:24:06When Jobs passed away,
651/1121 1536.15-1538.97 n 苹果的护城河其实比很多人想象的要脆弱。09-06 21:24:05-09-06 21:24:08Apple's moat is actually more fragile than most people think.
652/1121 1539.21-1540.89 hp 乔布斯和他的团队是天才，09-06 21:24:06-09-06 21:24:09Steve Jobs and his team were geniuses.
653/1121 1541.19-1542.75 aaa 他们把市场上已经有的元器件，09-06 21:24:06-09-06 21:24:08They used existing components from the market,
654/1121 1543.0-1544.86 xss 用别人没有的眼光重新排列，09-06 21:24:07-09-06 21:24:41Re-arrange with a different perspective.
655/1121 1545.24-1547.219 n 创造出一个又一个新的产品类别，09-06 21:24:08-09-06 21:24:10Create a new product category,
656/1121 1547.65-1549.24 n 但这种领先是很脆弱的，09-06 21:24:09-09-06 21:24:10However, this lead is fragile.
657/1121 1549.55-1552.13 aaa 因为你能买到的零部件竞争对手也能买到。09-06 21:24:09-09-06 21:24:12Because the parts you can buy are also available to your competitors.
658/1121 1552.37-1554.89 hp 他依靠苹果的团队永远比对手快半步，09-06 21:24:10-09-06 21:24:15He relied on Apple's team to always be half a step ahead of the competition.
659/1121 1555.19-1557.41 n 永远比对手设计出体验更好的产品。09-06 21:24:11-09-06 21:24:15Always design a product that is better than your competitor's.
660/1121 1557.76-1559.7 n 问题是这件事能持续多久？09-06 21:24:11-09-06 21:24:15The question is how long this can last.
661/1121 1560.08-1561.1 aaa 从二零一三年的 mac pro,09-06 21:24:12-09-06 21:24:15From the 2013 Mac Pro,
662/1121 1561.4-1562.36 n 二零一五年的 mac book,09-06 21:24:16-09-06 21:24:19MacBook from 2015,
663/1121 1562.75-1565.54 n 还有一六年 macbook pro 的翻车都体现了一点，09-06 21:24:16-09-06 21:24:19The 16-inch MacBook Pro also shows some of the problems,
664/1121 1565.84-1568.42 aaa 在设计上建立的护城河是很弱的。09-06 21:24:17-09-06 21:24:19The moat built in the design is very weak.
665/1121 1568.85-1572.21 hp 自研芯片让苹果拥有了一张竞争对手买不到的底牌，09-06 21:24:18-09-06 21:24:24Developing its own chips gives Apple a competitive advantage that competitors cannot obtain.
666/1121 1572.51-1574.97 n 而服务业务让你的照片都在 icloud 里，09-06 21:24:20-09-06 21:24:23And the service allows you to keep all your photos in iCloud,
667/1121 1575.32-1577.12 aaa 你订阅的 app 只能在 i o s 上跑，09-06 21:24:20-09-06 21:24:23The app you subscribed to can only run on iOS.
668/1121 1577.48-1579.76 n 你充值过的游戏账号只能在 i s 上玩，09-06 21:24:21-09-06 21:24:24Your game accounts that you have recharged can only be used on i s.
669/1121 1580.28-1582.14 de 换别的品牌的成本变得越来越高，09-06 21:24:22-09-06 21:25:02The cost of switching to other brands is becoming increasingly high.
670/1121 1582.62-1585.07 aaa 硬件让你进来生态让你出不去，09-06 21:24:24-09-06 21:24:25Hardware in, ecosystem out.
671/1121 1585.51-1587.53 n 苹果的护城河变得深不见底。09-06 21:24:25-09-06 21:24:27Apple's moat has become deeper and more impenetrable.
672/1121 1588.1-1589.42 hp 如果故事就在这里结束，09-06 21:24:25-09-06 21:24:28If the story ends here,
673/1121 1589.72-1592.42 n 那库克的西游生涯可以说称得上完美，09-06 21:24:26-09-06 21:24:29Kirk's journey in Star Trek is often considered perfect.
674/1121 1592.78-1594.58 aaa 但科技世界总是充满了意外。09-06 21:24:27-09-06 21:24:28But the world of technology is always full of surprises.
675/1121 1595.06-1597.22 n 正当苹果的事实走上了三万亿巅峰时，09-06 21:24:28-09-06 21:24:31As Apple's market capitalization soared to over $3 trillion,
676/1121 1597.73-1598.63 hp 在互联网的角落，09-06 21:24:28-09-06 21:24:31In the corner of the internet,
677/1121 1599.09-1600.95 aaa 一个神奇对话框上线了。09-06 21:24:29-09-06 21:24:31A magical dialog box has gone live.
678/1121 1602.74-1608.95 n my hope is we can make a tool of a new kind of an interactive community mion news.09-06 21:24:30-09-06 21:24:35My hope is that we can create a new kind of interactive community platform, Mion News.
679/1121 1610.04-1610.1 de 嗯，09-06 21:24:31-09-06 21:24:39Well,
680/1121 1610.16-1613.49 aaa 可 vidia is making 100 billion investment in open aid.09-06 21:24:32-09-06 21:24:35Can Vidia invest 100 billion in open aid?
681/1121 1613.79-1619.96 n introducing apple andtel smarter ai driven series didn't converge in a way quality wise that we needed to.09-06 21:24:32-09-06 21:24:38Apple and Tel's smarter AI-driven series didn't converge in a way that met our quality requirements.
682/1121 1621.37-1623.41 hp 其是在库克结班后的第一场发布会上，09-06 21:24:33-09-06 21:24:38It was the first press conference after Cook's departure,
683/1121 1623.59-1625.69 aaa 就发布了苹果的智能助手 siri.09-06 21:24:36-09-06 21:24:38Apple has released its smart assistant, Siri.
684/1121 1625.98-1627.12 n 但是十一年过去了，09-06 21:24:36-09-06 21:24:38However, eleven years have passed.
685/1121 1627.48-1631.37 n siri 的体验一直不咋技 s give me a lip ride to lax.09-06 21:24:39-09-06 21:24:43Siri's experience is not very good. Give me a ride to LAX.
686/1121 1631.75-1635.27 aaa 我哪给他卖给用户的预期，09-06 21:24:40-09-06 21:24:41What did I promise him?
687/1121 1635.45-1637.43 n 是一个像贾维斯一样无所不知，09-06 21:24:40-09-06 21:24:43A like Jarvis, all-knowing.
688/1121 1637.61-1639.35 de 还有一点幽默风趣的智能助手。09-06 21:24:41-09-06 21:25:21There's also a humorous and witty AI assistant.
689/1121 1639.59-1642.15 xss 但我们得到的是这个 siri 翻译，09-06 21:24:42-09-06 21:25:16But what we got was this Siri translation.
690/1121 1642.27-1643.35 aaa 这封邮件到英文。09-06 21:24:42-09-06 21:24:43This email is in English.
691/1121 1643.8-1644.83 hp this email 不是。09-06 21:24:43-09-06 21:24:45This email is not.
692/1121 1645.28-1647.2 n 为什么 siri 不能像贾维斯一样智能呢？09-06 21:24:44-09-06 21:24:47Why can't Siri be as smart as Jarvis?
693/1121 1647.38-1650.08 n 因为他的工作方式就像一个超级厚的字典，09-06 21:24:44-09-06 21:24:47Because his working style is like a super thick dictionary,
694/1121 1650.43-1651.63 aaa 工程师提前编程好了，09-06 21:24:45-09-06 21:24:46The engineer has already programmed it.
695/1121 1651.75-1654.03 hp 成年上万条用户可能会问 cri的问题，09-06 21:24:46-09-06 21:24:49Thousands of adult users may ask questions about cri,
696/1121 1654.33-1655.17 aaa 以及这些情况下，09-06 21:29:49-09-06 21:29:50And in these cases,
697/1121 1655.41-1656.98 aaa cri的回答用户说，09-06 21:24:47-09-06 21:24:49CRI responded to the user's question,
698/1121 1657.22-1659.2 n 帮我定明天早上九点的闹钟，09-06 21:24:48-09-06 21:24:52Set an alarm for 9:00 AM tomorrow morning.
699/1121 1659.56-1662.2 n siri 就识别出时间调用设定闹钟的接口。09-06 21:24:49-09-06 21:24:52Siri can identify the time when a call is scheduled.
700/1121 1662.44-1664.36 aaa 但这套系统有一个致命的上限，09-06 21:24:50-09-06 21:24:52However, this system has a fatal limit.
701/1121 1664.6-1666.82 hp 他只能回答工程师预设好的问题。09-06 21:24:50-09-06 21:24:55He can only answer the questions that engineers have pre-programmed.
702/1121 1667.33-1670.63 aaa 如果你说我明天早上九点需要到机场得几点起床，09-06 21:24:53-09-06 21:24:56If you say I need to wake up at 7:00 AM tomorrow morning,
703/1121 1670.99-1672.31 n 他就不知道该说啥了。09-06 21:24:54-09-06 21:24:56He didn't know what to say.
704/1121 1672.55-1674.95 n 因为工程师没有提前写过这个规则。09-06 21:24:54-09-06 21:24:57Because the engineer hadn't written this rule in advance.
705/1121 1675.36-1676.86 hp siri 并不是人工智能，09-06 21:24:55-09-06 21:24:58Siri is not artificial intelligence.
706/1121 1677.1-1679.5 n 而是有多少人工才有多少智能。09-06 21:24:57-09-06 21:24:58The more people, the more intelligent.
707/1121 1679.68-1681.12 aaa 而 chat g b t 不一样，09-06 21:24:57-09-06 21:24:58And ChatGPT is different,
708/1121 1681.3-1683.46 n 它真的就跟电影里的智能助手一样，09-06 21:24:58-09-06 21:25:02It's really like an intelligent assistant in a movie,
709/1121 1683.64-1684.78 hp 什么问题都能回答，09-06 21:24:59-09-06 21:25:02Any question can be answered.
710/1121 1685.18-1686.71 n 而且答的还真挺像回事儿。09-06 21:24:59-09-06 21:25:02And the answer is actually quite accurate.
711/1121 1686.97-1689.91 aaa 这是因为 chat g p t 的底层原理就和 siri 不一样，09-06 21:25:00-09-06 21:25:03This is because the underlying principle of ChatGPT is different from that of Siri.
712/1121 1690.15-1692.13 n 它是一个超大型的神经网络。09-06 21:25:03-09-06 21:25:04It is a super large neural network.
713/1121 1692.49-1694.86 de 这个神经网络阅读过整个互联网。09-06 21:25:03-09-06 21:25:43This neural network has read the entire internet.
714/1121 1695.18-1695.81 hp 在这个过程中，09-06 21:25:04-09-06 21:25:06During this process,
715/1121 1695.99-1697.37 n 他学习了语言的规律，09-06 21:25:04-09-06 21:25:06He learned the rules of language.
716/1121 1697.67-1698.87 aaa 存储了大量的知识，09-06 21:25:05-09-06 21:25:06Contains a large amount of knowledge,
717/1121 1699.17-1700.73 n 是真正的人工智能。09-06 21:25:06-09-06 21:25:08It is truly artificial intelligence.
718/1121 1701.45-1703.49 n g p t 的爆发速度是史无前例的，09-06 21:25:06-09-06 21:25:08The explosive growth of GPT is unprecedented.
719/1121 1703.73-1705.35 hp 两个月后月活突破一亿，09-06 21:25:07-09-06 21:25:12Two months after, the monthly active users exceeded 10 million.
720/1121 1705.83-1708.35 aaa 是有史以来增长最快的互联网产品。09-06 21:25:08-09-06 21:25:09The fastest-growing internet product in history.
721/1121 1708.79-1711.13 n 整个科技行业都被这一声惊雷震醒了，09-06 21:25:09-09-06 21:25:12The entire tech industry was jolted awake by this thunderclap.
722/1121 1711.72-1713.1 n 谷歌拉响了红色警报，09-06 21:25:09-09-06 21:25:12Google has issued a red alert.
723/1121 1713.28-1715.62 aaa 已经退休的联合创始人亲自回来救火。09-06 21:25:10-09-06 21:25:13The co-founder, who had retired, came back to help.
724/1121 1716.1-1717.96 n 微软因为对 open a i 的成功投资，09-06 21:25:13-09-06 21:25:15Microsoft's success in investing in open a i,
725/1121 1718.26-1719.22 n 股价一路走高，09-06 21:25:13-09-06 21:25:15Stock prices are soaring,
726/1121 1719.52-1721.8 hp g p u 突然成了全世界最抢手的商品，09-06 21:25:14-09-06 21:25:18g p u suddenly became the most sought-after product in the world.
727/1121 1722.22-1724.74 n 英伟达一跃成为全球市值最高的公司，09-06 21:30:16-09-06 21:30:19Nvidia has soared to become the world's most valuable company.
728/1121 1725.2-1727.54 aaa 而此时的苹果一直在保持沉默。09-06 21:25:15-09-06 21:25:17And at this time, Apple remained silent.
729/1121 1727.94-1728.72 n 整个二零二三年，09-06 21:25:16-09-06 21:25:18Throughout the year 2023,
730/1121 1729.04-1731.26 n 苹果在大圆模型方向没有任何动作。09-06 21:25:17-09-06 21:25:20Apple has not taken any action in the direction of Big Circle Model.
731/1121 1731.78-1732.44 xss 二零二四年初，09-06 21:25:17-09-06 21:25:43Early 2024,
732/1121 1732.74-1734.24 aaa 苹果股价跌少百分之十。09-06 21:25:18-09-06 21:25:20Apple's stock price fell by 10%.
733/1121 1734.6-1737.66 n 大家都在问苹果在 a i 上的计划到底是什么？09-06 21:25:19-09-06 21:25:22Everyone is wondering what Apple's plans are for the A1 chip.
734/1121 1738.03-1738.21 hp 终于，09-06 21:25:20-09-06 21:25:21Finally,
735/1121 1738.39-1740.43 bg 在二零二四年六月的 w w d c 上，09-06 21:25:20-09-06 21:26:09At the WWD in June 2024,
736/1121 1740.78-1742.699 aaa 库克走上台发布了 apple intelligence,09-06 21:25:21-09-06 21:25:23Cook took the stage and announced Apple Intelligence.
737/1121 1743.58-1746.07 n 其中最重磅的功能当属私人化。09-06 21:25:22-09-06 21:25:23The most important feature is personalization.
738/1121 1746.19-1747.29 hp siri 宣传片中，09-06 21:25:22-09-06 21:25:25In the Siri promotional video,
739/1121 1747.35-1748.49 de 一位高管对 siri 说，09-06 21:25:23-09-06 21:25:50A senior executive said to Siri,
740/1121 1748.729-1752.51 n 我妈妈的航班几点到 siri 自动读取了他邮箱里的航班信息，09-06 21:25:24-09-06 21:25:29What time does my mom's flight arrive? Siri, please read the flight information from her email.
741/1121 1752.94-1753.96 aaa 给出了到达时间。09-06 21:25:24-09-06 21:25:25Provided the arrival time.
742/1121 1754.54-1755.92 n siri 终于变聪明了。09-06 21:25:25-09-06 21:25:27Siri has finally become smart.
743/1121 1756.32-1757.28 hp w w d c 后，09-06 21:25:26-09-06 21:25:29After w w d c,
744/1121 1757.46-1758.66 aaa 苹果股价一路走高，09-06 21:25:26-09-06 21:25:29Apple's stock price has been steadily rising,
745/1121 1759.02-1761.48 n 二零二四年十二月一度触及历史高点。09-06 21:25:29-09-06 21:25:32December 1, 2024 reached a historic high.
746/1121 1761.76-1763.53 n 但很快反转就来了，09-06 21:25:30-09-06 21:25:32But the reversal came quickly,
747/1121 1763.94-1766.88 aaa apple intelligence 的第一批功能在年底陆续上线。09-06 21:25:31-09-06 21:25:33The first batch of Apple Intelligence features will be launched in stages throughout the year.
748/1121 1767.12-1769.64 hp 但大家最期待的更智能的 siri 没上线。09-06 21:25:31-09-06 21:25:35However, the more intelligent Siri has not been launched.
749/1121 1770.0-1771.44 n 直到第二年三月七日，09-06 21:25:33-09-06 21:25:35Until March 7th of the following year,
750/1121 1771.86-1773.24 n 苹果发布声明称，09-06 21:25:33-09-06 21:25:36Apple announced that it will release a new product.
751/1121 1773.54-1776.42 aaa 实现这些功能所需的时间比我们预期的更长，09-06 21:25:34-09-06 21:25:36It took longer than we expected to implement these features.
752/1121 1776.84-1778.31 hp 股价迎声下跌百分之五。09-06 21:25:36-09-06 21:25:39Stock prices fell by five percent.
753/1121 1778.61-1779.21 n 更尴尬的是，09-06 21:25:36-09-06 21:25:37More awkwardly,
754/1121 1779.51-1781.01 n 根据 the information 的一篇报道，09-06 21:25:37-09-06 21:25:38According to an article in the information,
755/1121 1781.38-1783.54 aaa 在去年 w w d c 发布这些功能时，09-06 21:25:38-09-06 21:25:40When w w d c released these features last year,
756/1121 1784.12-1787.57 n 很多 siri 团队的成员从未见过这些功能的工作版本。09-06 21:25:38-09-06 21:25:43Many members of the Siri team have never seen a working version of these features.
757/1121 1788.02-1791.98 n 唯一在测试设备上实际可用的新功能是当用户唤醒 siri 时，09-06 21:25:39-09-06 21:25:43The only new feature that is actually available on test devices is when the user wakes Siri,
758/1121 1792.22-1794.56 hp iphone 屏幕边缘出现了彩色动态光带。09-06 21:25:40-09-06 21:25:44The edge of the iPhone screen has a colorful, dynamic light strip.
759/1121 1794.86-1795.88 aaa 在发布声明的同时，09-06 21:25:41-09-06 21:25:43At the same time as releasing a statement,
760/1121 1796.24-1799.36 aaa 苹果还下架了宣传 iphone 十六上 a i 功能的电视广告。09-06 21:25:43-09-06 21:25:46Apple has also removed the television advertisement promoting iPhone 16 and A i features.
761/1121 1799.72-1801.52 de 广告里的主角忘记了朋友的名字。09-06 21:25:44-09-06 21:26:17The protagonist in the advertisement forgot his friend's name.
762/1121 1802.03-1803.23 n siri 通过查找日程，09-06 21:25:45-09-06 21:25:46Siri by finding schedules,
763/1121 1803.47-1804.97 xss 告诉了他在 a i 时代。09-06 21:25:45-09-06 21:26:15Told him about the ai era.
764/1121 1805.36-1810.8 n 苹果破相呢在发布会上展示了在广告里宣传了完全没有做好的产品。09-06 21:25:46-09-06 21:25:49Apple unveiled a product that was not as advertised at the launch event.
765/1121 1811.1-1813.8 hp 一直到库克宣布卸任 c e o 私人化，09-06 21:25:47-09-06 21:25:50Until Cook announced his resignation as CEO,
766/1121 1813.98-1815.18 n siri 也没有上线。09-06 21:25:47-09-06 21:25:49Siri is not available.
767/1121 1815.65-1819.25 n 苹果智能阶段性的失利体现了库克 c e o 生涯的一个短板。09-06 21:25:50-09-06 21:25:55Apple's periodic failures in the smart device market reflect a weakness in Tim Cook, CEO.
768/1121 1819.49-1821.65 aaa 他能把已经成功的产品运营到极致，09-06 21:25:51-09-06 21:25:53He can bring existing successful products to their peak performance.
769/1121 1822.1-1824.2 n 但并不擅长对未知品类的开拓。09-06 21:25:51-09-06 21:25:55However, it is not good at exploring new categories.
770/1121 1824.74-1824.98 hp 体现。09-06 21:25:52-09-06 21:25:55Demonstrate.
771/1121 1825.04-1826.3 de 这一点的最好案例是，09-06 21:25:53-09-06 21:26:15The best example of this is,
772/1121 1826.72-1830.76 aaa 苹果汽车在二零一四年就在苹果发布 apple watch 的同一年，09-06 21:25:53-09-06 21:25:57Apple Car was launched in the same year as Apple Watch, which was released by Apple in 2014.
773/1121 1831.06-1832.92 hp 库克闭准启动了一个秘密项目。09-06 21:25:56-09-06 21:25:59Apple has launched a secret project.
774/1121 1833.45-1836.31 n 他这个 titan 造车背后的逻辑并不复杂，09-06 21:25:56-09-06 21:26:00The logic behind his "titan" car manufacturing is not complicated.
775/1121 1836.82-1839.16 n 汽车市场的规模远超消费电子，09-06 21:25:57-09-06 21:26:00The size of the automotive market is far greater than that of consumer electronics.
776/1121 1839.34-1841.86 aaa 而当时正处于新能源汽车兴起的时间，09-06 21:25:58-09-06 21:26:00And at that time, the new energy vehicle industry was booming.
777/1121 1842.29-1843.61 hp 还没有一家公司想明白，09-06 21:25:59-09-06 21:26:02No company has figured out yet,
778/1121 1843.79-1845.65 n 一辆智能汽车应该是什么样的。09-06 21:26:00-09-06 21:26:02What should a smart car be like?
779/1121 1845.89-1847.92 aaa 高管们觉得这又是一个苹果，09-06 21:26:01-09-06 21:26:03The executives thought it was another apple.
780/1121 1848.1-1849.0 n 很晚才进入市场，09-06 21:26:02-09-06 21:26:03Entered the market late,
781/1121 1849.34-1851.41 hp 却最终横扫整个市场的案例。09-06 21:26:03-09-06 21:26:07However, there are cases where they ultimately sweep the entire market.
782/1121 1851.65-1852.89 n 但想要横扫你，09-06 21:26:03-09-06 21:26:05But to sweep you away,
783/1121 1852.95-1854.83 aaa 得做出体验明显更好的产品。09-06 21:26:04-09-06 21:26:06Make products that offer a noticeably better user experience.
784/1121 1855.39-1858.51 n 那什么汽车会比传统汽车的体验明显更好呢？09-06 21:26:05-09-06 21:26:07Which car will offer a significantly better experience than traditional cars?
785/1121 1859.08-1859.74 n 电动汽车吗？09-06 21:26:06-09-06 21:26:07Electric vehicles?
786/1121 1860.2-1860.5 aaa 还不够。09-06 21:26:07-09-06 21:26:07Not enough.
787/1121 1861.17-1862.07 n 其实你稍微想一下，09-06 21:26:07-09-06 21:26:09Actually, if you think about it a little bit...
788/1121 1862.13-1865.84 hp 这个问题就会意识到体验比传统汽车明显更好的车。09-06 21:26:08-09-06 21:26:14This will make people realize that the experience of driving is much better than traditional cars.
789/1121 1865.96-1869.94 aaa 只有一种能全自动驾驶的智能汽车项目高峰期，09-06 21:26:09-09-06 21:26:11There is only one smart car project that can be fully autonomous,
790/1121 1870.36-1872.58 n 苹果为此投入了将近两千名员工，09-06 21:26:09-09-06 21:26:14Apple has invested nearly 2,000 employees in this.
791/1121 1872.88-1874.38 n 每年烧掉近十亿美元。09-06 21:26:10-09-06 21:26:14Burned about $10 billion each year.
792/1121 1874.76-1876.62 bg 按苹果当时研发的总预算来算，09-06 21:26:11-09-06 21:26:57Based on Apple's total R&D budget at the time,
793/1121 1876.92-1879.42 aaa 差不多是五分之一主导汽车业务的。09-06 21:26:12-09-06 21:26:14It accounts for about one-fifth of the automotive business.
794/1121 1879.48-1880.92 n 史蒂夫扎德斯基是想，09-06 21:26:15-09-06 21:26:17Steve Zaleski is thinking,
795/1121 1881.04-1883.02 hp 苹果先做出有限的自动驾驶功能，09-06 21:26:16-09-06 21:26:19Apple initially developed limited autonomous driving features,
796/1121 1883.2-1884.52 aaa 再逐步迭代提升，09-06 21:26:16-09-06 21:26:17Gradually improve iteratively,
797/1121 1885.0-1887.4 de 领导层则坚持要到最高的自动驾驶级别。09-06 21:26:17-09-06 21:27:05The leadership insisted on reaching the highest level of autonomous driving.
798/1121 1887.9-1889.22 xss l 五到二零一六年，09-06 21:26:17-09-06 21:27:00From 2016 to 2020,
799/1121 1889.59-1890.91 n 汽车项目进展甚微，09-06 21:26:18-09-06 21:26:21The progress of the automotive project is very slow.
800/1121 1891.37-1894.91 n 新的负责人曼斯菲尔德决定把重心移到自动驾驶系统上，09-06 21:26:19-09-06 21:26:23The new manager, Mansfield, decided to focus on the autonomous driving system.
801/1121 1895.15-1896.41 aaa 而不是坐整辆车。09-06 21:26:20-09-06 21:26:21Instead of sitting in the whole car.
802/1121 1896.8-1897.31 hp 他的论点是，09-06 21:26:20-09-06 21:26:23His argument is that...
803/1121 1897.69-1899.01 de 即使苹果最终不造车，09-06 21:26:21-09-06 21:27:05Even if Apple doesn't eventually build a car,
804/1121 1899.42-1902.36 n 自动驾驶软件也能在其他领域为苹果带来价值。09-06 21:26:22-09-06 21:26:24Automated driving software can also bring value to Apple in other fields.
805/1121 1902.79-1904.11 aaa 但是软件没有开发结束时，09-06 21:26:22-09-06 21:26:24However, the software is not finished yet.
806/1121 1904.53-1905.07 hp 他退休了。09-06 21:26:23-09-06 21:26:25He is retired.
807/1121 1905.41-1907.75 n 在接班的特斯拉前高管菲尔德的主导下，09-06 21:26:24-09-06 21:26:27Under the leadership of Feld, a former Tesla executive who is taking over,
808/1121 1908.18-1910.34 n 苹果又回到了造一辆整车的方向，09-06 21:31:26-09-06 21:31:29Apple is back on the path of building a car.
809/1121 1910.78-1912.1 aaa 目标依然是全自动驾驶。09-06 21:26:25-09-06 21:26:27The goal remains to achieve full autonomous driving.
810/1121 1912.53-1912.86 n 这期间，09-06 21:26:26-09-06 21:26:27During this period,
811/1121 1913.04-1914.42 hp 苹果做了很多辆圆型车，09-06 21:26:27-09-06 21:26:31Apple has made many round cars.
812/1121 1914.95-1916.39 n 最有名的一款叫面包条，09-06 21:26:28-09-06 21:26:31The most famous one is called "Breadsticks".
813/1121 1916.81-1918.43 aaa 一辆白色的圆角小面包，09-06 21:26:28-09-06 21:26:31A white, round-cornered small van.
814/1121 1918.73-1920.77 n 仿花花公子搭众面包车的复古造型，09-06 21:26:29-09-06 21:26:31Recreate the classic "Playboy" magazine car look,
815/1121 1921.19-1921.67 hp 滑动车门、09-06 21:26:32-09-06 21:26:34Sliding door,
816/1121 1922.15-1924.64 n 全景玻璃车顶内部没有方向盘，09-06 21:26:32-09-06 21:26:35The interior of the panoramic glass roof is without a steering wheel.
817/1121 1925.0-1925.48 aaa 没有踏板，09-06 21:26:33-09-06 21:26:34Without pedals,
818/1121 1925.91-1929.19 n 有豪华商务舱座椅可以变成躺椅备用。09-06 21:26:34-09-06 21:26:37There are luxury business class seats that can be converted into reclining chairs for backup.
819/1121 1929.31-1930.57 aaa 操控是一个 xbox 手柄，09-06 21:26:34-09-06 21:26:36Control is a game for the Xbox controller,
820/1121 1930.98-1932.42 hp 万一遇到这处理不了的路况，09-06 21:26:35-09-06 21:26:39In case of encountering road conditions that cannot be handled,
821/1121 1932.72-1933.74 n 乘客可以打电话，09-06 21:26:36-09-06 21:26:37Passengers can make phone calls,
822/1121 1934.1-1936.32 aaa 屏幕指挥中心让人远程驾驶。09-06 21:26:37-09-06 21:26:38Remote control center allows people to remotely operate.
823/1121 1936.82-1937.33 n 但问题是，09-06 21:26:38-09-06 21:26:39But the problem is,
824/1121 1937.69-1939.79 n 全自动驾驶的技术难度太高了，09-06 21:26:39-09-06 21:26:40The technical difficulty of fully autonomous driving is too high.
825/1121 1940.23-1941.01 aaa 苹果做不出来。09-06 21:26:39-09-06 21:26:40I can't make apples.
826/1121 1941.73-1942.63 hp 二零二一年九月，09-06 21:26:40-09-06 21:26:43September 2021,
827/1121 1942.93-1947.73 n 费尔德离开 apple watch 负责人 kevin lynch 接手项目进行了最后一次转向，09-06 21:26:41-09-06 21:26:47Feld departed from his role as the head of Apple Watch, and Kevin Lynch took over the project for a final shift.
828/1121 1948.13-1950.95 aaa 将自动驾驶等级从 l 五降至 l 二，09-06 21:26:41-09-06 21:26:44Reduce the level of autonomous driving from Level 5 to Level 2.
829/1121 1951.36-1956.4 n 也就是特斯拉 autopilot 当时的水平新设计加入了全新的汽车操控方式、09-06 21:26:42-09-06 21:26:48That is, the current level of Tesla's autopilot has a new design that incorporates a completely new way to control vehicles.
830/1121 1956.9-1957.98 hp 方向盘和踏板。09-06 21:26:43-09-06 21:26:46Steering wheel and pedals.
831/1121 1958.42-1958.72 aaa 此时，09-06 21:26:45-09-06 21:26:46At this time,
832/1121 1958.96-1961.24 aaa 距离苹果汽车立项已经过了快十年，09-06 21:26:47-09-06 21:26:50It has been almost ten years since the establishment of Apple's car project.
833/1121 1961.78-1964.18 hp 市场上已经有了很多 l 二级别的电动车。09-06 21:26:47-09-06 21:26:51There are already many second-level electric vehicles on the market.
834/1121 1964.7-1967.07 n 苹果意识到自己的产品没有差异化。09-06 21:26:48-09-06 21:26:50Apple realized that its products lacked differentiation.
835/1121 1967.37-1968.39 n 在二零二四年二月，09-06 21:26:49-09-06 21:26:51In February 2024,
836/1121 1968.69-1970.55 aaa 库克决定关停汽车的研发，09-06 21:26:51-09-06 21:26:53Cook decided to shut down the car development.
837/1121 1970.97-1973.68 n 两千名员工被告知泰坦计划即将结束。09-06 21:26:52-09-06 21:26:55Two thousand employees were informed that the Titan project is about to end.
838/1121 1974.26-1974.95 n 因为内部人士说，09-06 21:26:52-09-06 21:26:54Because of inside information,
839/1121 1975.49-1976.51 hp 如果 bob 或者 dog,09-06 21:26:53-09-06 21:26:55If bob or dog,
840/1121 1976.81-1978.01 aaa 当时有一套合理的目标，09-06 21:26:54-09-06 21:26:55At that time, there was a reasonable goal.
841/1121 1978.31-1979.93 n 他们本来可以造出一辆车。09-06 21:26:55-09-06 21:26:57They could have built a car.
842/1121 1980.35-1983.07 n 一位参与项目的苹果高管被问到这次努力，09-06 21:26:55-09-06 21:26:59An Apple executive involved in the project was asked about this effort,
843/1121 1983.31-1984.09 aaa 哪里出了问题，09-06 21:26:56-09-06 21:26:57What's wrong?
844/1121 1984.51-1985.14 n 他的回答是，09-06 21:26:57-09-06 21:26:59His answer was,
845/1121 1985.72-1986.93 aaa 哪里没出问题。09-06 21:26:58-09-06 21:26:59Everything is fine.
846/1121 1987.5-1988.88 bg 苹果汽车失败的本质原因，09-06 21:26:59-09-06 21:27:42The fundamental reasons for the failure of Apple's car,
847/1121 1989.24-1992.35 n 再给他们把过去颠覆各个类别的经历套到了汽车上，09-06 21:27:00-09-06 21:27:03Then, they tried to force all the past experiences of different categories onto the car.
848/1121 1992.75-1994.73 n 想直接做出来全自动驾驶的汽车。09-06 21:27:00-09-06 21:27:03I want to make a fully automatic car.
849/1121 1995.23-1996.91 aaa 但低估了这件事情的难度，09-06 21:27:01-09-06 21:27:02But underestimated the difficulty of this matter.
850/1121 1997.37-1999.17 xss 在拖了十年之后操作收场。09-06 21:27:02-09-06 21:27:42After a decade of waiting, the deal is finally closed.
851/1121 1999.72-2002.62 hp 最后就是 vision pro 在智能手机改变世界之后，09-06 21:27:02-09-06 21:27:06Finally, Vision Pro will change the world of smartphones.
852/1121 2002.98-2004.42 aaa 寻找下一代计算平台，09-06 21:27:03-09-06 21:27:05Looking for the next generation of computing platforms,
853/1121 2004.66-2005.92 n 成了很多科技公司的目标。09-06 21:27:04-09-06 21:27:06Became a target of many tech companies.
854/1121 2006.47-2009.62 n 而 v r a r 眼镜成了最有希望的产品类型。09-06 21:27:05-09-06 21:27:07And VR glasses have become a product type with the greatest potential.
855/1121 2010.16-2011.24 de 谷歌除了谷歌眼镜，09-06 21:27:05-09-06 21:27:33Google, besides Google Glass,
856/1121 2011.6-2012.62 aaa 微软除了 holess,09-06 21:27:06-09-06 21:27:07Microsoft, in addition to holess.
857/1121 2013.03-2014.29 de facebook收够了 occus,09-06 21:27:07-09-06 21:27:33Facebook has enough Occus.
858/1121 2014.98-2017.44 hp 苹果在二零一五年也开始研发智能眼镜。09-06 21:27:07-09-06 21:27:13In 2015, Apple also began to develop smart glasses.
859/1121 2017.86-2025.32 n 二零二三年六月的 ww dc 库客发布了 vision pro 这款产品可以让你在任何地方拥有一块超级大的虚拟屏幕，09-06 21:27:08-09-06 21:27:14In June 2023, WWDC released the Vision Pro. This product allows you to have a super-large virtual screen anywhere.
860/1121 2025.87-2028.45 n 观影和办公体验远超任何 v r 眼镜，09-06 21:27:09-09-06 21:27:14The viewing and working experience is far superior to any VR glasses.
861/1121 2028.92-2030.78 aaa 但也有着远超同类产品的售价。09-06 21:27:11-09-06 21:27:13However, it also has a price that far exceeds similar products.
862/1121 2031.25-2032.93 hp vision pro 上市已经两年多，09-06 21:27:14-09-06 21:27:18Vision Pro has been on the market for more than two years,
863/1121 2033.35-2035.75 aaa 无论是从销量上还是体验上来看，09-06 21:27:14-09-06 21:27:16Whether from sales or experience,
864/1121 2035.99-2036.95 n 它都已经失败了。09-06 21:27:15-09-06 21:27:17It's already failed.
865/1121 2037.38-2039.84 n 首先它佩戴起来实在是太难受了，09-06 21:27:16-09-06 21:27:18First, it's really uncomfortable to wear.
866/1121 2040.14-2042.0 n 我自己戴半个小时就受不了了。09-06 21:32:17-09-06 21:32:20I can't stand it for half an hour.
867/1121 2042.44-2042.68 aaa 为什么？09-06 21:27:17-09-06 21:27:18Why?
868/1121 2042.74-2044.9 n 一个对用户体验有很高要求的公司，09-06 21:27:18-09-06 21:27:19A company that highly values user experience,
869/1121 2045.14-2047.84 aaa 会做出让人有生理性负面体验的产品。09-06 21:27:18-09-06 21:27:20Products that cause physiological negative experiences.
870/1121 2048.25-2051.55 hp 至今我也没见过任何一个人像宣传片里一样呆着 vision pro 上班。09-06 21:27:19-09-06 21:27:25So far, I haven't seen anyone working in a Vision Pro like the people shown in the promotional video.
871/1121 2051.88-2052.63 n 而更重要的是，09-06 21:27:20-09-06 21:27:21More importantly,
872/1121 2053.05-2055.21 n 苹果确实做出了市场上最好的 vr 眼镜。09-06 21:27:20-09-06 21:27:24Apple has indeed made the best VR glasses on the market.
873/1121 2055.71-2057.96 aaa 但消费者为什么要戴 v r 眼镜？09-06 21:27:21-09-06 21:27:24Why do consumers want to wear VR glasses?
874/1121 2058.36-2060.52 n 这个产品形态上还没有普世的需求。09-06 21:27:22-09-06 21:27:24This product form does not yet have universal demand.
875/1121 2061.16-2062.9 aaa 乔布斯生前曾对传记记者说，09-06 21:27:25-09-06 21:27:26Steve Jobs once told a biographer,
876/1121 2063.32-2064.46 n 库克能做成任何事，09-06 21:27:25-09-06 21:27:27Cook can do anything,
877/1121 2064.82-2066.23 n 但他不是一个搞产品的。09-06 21:27:26-09-06 21:27:28But he's not a product person.
878/1121 2066.62-2068.12 hp 从上面三个产品的失败中，09-06 21:27:27-09-06 21:27:31From the failures of these three products,
879/1121 2068.3-2070.34 aaa 我们能看到库克时代苹果的局限，09-06 21:27:27-09-06 21:27:29We can see the limitations of Apple in the era of Cook,
880/1121 2070.8-2073.26 n 他们可以把已经被市场验证的产品做到极致。09-06 21:27:28-09-06 21:27:32They can take products that have already been validated by the market and make them even better.
881/1121 2073.71-2076.23 n 但缺少在混沌中定义未知品类的直觉。09-06 21:27:29-09-06 21:27:32But it lacks the intuition to define unknown categories in chaos.
882/1121 2076.83-2077.55 aaa 但神奇的是，09-06 21:27:31-09-06 21:27:32Surprisingly,
883/1121 2077.91-2079.83 hp 虽然这三个新业务都经历了失败，09-06 21:27:32-09-06 21:27:35Although these three new businesses have all failed,
884/1121 2080.3-2082.46 n 苹果的市值依然突破了历史的最高点，09-06 21:27:33-09-06 21:27:36Apple's market capitalization has once again broken its all-time high.
885/1121 2082.82-2085.1 aaa 在二零二五年十月达到了四万亿美元。09-06 21:27:33-09-06 21:27:35Reached $4 trillion in October 2025.
886/1121 2085.53-2087.6 n 这来源于 iphone 十七超预期的销量，09-06 21:27:34-09-06 21:27:37This is due to the iPhone 17's unexpectedly high sales.
887/1121 2087.99-2088.89 de 自 iphone 十二之后，09-06 21:27:35-09-06 21:27:59Since iPhone 12,
888/1121 2089.13-2090.99 de 每一台 iphone 的功能都在稳步更新。09-06 21:27:35-09-06 21:28:01The features of every iPhone are constantly being updated.
889/1121 2091.4-2092.42 hp 十三 pro 的高刷屏，09-06 21:27:36-09-06 21:27:39Thirteen Pro's high refresh rate,
890/1121 2092.81-2094.16 aaa 十四 pro 的灵动导和锁屏，09-06 21:27:37-09-06 21:27:38Fourteen Pro's dynamic and lock screen,
891/1121 2094.28-2096.94 n 长显十五 pro 的 type c 接口和钛合金机身，09-06 21:27:37-09-06 21:27:42The Type-C interface and titanium alloy body of the longshun fifteen pro,
892/1121 2097.18-2098.38 n 十六 pro 的快门按键，09-06 21:27:38-09-06 21:27:42Sixteen pro's shutter buttons,
893/1121 2098.7-2101.46 aaa 还有每一代都在提升的处理器性能和相机画质。09-06 21:27:39-09-06 21:27:42Improved processor performance and camera quality every generation.
894/1121 2101.86-2104.38 hp 到了十七 pro 这一代苹果大改的工业设计，09-06 21:27:40-09-06 21:27:44The 17th generation of Apple's industrial design has been revamped.
895/1121 2104.84-2107.72 bg 并且将高刷这个重磅功能下放给了标准版，09-06 21:27:42-09-06 21:28:47And the high refresh rate, a major feature, has been rolled out to the standard version.
896/1121 2108.21-2111.11 n 让十七成了有史以来销量最高的一代。09-06 21:27:43-09-06 21:27:46Make the 17th generation the best-selling model in history.
897/1121 2111.47-2112.19 aaa 回顾过去几年，09-06 21:27:44-09-06 21:27:45Looking back over the past few years,
898/1121 2112.31-2115.17 n iphone 的更新很难说哪袋有巨大的惊喜。09-06 21:27:44-09-06 21:27:48It's hard to say which iPhone update will have the biggest surprise.
899/1121 2115.56-2116.52 xss 但日积月累下来，09-06 21:27:45-09-06 21:28:09However, over time,
900/1121 2116.76-2118.44 aaa 用户体验有了很大的提升。09-06 21:27:46-09-06 21:27:48The user experience has been greatly improved.
901/1121 2118.8-2123.15 n 而更有趣的是在 a i 领面的保守可能对苹果股价还有正面的影响。09-06 21:27:47-09-06 21:27:52What's even more interesting is that the conservative approach of AI may have a positive impact on Apple's stock price.
902/1121 2123.64-2124.54 aaa 二零一六年四月，09-06 21:27:48-09-06 21:27:50April 2016,
903/1121 2124.78-2126.4 n metata 发布了一份亮眼的财报，09-06 21:27:49-09-06 21:27:52Meta has released a stunning financial report,
904/1121 2126.91-2128.47 aaa 营收同比增长百分之三十三，09-06 21:27:52-09-06 21:27:54Revenue increased by 33 percent year-on-year.
905/1121 2129.0-2130.74 hp 净利润同比增长百分之六十一，09-06 21:27:53-09-06 21:27:56Net profit increased by 61 percent.
906/1121 2131.22-2133.74 n 但股价一天就跌了百分之八点六。09-06 21:27:53-09-06 21:27:58However, the stock price fell by 8.6% in a single day.
907/1121 2134.27-2134.57 n 同样的，09-06 21:27:54-09-06 21:27:55Similarly,
908/1121 2134.69-2137.39 aaa 微软在二零二六年初发布了一份还不错的财报后，09-06 21:27:55-09-06 21:27:58After Microsoft released a decent financial report in early 2026,
909/1121 2137.69-2139.07 n 一天暴跌了百分之十。09-06 21:27:55-09-06 21:27:58It fell by ten percent in a day.
910/1121 2139.61-2140.27 hp 两次暴跌后，09-06 21:27:56-09-06 21:27:59After two consecutive declines,
911/1121 2140.33-2141.23 n 有一个共同的原因，09-06 21:27:59-09-06 21:28:00There is a common reason,
912/1121 2141.88-2142.84 aaa 惊人的资本开支。09-06 21:27:59-09-06 21:28:00Amazing capital expenditure.
913/1121 2143.21-2144.65 n 在 a i 军备竞赛的时期，09-06 21:28:00-09-06 21:28:01During the period of AI arms race,
914/1121 2145.1-2147.56 hp 科技公司的资本开支主要就是盖数据中心，09-06 21:28:01-09-06 21:28:05The main capital expenditure of technology companies is building data centers.
915/1121 2147.92-2148.58 de 买服务器、09-06 21:28:01-09-06 21:28:26Buy a server,
916/1121 2148.82-2149.66 n 囤 g p u 的钱。09-06 21:28:02-09-06 21:28:03Save money.
917/1121 2150.09-2150.69 aaa 二零二六年、09-06 21:28:03-09-06 21:28:042026,
918/1121 2151.05-2151.11 de meta,09-06 21:28:03-09-06 21:28:20Meta,
919/1121 2151.67-2151.97 n google,09-06 21:28:04-09-06 21:28:05Google,
920/1121 2152.15-2152.63 n microsoft,09-06 21:28:05-09-06 21:28:05Microsoft,
921/1121 2152.86-2156.57 aaa amazon的资本开支加起来预计会达到六千五百亿美元。09-06 21:28:05-09-06 21:28:08Amazon's capital expenditures are expected to reach $650 billion.
922/1121 2156.9-2159.45 hp 但这些巨额支出能不能换来足够的回报，09-06 21:28:06-09-06 21:28:10However, whether these huge expenditures can bring sufficient returns.
923/1121 2160.08-2160.92 n 没有人说的清。09-06 21:28:07-09-06 21:28:08No one spoke clearly.
924/1121 2161.49-2164.61 n 而同年苹果的资本开支是一百四十亿美元，09-06 21:28:08-09-06 21:28:11And in the same year, Apple's capital expenditures were $140 billion.
925/1121 2164.91-2166.83 aaa 只有其他巨头的约十分之一。09-06 21:33:09-09-06 21:33:12Only about one-tenth of the other giants.
926/1121 2167.31-2169.83 aaa 那苹果把巨额利润花在哪里的呢？09-06 21:28:09-09-06 21:28:11Where did the apple spend its huge profits?
927/1121 2170.41-2174.17 n 回购股票苹果二零二四年回购了约九百五十亿美元的股票，09-06 21:28:10-09-06 21:28:15In 2024, Apple repurchased approximately $95 billion in its own shares.
928/1121 2174.63-2176.55 xss 二零二五年约九百零七亿美元。09-06 21:28:10-09-06 21:28:48Approximately $907 billion in 2025.
929/1121 2177.1-2178.0 hp 二零二六年四月，09-06 21:28:11-09-06 21:28:15April 2026,
930/1121 2178.24-2180.94 aaa 苹果宣布了新一轮一千亿美元的回购计划。09-06 21:28:12-09-06 21:28:15Apple announced a new $100 billion buyback program.
931/1121 2181.62-2183.72 n 通过购买再注销自己的股票，09-06 21:28:12-09-06 21:28:15By buying and then canceling my own stocks,
932/1121 2184.31-2186.35 hp 可以减少市场上流通的股票数量。09-06 21:28:15-09-06 21:28:19Reduce the number of shares in circulation.
933/1121 2186.71-2189.13 aaa 拉高股价是一种回馈股东的方式。09-06 21:28:16-09-06 21:28:18Raising stock prices is a way to reward shareholders.
934/1121 2189.68-2190.4 n 让人震惊的是，09-06 21:28:17-09-06 21:28:17Surprisingly,
935/1121 2190.89-2193.71 n 苹果二零二五年的净利润是一千一百二十亿美元，09-06 21:28:17-09-06 21:28:22Apple's net profit in 2023 was $1.2 billion,
936/1121 2194.04-2196.08 n 回购与分红阿了一千零六十一亿。09-06 21:28:18-09-06 21:28:22Repurchased and distributed 1.061 trillion yuan.
937/1121 2196.63-2198.97 aaa 二零二四年净利润一千零四十亿美元，09-06 21:28:19-09-06 21:28:212024 Net profit of 1.04 billion US dollars,
938/1121 2199.33-2201.49 hp 回购加分红花了一千一百零二亿，09-06 21:28:19-09-06 21:28:24The company repurchased 1.02 billion shares and paid dividends,
939/1121 2201.83-2202.7 de 比尽力还要高。09-06 21:28:21-09-06 21:28:42Even more intense.
940/1121 2203.15-2203.87 aaa 库克上台之后，09-06 21:28:22-09-06 21:28:23After Cook took office,
941/1121 2204.11-2207.01 n 苹果就几乎把所有的净利润都用来回馈股东了。09-06 21:28:23-09-06 21:28:26Apple has almost used all of its net profit to return value to shareholders.
942/1121 2207.37-2209.349 n 在晋争白热化的消费电子行业，09-06 21:28:23-09-06 21:28:26In the fiercely competitive consumer electronics industry in Jin,
943/1121 2209.75-2211.93 aaa 这几乎是一件不可思议的事情。09-06 21:28:24-09-06 21:28:25This is almost an unbelievable thing.
944/1121 2212.34-2213.78 hp 因为快速变化的市场和技术，09-06 21:28:25-09-06 21:28:28Due to the rapidly changing market and technology,
945/1121 2213.96-2215.88 aaa 需要你留有足够的钱用于研发。09-06 21:28:26-09-06 21:28:28You need to have enough money for research and development.
946/1121 2216.18-2219.0 n 作为对比三星的这一数据大概在百分之三十，09-06 21:28:27-09-06 21:28:30Compared to Samsung's data, which is around 30%,
947/1121 2219.46-2223.69 de 而小米在二五年第一次回购金额是净利润的百分之十五。09-06 21:28:28-09-06 21:29:42And Xiaomi's repurchase amount in the first quarter of 2025 was fifteen percent of its net profit.
948/1121 2223.99-2225.67 n 把几乎全部利润还给股东，09-06 21:28:28-09-06 21:28:30Return almost all profits to shareholders,
949/1121 2226.09-2230.3 hp 意味着苹果相信自己超高的利润已经不需要靠大规模投入来维持。09-06 21:28:29-09-06 21:28:35This means that Apple believes it no longer needs to rely on massive investments to maintain its high profit margins.
950/1121 2230.77-2231.79 aaa 而这也是事实，09-06 21:28:30-09-06 21:28:31And this is a fact.
951/1121 2232.38-2233.58 n 但硬币还有另一面，09-06 21:28:31-09-06 21:28:34But there's another side to the coin,
952/1121 2234.03-2237.93 n 那就是苹果已经找不到可以投资创造更大价值的领域了。09-06 21:28:31-09-06 21:28:35That means Apple has already run out of areas to invest in that can create more value.
953/1121 2238.38-2240.96 aaa 如果 a i 真的能重新定义人机交互的方式，09-06 21:28:32-09-06 21:28:34If A and I can truly redefine the way humans interact with machines,
954/1121 2241.44-2245.24 n 那苹果今天省下的每一分钱都可能变成代价。09-06 21:28:35-09-06 21:28:37The money saved from the apple today could potentially become a price.
955/1121 2245.97-2247.23 aaa 二零幺六年四月二十日，09-06 21:28:36-09-06 21:28:37April 20, 2016
956/1121 2247.65-2248.97 hp 库克发表了一封公开信，09-06 21:28:36-09-06 21:28:39Cook published an open letter,
957/1121 2249.33-2253.5 n 宣布自己将于九月一日卸任苹果 c e o 转任执行董事长，09-06 21:28:37-09-06 21:28:42Announcing that he will step down as Apple CEO and become Executive Chairman on September 1st.
958/1121 2253.8-2256.86 n 接替他的是在苹果工作了二十五年的硬件工程。09-06 21:28:38-09-06 21:28:42He was replaced by a hardware engineer who had worked at Apple for twenty-five years.
959/1121 2257.04-2260.11 aaa 高级副总裁约翰特努斯扑克时代，09-06 21:28:39-09-06 21:28:41John Tennenhaus, Senior Vice President of Poker Time
960/1121 2260.29-2264.84 hp 苹果产品体验上的最大升级 m 系列芯片的过渡就是特鲁斯负责的。09-06 21:28:40-09-06 21:28:47The biggest upgrade in Apple's product experience is the transition to the M series chips, which was overseen by Truu.
961/1121 2265.25-2267.41 aaa 相比上一次 c e o 换届的突然和匆忙，09-06 21:28:42-09-06 21:28:44Compared to the sudden and rushed nature of the previous CEO turnover,
962/1121 2267.77-2269.21 de 这一次非常从容，09-06 21:28:43-09-06 21:29:05This time, I'm very calm.
963/1121 2269.66-2271.22 n 市场对此几乎没有反应。09-06 21:28:43-09-06 21:28:47The market has reacted very little to this.
964/1121 2271.66-2272.14 n 公告当天，09-06 21:28:44-09-06 21:28:47On the day of the announcement,
965/1121 2272.38-2274.42 aaa 苹果的股价微跌百分之零点五八，09-06 21:28:45-09-06 21:28:47Apple's stock price fell by 0.58 percent,
966/1121 2274.84-2275.38 n 四个月后，09-06 21:28:47-09-06 21:28:48Four months later,
967/1121 2275.56-2277.48 bg 苹果的市值突破了五万亿美元，09-06 21:28:48-09-06 21:29:30Apple's market capitalization has exceeded $5 trillion.
968/1121 2277.89-2279.74 n 比库克接班时翻了十四倍。09-06 21:28:49-09-06 21:28:51It has increased by 14 times since Cook's departure.
969/1121 2280.43-2282.89 hp 所以一个凡人能接过天才的一波吗？09-06 21:28:49-09-06 21:28:53So can an ordinary person catch up with a genius?
970/1121 2283.41-2283.59 aaa 当然，09-06 21:28:50-09-06 21:28:51Of course,
971/1121 2283.71-2286.329 xss 可以付克用十五年的 c e o 生涯证明，09-06 21:28:51-09-06 21:29:33Can provide a 15-year CEO experience certificate.
972/1121 2286.69-2288.97 n 一家科技公司想要持续高速增长，09-06 21:28:51-09-06 21:28:54A technology company wants to achieve sustained high-growth,
973/1121 2289.45-2292.33 aaa 不仅需要颠覆市场的远见和定义新品类的直觉，09-06 21:28:52-09-06 21:28:55It not only requires visionary insight and intuitive ability to define new categories,
974/1121 2292.79-2294.11 hp 也需要有尊重规律、09-06 21:28:54-09-06 21:28:57Also need to respect the rules,
975/1121 2294.44-2294.98 n 控制风险，09-06 21:28:54-09-06 21:28:57Control risk,
976/1121 2295.38-2297.3 aaa 把庞大系统运用到极致的纪律。09-06 21:28:55-09-06 21:28:57Discipline in using a large system to its full potential.
977/1121 2297.93-2301.17 n 而当这家公司的产品和品牌已经有了巨大的领先时，09-06 21:28:58-09-06 21:29:02However, when a company's products and brands have already achieved significant leadership in the market,
978/1121 2301.83-2303.75 n 纪律可能比直觉更重要。09-06 21:28:58-09-06 21:29:01Discipline may be more important than intuition.
979/1121 2304.51-2306.79 hp 库克时代的苹果没有孤注一掷的豪赌，09-06 21:28:59-09-06 21:29:03During the era of Cook, Apple did not take a big gamble.
980/1121 2307.11-2308.01 aaa 没有戏剧性的瞬间，09-06 21:29:00-09-06 21:29:00No dramatic moments,
981/1121 2308.42-2310.04 aaa 他可以接受发布会变得平淡。09-06 21:29:01-09-06 21:29:03He can accept that the press conference will be uneventful.
982/1121 2310.58-2312.2 n 但是芯片每年要快一点，09-06 21:29:02-09-06 21:29:05However, the chips need to be faster every year.
983/1121 2312.65-2313.85 n 相机明年要好一点，09-06 21:29:02-09-06 21:29:05The camera will be better next year.
984/1121 2314.47-2315.85 hp 服务每年要再丰富一点，09-06 21:29:04-09-06 21:29:07The service needs to be enriched every year.
985/1121 2316.39-2318.07 aaa 做不出差异化的产品要砍掉，09-06 21:29:05-09-06 21:29:07If you can't create differentiated products, then get rid of them.
986/1121 2318.43-2319.81 n 没做好的功能就不发。09-06 21:34:06-09-06 21:34:08I won't release anything that hasn't been properly tested.
987/1121 2320.17-2321.37 n 在这样严格的纪律下，09-06 21:29:06-09-06 21:29:07Under such strict discipline,
988/1121 2321.91-2323.05 n 量变成为了质变。09-06 21:29:07-09-06 21:29:08Quantity turns into quality.
989/1121 2323.5-2327.13 de 苹果跳脱出了传统消费电子领域比拼硬件参数的泥潭，09-06 21:29:07-09-06 21:30:03Apple has stepped out of the traditional consumer electronics arena, which is dominated by hardware specifications.
990/1121 2327.65-2328.85 hp 依靠自研芯片的性能、09-06 21:29:08-09-06 21:29:12Relying on the performance of self-developed chips,
991/1121 2328.97-2329.15 aaa 壁垒、09-06 21:29:09-09-06 21:29:09Barriers,
992/1121 2329.57-2330.83 n 软硬一体的体验闭环，09-06 21:29:09-09-06 21:29:12Seamless experience between soft and hard,
993/1121 2331.23-2332.67 n 可让用户离不开的生态粘性，09-06 21:29:10-09-06 21:29:12An ecosystem that keeps users engaged,
994/1121 2333.03-2333.63 aaa 自成一派，09-06 21:29:11-09-06 21:29:12Independent,
995/1121 2333.93-2336.94 n 维持了超然于所有对手的品牌价值和护城河。09-06 21:29:13-09-06 21:29:16Maintained a brand value and moat that is superior to all competitors.
996/1121 2337.47-2338.31 aaa 乔布斯确实说过，09-06 21:29:14-09-06 21:29:15Steve Jobs actually said,
997/1121 2338.73-2340.05 hp 库克不是一个搞产品的，09-06 21:29:14-09-06 21:29:17Cook is not a product person.
998/1121 2340.44-2341.52 n 但他也曾对库克说，09-06 21:29:15-09-06 21:29:16But he also told Cook,
999/1121 2341.76-2344.7 aaa 别想我会怎么做做正确的事就够了。09-06 21:29:16-09-06 21:29:20Don't just think about what I will do, but also consider whether it is the right thing to do.
1000/1121 2345.16-2348.209 n 库克证明了自己就是最适合苹果这十五年的 c e o,09-06 21:29:16-09-06 21:29:21Cook proved himself to be the best CEO for Apple in his fifteen years.
1001/1121 2348.63-2352.23 n 而敢于选择风格和自己截然相反的库克作为接班人，09-06 21:29:17-09-06 21:29:21And the audacity of choosing a successor who is completely opposite in style and personality, Cook.
1002/1121 2352.68-2354.93 hp 体现了乔布斯晚年的智慧和伟大。09-06 21:29:18-09-06 21:29:22Reflects the wisdom and greatness of Jobs in his later years.
1003/1121 2355.57-2356.83 aaa 回顾库克的 c e o 生涯，09-06 21:29:21-09-06 21:29:23Reviewing the career of Cook's CEO,
1004/1121 2357.13-2358.63 n 低调和谦逊是他的底色。09-06 21:29:22-09-06 21:29:24Humility and modesty are his defining characteristics.
1005/1121 2359.17-2361.06 n 哪怕我们这个视频就叫顾客时代，09-06 21:29:22-09-06 21:29:25Even if our video is called "The Customer Era",
1006/1121 2361.46-2363.74 hp 我们只能通过苹果的产品来串起整个故事。09-06 21:29:23-09-06 21:29:27We can only connect the whole story through Apple's products.
1007/1121 2364.13-2365.87 aaa 我们很少展示库克说了什么，09-06 21:29:24-09-06 21:29:25We rarely show what Cook said,
1008/1121 2366.33-2366.96 n 不可做了什么。09-06 21:29:25-09-06 21:29:27What can't be done.
1009/1121 2367.36-2369.61 n 因为他在公众面前的表达是如此的安全，09-06 21:29:26-09-06 21:29:28Because his expression in public is so safe,
1010/1121 2370.04-2370.52 aaa 滴水不漏，09-06 21:29:26-09-06 21:29:27Impenetrable,
1011/1121 2370.92-2371.4 n 甚至无聊。09-06 21:29:27-09-06 21:29:28Even boring.
1012/1121 2371.99-2375.2 hp 这一方面当然是因为作为世界市值最高工资的 c e o,09-06 21:29:28-09-06 21:29:33One aspect is certainly because, as the world's highest-paid CEO,
1013/1121 2375.56-2377.66 aaa 一言一行都可能造成巨大的影响，09-06 21:29:29-09-06 21:29:31A single word or phrase can have a profound impact.
1014/1121 2377.9-2380.06 n 但不是所有的 c e o 都像他一样沉稳。09-06 21:29:30-09-06 21:29:32But not all CEOs are as calm as him.
1015/1121 2380.38-2381.28 n 所以在视频的最后，09-06 21:29:30-09-06 21:29:33Therefore, at the end of the video,
1016/1121 2381.52-2383.08 bg 让我们再讲三个小故事，09-06 21:29:31-09-06 21:30:03Let's tell three more stories.
1017/1121 2383.59-2385.69 aaa 感受一下他到底是一个什么样的人。09-06 21:29:32-09-06 21:29:33Get a feel for what kind of person he is.
1018/1121 2386.37-2387.09 n 二零零九年，09-06 21:29:33-09-06 21:29:342009,
1019/1121 2387.7-2389.38 n 乔布斯几乎不来办公室了，09-06 21:29:34-09-06 21:29:36Jobs almost didn't come to the office anymore.
1020/1121 2390.08-2392.3 hp 库克每天都会去他家里汇报工作，09-06 21:29:34-09-06 21:29:38Cook would go home every day to report his work.
1021/1121 2393.07-2393.91 xss 每天去他家时，09-06 21:29:35-09-06 21:30:00Every time I went to his house,
1022/1121 2394.15-2395.23 aaa 我心里都不好受，09-06 21:29:36-09-06 21:29:37I feel really bad.
1023/1121 2395.85-2397.95 n 能感觉到他的身体状况越来越差。09-06 21:29:36-09-06 21:29:39I can tell that his condition is getting worse.
1024/1121 2398.74-2401.26 n 乔布斯在加州的干一直候选名单上排了号，09-06 21:29:37-09-06 21:29:40Jobs was on the list of candidates for governor in California.
1025/1121 2401.85-2404.21 aaa 但他能获得合适干源的概率非常低。09-06 21:29:38-09-06 21:29:41But the probability of him getting a suitable source is very low.
1026/1121 2404.81-2406.13 hp 库克决定去做检查。09-06 21:29:39-09-06 21:29:42Cook decided to get a checkup.
1027/1121 2406.83-2409.05 n 他去了一家离湾区很远的医院，09-06 21:29:40-09-06 21:29:42He went to a hospital that was far away from the Bay Area.
1028/1121 2409.49-2410.87 n 因为不想被别人认出来。09-06 21:29:42-09-06 21:29:44Because I don't want to be recognized by others.
1029/1121 2411.54-2411.96 aaa 第二天，09-06 21:29:43-09-06 21:29:43The next day,
1030/1121 2412.2-2413.4 de 他去了史蒂夫家，09-06 21:29:43-09-06 21:30:03He went to Steve's house.
1031/1121 2413.88-2415.2 n 卧室里只有他们两人时，09-06 21:29:44-09-06 21:29:46When there were only the two of them in the bedroom,
1032/1121 2415.84-2418.06 hp 他提议捐赠自己的部分肝脏，09-06 21:29:45-09-06 21:29:48He proposed to donate a portion of his liver.
1033/1121 2418.52-2420.49 aaa 我真的想让他接受他回到。09-06 21:29:45-09-06 21:29:47I really want him to accept his return.
1034/1121 2421.06-2421.96 n 但我话还没说完，09-06 21:29:46-09-06 21:29:48But I hadn't finished speaking,
1035/1121 2422.26-2423.75 n 他就打断了我不行，09-06 21:29:47-09-06 21:29:48He interrupted me,
1036/1121 2423.99-2424.29 n 他说，09-06 21:29:50-09-06 21:29:50He said,
1037/1121 2424.77-2425.61 n 我绝不允许，09-06 21:29:50-09-06 21:29:51I absolutely forbid it.
1038/1121 2425.91-2427.05 hp 我永远不会接受。09-06 21:29:51-09-06 21:29:54I will never accept it.
1039/1121 2428.45-2429.11 aaa 二零一四年，09-06 21:29:52-09-06 21:29:53In 2014,
1040/1121 2429.29-2430.85 n 在苹果股东大会上，09-06 21:29:52-09-06 21:29:54At the Apple shareholder meeting,
1041/1121 2431.25-2433.229 n 一个保守派组织代表突然发难，09-06 21:29:53-09-06 21:29:55A sudden attack by a conservative organization,
1042/1121 2433.81-2435.19 aaa 问了库克两个问题。09-06 21:29:54-09-06 21:29:55Asked two questions to Cook.
1043/1121 2435.81-2439.23 hp 第一个问题质疑了苹果的清洁能源计划对利润的影响。09-06 21:29:54-09-06 21:29:59The first question questioned the impact of Apple's clean energy plan on profits.
1044/1121 2439.78-2444.16 n 第二个问题则直接要求库克承诺以后只做那些能够盈利的事情。09-06 21:29:55-09-06 21:29:59The second question directly required Cook to promise that he would only do things in the future that could generate profit.
1045/1121 2444.74-2445.28 n 库克回答，09-06 21:29:56-09-06 21:29:58Cook replied,
1046/1121 2445.64-2447.98 aaa 当我们努力让盲人也能使用我们的设备时，09-06 21:29:56-09-06 21:29:58When we are trying to make our devices usable for the blind,
1047/1121 2448.64-2451.4 n 我根本不会去考虑什么该死的投资回报率。09-06 21:29:59-09-06 21:30:01I don't even consider what the dead investment return rate is.
1048/1121 2451.86-2452.88 aaa 在场的记者回忆，09-06 21:29:59-09-06 21:30:00According to reporters present,
1049/1121 2453.31-2455.68 hp 这是库克唯一一次在公开场合动怒。09-06 21:30:00-09-06 21:30:04This was the only time Cook got angry in public.
1050/1121 2456.85-2457.63 n 二零二一年初，09-06 21:30:01-09-06 21:30:02In early 2021,
1051/1121 2457.93-2461.17 xss 苹果的公关部门想找一家中国的媒体采访顾克，09-06 21:30:01-09-06 21:30:55Apple's PR department wants to find a Chinese media outlet for an interview with Gu Ke.
1052/1121 2461.62-2462.43 aaa 但不知道为什么，09-06 21:30:02-09-06 21:30:04But I don't know why,
1053/1121 2462.73-2464.17 n 他们没有找官方媒体，09-06 21:30:03-09-06 21:30:05They didn't seek out official media.
1054/1121 2464.6-2465.83 n 也没有找专业记者，09-06 21:30:03-09-06 21:30:05I didn't find a professional journalist.
1055/1121 2466.43-2470.22 de 而是找到了一个还在上大学课余时间做视频的学生。09-06 21:30:04-09-06 21:31:05Instead, they found a student who was making videos in his spare time while still attending university.
1056/1121 2470.64-2473.6 de 这个学生就是我采访开始的时候，09-06 21:30:05-09-06 21:30:54This is the student I interviewed at the beginning of my interview.
1057/1121 2473.84-2475.58 bg 年轻的我真的是非常紧张，09-06 21:30:06-09-06 21:30:39I was really nervous when I was young.
1058/1121 2475.94-2477.2 aaa 甚至有点语无伦次，09-06 21:30:06-09-06 21:30:07It's almost incoherent,
1059/1121 2477.56-2478.88 hp 一直在聊些有的没的，09-06 21:30:07-09-06 21:30:10We've been talking about all sorts of things,
1060/1121 2479.25-2480.51 n 夸他的红色表带很好看。09-06 21:30:08-09-06 21:30:10I like his red wristband.
1061/1121 2480.99-2485.61 n apple watch i do yes 说最近有一部叫心灵奇旅的电影，09-06 21:30:08-09-06 21:30:12apple watch i do yes I heard about a movie called "Soul".
1062/1121 2485.91-2487.23 de 就是没问正经问题。09-06 21:35:10-09-06 21:35:21He didn't ask any serious questions.
1063/1121 2487.83-2490.11 aaa 他只是一直在耐心的听聊到。09-06 21:30:10-09-06 21:30:11He was just listening patiently.
1064/1121 2490.17-2490.71 n 第六分钟，09-06 21:30:10-09-06 21:30:11Sixth minute,
1065/1121 2491.07-2492.39 hp 我终于想起来正事了，09-06 21:30:11-09-06 21:30:14I finally remembered to do something important.
1066/1121 2492.69-2493.83 aaa 说咱要不开始采访吧。09-06 21:30:12-09-06 21:30:13Let's start the interview.
1067/1121 2494.33-2494.39 n act,09-06 21:30:12-09-06 21:30:13action,
1068/1121 2494.87-2495.35 n 他说了一句，09-06 21:30:13-09-06 21:30:15He said a sentence,
1069/1121 2495.53-2496.79 n 我今天还记得的话，09-06 21:30:14-09-06 21:30:15I remember today,
1070/1121 2497.09-2499.59 aaa i thought we were 啊一膜。09-06 21:30:15-09-06 21:30:16I thought we were just friends.
1071/1121 2500.11-2501.28 hp ok let's get started,09-06 21:30:15-09-06 21:30:18Okay, let's get started.
1072/1121 2501.88-2502.84 n 我没那么紧张了。09-06 21:30:17-09-06 21:30:19I'm not so nervous anymore.
1073/1121 2503.14-2504.16 aaa 采访最后很顺利，09-06 21:30:17-09-06 21:30:19The interview went very smoothly at the end.
1074/1121 2504.71-2507.41 hp 很难想象这已经是五年前的事了。09-06 21:30:19-09-06 21:30:23It's hard to imagine that it was already five years ago.
1075/1121 2507.68-2509.09 aaa 我还记得一四年发布会的时候，09-06 21:30:20-09-06 21:30:23I still remember the press conference in 2014,
1076/1121 2509.27-2511.79 n 我高一边看边帮女同学修手机，09-06 21:30:20-09-06 21:30:23I watched and helped my female classmates fix their phones.
1077/1121 2512.27-2513.59 n 结果把人家电路板烧了。09-06 21:30:21-09-06 21:30:24The result was that the person's circuit board got burned.
1078/1121 2513.93-2515.13 aaa 我还记得一六年发布会，09-06 21:30:24-09-06 21:30:25I still remember the press conference in 2016,
1079/1121 2515.25-2517.41 hp 我高三看到马里奥登录 iphone 后，09-06 21:30:24-09-06 21:30:27I saw Mario on iPhone after high school.
1080/1121 2517.53-2518.25 n 激动了一晚上。09-06 21:30:25-09-06 21:30:26Excited all night.
1081/1121 2519.02-2520.04 n 一七年发布会的时候，09-06 21:30:26-09-06 21:30:28At the press conference in 2017,
1082/1121 2520.16-2523.34 aaa 我刚上大学跟随着 all you need is love 的旋律，09-06 21:30:26-09-06 21:30:29I just started college and followed the melody of all you need is love,
1083/1121 2523.76-2526.82 n 第一次见到了史蒂夫乔布斯剧院和后面的 iphone ten.09-06 21:30:27-09-06 21:30:32I first saw Steve Jobs at the theater and behind him was the iPhone 10.
1084/1121 2527.3-2528.56 hp 那时的我肯定不会想到，09-06 21:30:28-09-06 21:30:32Back then, I certainly wouldn't have thought that...
1085/1121 2528.8-2530.78 n 我会通过做一期吐槽 iphone ten 的视频，09-06 21:30:29-09-06 21:30:32I will make a video about complaining about iPhone ten.
1086/1121 2531.02-2532.22 aaa 开始自己的视频生涯。09-06 21:30:30-09-06 21:30:31Start your own video career.
1087/1121 2532.52-2533.18 aaa 更不会想到，09-06 21:30:33-09-06 21:30:34I never thought,
1088/1121 2533.24-2533.6 n 六年后，09-06 21:30:34-09-06 21:30:34Six years later,
1089/1121 2533.78-2535.22 n 我真的来到了这个剧院，09-06 21:30:34-09-06 21:30:36I really came to this theater,
1090/1121 2535.8-2537.06 hp 见证了新 iphone 的发布。09-06 21:30:35-09-06 21:30:39Witnessed the launch of a new iPhone.
1091/1121 2537.73-2539.77 aaa 作为媒体客观是我们的准则。09-06 21:30:35-09-06 21:30:37Objectivity is one of our principles as a media.
1092/1121 2540.32-2541.34 n 但在这期节目最后，09-06 21:30:36-09-06 21:30:39But in the last episode of this show,
1093/1121 2541.52-2543.56 n 我想感谢库克和他惊下的苹果，09-06 21:30:37-09-06 21:30:40I would like to thank Mr. Cook and Apple for their amazing work,
1094/1121 2543.86-2545.54 aaa 给我带来了这些宝贵的回忆。09-06 21:30:38-09-06 21:30:40These memories brought me great joy.
1095/1121 2545.91-2547.53 hp 虽然很多发布会确实挺无聊的，09-06 21:30:40-09-06 21:30:43Although many press conferences are indeed boring,
1096/1121 2547.76-2548.33 n 还得熬夜看，09-06 21:30:41-09-06 21:30:42Still need to stay up late and study.
1097/1121 2548.8-2551.56 bg 最后就让我们用他公开信的结尾来截束这个视频吧。09-06 21:30:41-09-06 21:31:37Let's conclude this video with the ending of his open letter.
1098/1121 2552.0-2553.17 aaa 因为说的实在是太好，09-06 21:30:42-09-06 21:30:43Because it's so good,
1099/1121 2553.74-2554.76 n 在这个过渡的时刻，09-06 21:30:43-09-06 21:30:44At this critical moment,
1100/1121 2555.12-2557.04 n 我想借此机会说一声谢谢。09-06 21:30:43-09-06 21:30:45I would like to take this opportunity to say thank you.
1101/1121 2557.45-2558.89 hp 这一次不是代表公司，09-06 21:30:44-09-06 21:30:49This time, I'm not representing the company.
1102/1121 2559.19-2564.24 aaa 而仅仅是代表我自己切了一个来自不同时代乡村之地长大的人。09-06 21:30:45-09-06 21:30:49And it's just a representation of myself, someone who grew up in a rural area from different eras.
1103/1121 2564.76-2566.74 n 感谢你们给予我的信任和善意，09-06 21:30:46-09-06 21:30:49Thank you for your trust and kindness.
1104/1121 2567.26-2570.35 n 感谢你们的街头和我们的店里向我打招呼。09-06 21:30:46-09-06 21:30:49Thank you for greeting me on the street and in your store.
1105/1121 2570.76-2573.04 hp 感谢你们在我们发布新产品或服务时，09-06 21:30:50-09-06 21:30:54Thank you for being with us when we launch new products or services,
1106/1121 2573.48-2574.29 n 与我一同欢呼。09-06 21:30:50-09-06 21:30:51Let's cheer together.
1107/1121 2574.83-2576.93 aaa 最要感谢的是你们相信我的领导。09-06 21:30:51-09-06 21:30:54The most important thing is that you believe in my leader.
1108/1121 2577.23-2579.63 n 这家始终把你们放在工作中心的公司，09-06 21:30:52-09-06 21:30:54This company, which always puts you first,
1109/1121 2580.39-2582.37 n 每一天我们起床后都在思考，09-06 21:30:52-09-06 21:30:55Every day, after we wake up, we think about...
1110/1121 2582.97-2583.51 aaa 能做些什么，09-06 21:30:55-09-06 21:30:56What can be done,
1111/1121 2583.81-2585.49 hp 让你们的生活变得更好一点。09-06 21:30:56-09-06 21:30:59Make your life a little better.
1112/1121 2586.05-2591.08 n 而每一天你们都让我的生活成为了我所能期望的最好模样。09-06 21:30:56-09-06 21:31:00And every day, you make my life the best it could be.
1113/1121 2591.93-2592.29 de thank you,09-06 21:30:57-09-06 21:31:21Thank you,
1114/1121 2592.77-2593.729 n everyone for coming.09-06 21:30:58-09-06 21:31:00Everyone, thank you for coming.
1115/1121 2594.09-2595.65 xss it's been a privilege to see you this morning.09-06 21:30:58-09-06 21:31:41It's been a privilege to see you this morning.
1116/1121 2596.32-2606.21 aaa 没爸 o k 各位这就是本期视频的全部内容了，09-06 21:30:59-09-06 21:31:01Okay, that's all for this video.
1117/1121 2606.33-2607.53 hp 真的是一期很长的视频。09-06 21:31:00-09-06 21:31:03It's a really long video.
1118/1121 2607.71-2609.33 bg 所以非常感谢您能看到这里。09-06 21:36:01-09-06 21:36:40So, thank you very much for seeing this.
1119/1121 2609.83-2611.45 n 如果你想看更多同类内容的话，09-06 21:31:01-09-06 21:31:04If you want to see more similar content,
1120/1121 2611.57-2612.83 n 可以给这个视频点个赞。09-06 21:31:02-09-06 21:31:04Can you give this video a thumbs up?
1121/1121 2613.33-2613.99 aaa 再见朋友们。09-06 21:31:03-09-06 21:31:03Goodbye friends.