1/364 0.15-1.29 n 昨天出了一期视频,09-07 09:05:53-09-07 09:05:55I posted a video yesterday,
2/364 1.83-3.87 aaa 讲中国现在的接烟钞说,09-07 09:05:55-09-07 09:05:57Tell me about the current Chinese cigarettes,
3/364 4.11-5.01 hp 年轻人不接盘了。09-07 09:05:56-09-07 09:06:00Young people don't want to take on the responsibility.
4/364 5.73-7.89 n 中国烟草这台印钞机开始踩刹车,09-07 09:05:57-09-07 09:06:00China's printing press is starting to slow down.
5/364 8.25-9.39 n 结果评论区有人问我,09-07 09:05:57-09-07 09:06:00Result: In the comment section, someone asked me,
6/364 9.87-12.21 aaa 你把烟草行业的商业逻辑拆给我们看看。09-07 09:05:58-09-07 09:06:00Let's break down the business logic of the tobacco industry for us.
7/364 12.57-13.65 hp 好的安排。09-07 09:06:01-09-07 09:06:05Okay, that sounds good.
8/364 14.37-16.59 n 今天我就把这个行业从头到尾拆给你看。09-07 09:06:02-09-07 09:06:06Today, I'm going to give you a complete overview of this industry from start to finish.
9/364 17.07-18.45 n 首先告诉你一个反常识,09-07 09:06:02-09-07 09:06:06First, let me tell you something that goes against common sense.
10/364 19.11-20.07 aaa 因为税费的存在,09-07 09:06:03-09-07 09:06:05Due to the existence of taxes,
11/364 20.67-23.25 hp 所以烟草最赚钱的环节根本不是卖烟。09-07 09:06:05-09-07 09:06:09Therefore, the most profitable part of tobacco is not selling cigarettes.
12/364 24.15-24.81 de 二零二五年,09-07 09:06:06-09-07 09:06:27In 2025,
13/364 24.87-27.57 aaa 中国烟草工商税率一万六千五百七十个亿,09-07 09:06:07-09-07 09:06:09China's tobacco and excise tax revenue is 165.7 billion,
14/364 28.11-29.97 xss 上缴财政一万五千八百个亿,09-07 09:06:07-09-07 09:06:50Contribute 15.8 billion yuan to the treasury,
15/364 30.21-30.75 n 什么概念?09-07 09:06:08-09-07 09:06:10What's the concept?
16/364 31.29-33.03 n 每天往国库里打四十三个亿,09-07 09:06:09-09-07 09:06:11Every day, 43 billion is deposited into the treasury.
17/364 33.63-36.99 hp 相当于每二十四小时就在国内建一座世界级跨海大桥。09-07 09:06:10-09-07 09:06:16Equivalent to building a world-class cross-sea bridge every 24 hours in the country.
18/364 37.65-38.25 aaa 二零二三年,09-07 09:06:11-09-07 09:06:122023,
19/364 38.37-40.53 n 全国国防军费预算一点五五万亿,09-07 09:06:11-09-07 09:06:16The national defense budget is 1.55 trillion,
20/364 41.01-42.45 n 跟烟草税率几乎持平。09-07 09:06:12-09-07 09:06:16Almost the same as tobacco tax rates.
21/364 42.75-43.77 aaa 所以网上有个段子,09-07 09:06:13-09-07 09:06:14So there's a joke online,
22/364 44.43-44.79 hp 你不抽,09-07 09:11:14-09-07 09:11:16You don't smoke.
23/364 44.91-46.41 aaa 我不抽航母坏了,09-07 09:06:16-09-07 09:06:18I don't smoke the aircraft carrier,
24/364 46.47-49.35 n 谁来修你一口我一口飞机火箭天上走。09-07 09:06:18-09-07 09:06:22Who will fix my one-for-one airplane, so we can fly to the sky?
25/364 49.59-53.31 bg 但是这是上交给国家的税不是利润而卖烟,09-07 09:06:19-09-07 09:07:12However, this is not profit from selling cigarettes but taxes paid to the state.
26/364 53.43-55.29 hp 真正的暴力藏在你看不见的地方,09-07 09:06:19-09-07 09:06:23The real violence is hidden in places you can't see.
27/364 55.65-58.77 aaa 烟嘴里包装盒上镶亲配方里,09-07 09:06:20-09-07 09:06:22In the ashtray, there is a box with packaging and ingredients.
28/364 58.83-61.36 n 还有那些天天往年酒店跑到业务员身上,09-07 09:06:21-09-07 09:06:24And those who constantly bother the business staff of hotels every year.
29/364 61.99-63.01 n 这期内容比较长,09-07 09:06:22-09-07 09:06:24This episode is quite long.
30/364 63.67-66.25 aaa 建议先点赞收藏艾特豆包提取文章,09-07 09:06:23-09-07 09:06:26Please like and save this article, and also mention @Doubao.
31/364 66.37-66.91 hp 结构框架,09-07 09:06:24-09-07 09:06:26Structural framework,
32/364 67.27-67.45 n 方便,09-07 09:06:25-09-07 09:06:25Convenient,
33/364 67.63-68.11 n 后期再看。09-07 09:06:25-09-07 09:06:27I'll look at it later.
34/364 68.82-69.06 n 现在,09-07 09:06:26-09-07 09:06:27Now,
35/364 69.18-69.78 aaa 咱们慢慢聊,09-07 09:06:27-09-07 09:06:28Let's talk slowly,
36/364 70.37-70.73 hp 要理解,09-07 09:06:28-09-07 09:06:29To understand,
37/364 70.85-73.27 de 今天的烟草得先回到四十多年前,09-07 09:06:28-09-07 09:07:08Let's go back to the 1940s,
38/364 73.57-75.66 n 一九八一年改革开放初期,09-07 09:06:29-09-07 09:06:32In the early years of China's reform and opening-up,
39/364 76.38-77.7 n 烟草行业乱成一锅粥,09-07 09:06:30-09-07 09:06:32The tobacco industry is a mess.
40/364 78.31-79.21 aaa 烟场遍地开花,09-07 09:06:30-09-07 09:06:31Flower-filled tobacco fields,
41/364 79.87-80.47 hp 牌号杂乱,09-07 09:06:31-09-07 09:06:33Confusing brand names,
42/364 80.59-80.77 de 无证,09-07 09:06:32-09-07 09:06:49Unlicensed,
43/364 81.33-82.23 aaa 税源大量流失,09-07 09:06:32-09-07 09:06:34Tax revenue is in large amounts,
44/364 83.01-84.78 n 跨过巨头虎市等等。09-07 09:06:33-09-07 09:06:35Overcoming giants and other challenges.
45/364 85.11-85.59 n 危急时刻,09-07 09:06:34-09-07 09:06:35In a critical moment,
46/364 86.32-87.1 hp 孤园一声令下,09-07 09:06:34-09-07 09:06:37Upon hearing the order,
47/364 87.78-88.98 aaa 烟草实行国家专营。09-07 09:06:35-09-07 09:06:36Tobacco is subject to state monopoly.
48/364 89.28-89.94 n 一九八二年,09-07 09:06:36-09-07 09:06:371982,
49/364 90.68-92.0 n 中国烟草总公司成立。09-07 09:06:37-09-07 09:06:38China Tobacco Corporation was established.
50/364 92.66-93.32 aaa 一九八三年,09-07 09:06:37-09-07 09:06:381983,
51/364 93.96-95.04 hp 烟草专卖条例颁布,09-07 09:06:38-09-07 09:06:41Tobacco Sales Regulations are enacted.
52/364 95.34-97.9 n 这一步根本不是什么弯道超车,09-07 09:06:39-09-07 09:06:41This is not a shortcut at all.
53/364 98.44-100.18 n 而是直接买下了整条赛道,09-07 09:06:39-09-07 09:06:42Instead, they directly bought the entire track.
54/364 100.83-101.85 aaa 聘请了所有裁判,09-07 09:06:40-09-07 09:06:41Hired all referees.
55/364 102.09-103.23 aaa 然后宣布比赛开始。09-07 09:11:42-09-07 09:11:44Then announce the start of the competition.
56/364 103.9-104.5 hp 一九九一年,09-07 09:06:41-09-07 09:06:431991,
57/364 105.16-106.42 aaa 烟草专卖法正式颁布,09-07 09:06:42-09-07 09:06:44The Tobacco Special Act has been formally promulgated.
58/364 107.02-108.76 n 从法律层面锁定了统一领导、09-07 09:06:43-09-07 09:06:46From a legal perspective, it is unified leadership.
59/364 109.18-110.62 n 直至管理专卖专营的体制。09-07 09:06:43-09-07 09:06:46Until the system of exclusive management and operation.
60/364 111.03-112.95 hp 二零零三年推行工商分离改革,09-07 09:06:44-09-07 09:06:49In 2003, the reform of separating government and business was implemented.
61/364 113.64-115.02 aaa 把生产和销售彻底拆开。09-07 09:06:45-09-07 09:06:46Separate production and sales completely.
62/364 115.38-118.01 n 二零一五年第一次全航也提水顺枪。09-07 09:06:46-09-07 09:06:54In the first round of the 2015 All-Air competition, water and guns were used in a combined manner.
63/364 118.67-119.33 aaa 二零二六年,09-07 09:06:48-09-07 09:06:492026,
64/364 119.98-124.84 n 烟草央企税后利润上缴比例从百分之二十五直接提到百分之三十五,09-07 09:06:49-09-07 09:06:54State-owned tobacco companies' tax revenue contribution ratio from 25% to 35%.
65/364 125.08-126.82 aaa 比石油电力还高十个百分点。09-07 09:06:50-09-07 09:06:51Ten percentage points higher than oil power.
66/364 127.12-128.86 hp 你看四十多年气不起,09-07 09:06:50-09-07 09:06:55I've been watching for forty years, but I still can't get it.
67/364 129.52-131.44 de 每一步都在把这台机器拧的更紧。09-07 09:06:51-09-07 09:07:09Every step tightens the machine more.
68/364 131.68-132.04 xss 到今天,09-07 09:06:52-09-07 09:07:07As of today,
69/364 132.16-133.72 aaa 它已经不是一个普通的行业了,09-07 09:06:52-09-07 09:06:54It's no longer just an ordinary industry.
70/364 134.38-141.58 n 它是一台油国家直接操控的财政印钞机家就业蓄水持加区域经济支柱三位一体的巨型机器。09-07 09:06:55-09-07 09:07:02It is a giant machine that directly controls the fiscal and monetary policies of oil-producing countries, serving as an economic pillar for their regions.
71/364 141.7-142.24 n 先说规模。09-07 09:06:56-09-07 09:06:59Let's start with the scale.
72/364 142.54-145.42 aaa 刚才说了二零二五年税利一万六千五百七十一,09-07 09:06:56-09-07 09:07:01I just said that the tax revenue for 2025 is one million six hundred and fifty-seven thousand.
73/364 145.96-148.42 hp 占全国一般公共预算收入的百分之七,09-07 09:06:57-09-07 09:07:01Accounts for 7% of the national general budget revenue,
74/364 149.08-151.6 n 国家每花一百块钱就有七块钱,09-07 09:06:59-09-07 09:07:02The country spends seven cents for every dollar it earns.
75/364 151.72-152.44 aaa 是鄢敏涛的。09-07 09:07:02-09-07 09:07:03It belongs to Yan Min Tao.
76/364 152.62-153.34 hp 但有意思的是,09-07 09:07:03-09-07 09:07:04Interestingly,
77/364 154.06-155.26 n 税利年年创新高,09-07 09:07:03-09-07 09:07:07Tax revenue continues to rise year after year.
78/364 155.86-157.06 n 销量却十年没涨过。09-07 09:07:04-09-07 09:07:07Sales have not increased in ten years.
79/364 157.42-161.62 aaa 中国卷烟销量的峰值在二零一四年五千零九十九万箱之后,09-07 09:07:05-09-07 09:07:09The peak of Chinese cigarette sales occurred after 5,099,000 boxes in May 2014.
80/364 161.68-162.58 hp 就再也没突破过,09-07 09:07:05-09-07 09:07:08Never broke through again,
81/364 163.24-165.34 n 长期在四千七百万箱左右横盘。09-07 09:07:08-09-07 09:07:12It has been fluctuating around 4.7 million boxes for a long time.
82/364 165.7-166.3 n 二零二五年,09-07 09:07:09-09-07 09:07:11In 2025,
83/364 166.42-168.76 xss 全国卷烟产量两万四千七百零三亿,09-07 09:07:09-09-07 09:07:56National cigarette production reached 24.703 billion sticks,
84/364 168.88-170.98 hp 只通比只涨了百分之零点二,09-07 09:07:10-09-07 09:07:14Only the "only" increased by 0.2%,
85/364 171.7-172.78 de 基本就是原地踏步,09-07 09:07:11-09-07 09:07:37It's basically just going in circles.
86/364 172.96-174.4 de 这就叫智张,09-07 09:07:11-09-07 09:07:36This is called "Chi Zhang",
87/364 174.46-176.44 aaa 是繁荣量不涨价、09-07 09:07:12-09-07 09:07:14The price of the product is not rising, it's thriving.
88/364 176.56-176.62 n 涨、09-07 09:07:13-09-07 09:07:13Rise,
89/364 176.74-177.4 n 税率照样涨,09-07 09:07:13-09-07 09:07:14Tax rates remain the same.
90/364 177.94-183.17 bg 老百姓的直观感受就是十几块的平价烟越来越难买几十上百的烟越来越多。09-07 09:07:14-09-07 09:09:17The public's intuitive feeling is that affordable cigarettes, which used to cost around 10 yuan, are becoming increasingly difficult to find, while expensive cigarettes costing dozens or hundreds of yuan are becoming more and more common.
91/364 183.79-186.23 n 再说结口烟草产业链看起来简单,09-07 09:07:15-09-07 09:07:16The tobacco industry chain appears simple,
92/364 186.96-188.9 n 众烟也卷言蔓阴三段。09-07 09:12:17-09-07 09:12:19The smoke billows, the words and shadows intertwine in three segments.
93/364 189.44-190.46 aaa 但每一段里面的水,09-07 09:07:17-09-07 09:07:18But the water in each section,
94/364 191.18-194.789 n 深圳的一产烟业种植全国两百五十万烟农主要在云南、09-07 09:07:17-09-07 09:07:26The tobacco industry in Shenzhen, which is the main supplier of tobacco products to the entire country, has 250,000 farmers who are mainly located in Yunnan.
95/364 194.91-195.15 n 贵州、09-07 09:07:18-09-07 09:07:19Guizhou,
96/364 195.27-195.51 aaa 湖南,09-07 09:07:19-09-07 09:07:19Hunan,
97/364 195.86-197.99 hp 但烟农是整个链条里最弱势的一环,09-07 09:07:19-09-07 09:07:24But the farmers are the weakest link in the entire chain.
98/364 198.53-199.07 n 重多少,09-07 09:07:20-09-07 09:07:21How much?
99/364 199.74-200.52 aaa 什么叫卖给谁?09-07 09:07:21-09-07 09:07:24What does "selling to whom" mean?
100/364 201.12-205.35 n 全是计划一包十八块的烟烟业成本只有五毛两,09-07 09:07:22-09-07 09:07:28The cost of each pack of cigarettes is 18 yuan, but the production cost for cigarette industry is only 5 cents.
101/364 205.47-207.27 aaa 占烟价的百分之二点七种。09-07 09:07:24-09-07 09:07:26Account for 2.7% of the total price.
102/364 207.45-207.93 hp 烟叶的农民,09-07 09:07:25-09-07 09:07:27Tobacco farmers,
103/364 208.11-209.43 n 一年也就几万块的收入。09-07 09:07:26-09-07 09:07:29A few tens of thousands of yuan a year.
104/364 210.08-210.14 aaa 二、09-07 09:07:27-09-07 09:07:28II.
105/364 210.32-216.9 hp 产卷烟制造全国十八家省级中原工业公司云南中冶一家独大上海烟草靠中华,09-07 09:07:28-09-07 09:07:37The 18 provincial-level industrial companies in China that manufacture cigarettes, with Yunnan Zhongye being the dominant one. Shanghai Tobacco relies on Chinese state-owned enterprises.
106/364 217.08-218.58 aaa 一年营收一千三百多亿。09-07 09:07:28-09-07 09:07:30Annual revenue of over 13 billion.
107/364 219.24-222.14 n 湖南中烟的芙蓉王湖北中淹的黄鹤楼,09-07 09:07:29-09-07 09:07:34 Hunan's "Fuwang" and Hubei's "Huanghe Lou",
108/364 222.77-224.689 n 浙江中烟的利群都是百亿级品牌,09-07 09:07:30-09-07 09:07:35Zhejiang Yikun's Liqiong is a billion-dollar brand.
109/364 224.93-230.56 aaa 三产批零物流三十三家省级烟草商业公司负责批发五百八十万持政零售户,09-07 09:07:31-09-07 09:07:35Thirty-three provincial tobacco commercial companies, which are part of the third category (wholesale), handle wholesale for 5.8 million registered retailers.
110/364 230.74-233.56 n 负责中端销售生产企业不能自己卖烟,09-07 09:07:35-09-07 09:07:38Companies responsible for mid-range sales and production cannot sell cigarettes themselves.
111/364 234.3-235.44 n 必须卖给商业公司,09-07 09:07:36-09-07 09:07:38Must be sold to a commercial company.
112/364 236.099-237.12 aaa 虽然叫工商分离,09-07 09:07:36-09-07 09:07:38Although it is called "separation of administration and industry",
113/364 237.69-239.35 de 但是离婚不理家好明线。09-07 09:07:37-09-07 09:08:21However, it is clear that divorce and neglect of family are not a good combination.
114/364 239.47-239.77 hp 讲完了,09-07 09:07:38-09-07 09:07:39Finished,
115/364 240.13-241.97 de 接下来是重点原辅料,09-07 09:07:38-09-07 09:08:01Next, we will discuss the key raw materials.
116/364 242.55-244.409 aaa 这个被所有人忽略的暴力上游,09-07 09:07:39-09-07 09:07:40This overlooked violence,
117/364 244.95-247.4 n 你以为一支烟就是烟叶卷起来错了,09-07 09:07:40-09-07 09:07:44You're wrong, a cigarette isn't just rolled tobacco.
118/364 247.64-249.91 n 一支烟里烟叶只是原料之一,09-07 09:07:40-09-07 09:07:44A cigarette is made of tobacco leaves, but it's not the only ingredient.
119/364 250.51-253.67 hp 还有绿嘴卷阴纸包装和爆珠相亲相燎。09-07 09:07:41-09-07 09:07:45There are green-mouthed paper packages and exploding bombs.
120/364 254.32-256.28 aaa 每一个都是高毛利高壁垒、09-07 09:07:42-09-07 09:07:44Each is a high-margin, high-barrier product.
121/364 256.4-258.33 n 高集中度的隐形印钞集。09-07 09:07:45-09-07 09:07:46High-resolution counterfeit money collection.
122/364 258.92-262.33 aaa 先说律嘴绿嘴的核心原料叫二醋酸纤维素四数。09-07 09:07:46-09-07 09:07:50First, let's talk about the core ingredients of Law Mouth Green Mouth: Dichloroacetic acid cellulose.
123/364 262.89-267.21 n 这个领域是典型的合资垄断国内最大的三家南通醋酸纤维、09-07 09:07:46-09-07 09:07:51This is a typical joint venture monopoly, the three largest domestic manufacturers of acetic acid fiber.
124/364 267.45-268.29 hp 珠海醋酸纤维、09-07 09:07:47-09-07 09:07:50Zhuhai Acetate Fiber,
125/364 269.03-274.59 n 昆明醋酸纤维全都是中国烟草总公司跟美国塞拉尼斯公司的合资企业,09-07 09:07:48-09-07 09:07:52Kunming acetate fiber is a joint venture between China Tobacco and US Seraphina,
126/364 274.83-277.29 aaa 南通一家产能占全国百分之五十七点三,09-07 09:07:51-09-07 09:07:53A factory in Nantong accounts for 57.3% of the national capacity,
127/364 278.09-279.53 hp 毛利率百分之三十七点二。09-07 09:07:51-09-07 09:07:56Profit margin is 37.2%.
128/364 279.829-282.65 n 整个丝塾行业平均毛利率百分之三十四点七。09-07 09:07:52-09-07 09:07:56The average gross profit margin of the entire silk industry is 34.7%.
129/364 283.31-286.61 n 前五大绿嘴泵厂占了全国供应量的百分之八十三点六。09-07 09:07:53-09-07 09:07:58The top five green mouth pump factories accounted for 83.6% of the national supply.
130/364 287.21-290.51 aaa 你想想烟草总公司不仅垄断了卷烟生产,09-07 09:07:54-09-07 09:07:56Think about it, tobacco companies not only monopolize cigarette production,
131/364 291.07-294.25 xss 还通过合资把上游最核心的滤嘴原料也攥在手里。09-07 09:07:57-09-07 09:09:03Also, through joint ventures, the company has secured control over the most critical raw materials for upstream filtration.
132/364 294.55-299.07 aaa 外部资本想进这个领域门都没有再说烟标就是卷烟包装盒,09-07 09:07:58-09-07 09:08:02External capital has no chance to enter this field, and the only thing they can do is to try to get into the tobacco industry through cigarette packaging.
133/364 299.31-301.59 n 这是印刷行业里最赚钱的细分赛道。09-07 09:07:58-09-07 09:08:01This is the most profitable niche in the printing industry.
134/364 301.89-303.09 n 行业龙头进家股份,09-07 09:07:59-09-07 09:08:01Industry leader, Jia shares.
135/364 303.21-305.25 hp 二零二五年烟标盈收四十五个亿,09-07 09:08:02-09-07 09:08:07In 2025, the tobacco industry will generate a revenue of $4.5 billion.
136/364 305.92-307.42 n 毛利率百分之二十九点七。09-07 09:08:02-09-07 09:08:05Gross profit margin is 29.7%.
137/364 308.2-310.66 n 历史上最高的时候到过百分之四十五点九。09-07 09:08:03-09-07 09:08:06The highest point in history was 45.9%.
138/364 311.11-311.59 de 东风股份、09-07 09:08:04-09-07 09:08:29Dongfeng Motor Corporation
139/364 311.71-312.19 aaa 金石科技、09-07 09:08:04-09-07 09:08:05Jinshi Technology,
140/364 312.31-314.89 n 毛利率都在百分之二十八到百分之三十二之间,09-07 09:13:06-09-07 09:13:08The profit margins are between 28% and 32%.
141/364 315.53-317.449 aaa 普通包装印刷行业毛利率多少?09-07 09:08:06-09-07 09:08:08What is the average gross profit margin in the general packaging printing industry?
142/364 318.09-319.53 n 百分之十五到百分之二十。09-07 09:08:07-09-07 09:08:08Fifteen to twenty percent.
143/364 319.89-321.03 n 燕彪为什么这么赚钱?09-07 09:08:07-09-07 09:08:09Why does Yan Biao make so much money?
144/364 321.69-324.27 hp 因为客户只有十八家中原公司订单稳定,09-07 09:08:08-09-07 09:08:13Because the customer only has 18 stable orders from companies in Changyuan,
145/364 324.94-326.02 aaa 回款即时单价高,09-07 09:08:09-09-07 09:08:10High immediate return rate,
146/364 326.62-328.72 n 而且一旦进入供应链就不会被换掉,09-07 09:08:09-09-07 09:08:13And once you're in the supply chain, it won't be replaced.
147/364 329.02-330.1 n 然后是香精香料,09-07 09:08:10-09-07 09:08:13Then comes the fragrance and flavor,
148/364 330.76-332.86 aaa 这是整个产业链里最黑香的环节,09-07 09:08:11-09-07 09:08:13This is the most lucrative and shady part of the entire supply chain.
149/364 333.16-334.96 n 一款烟的口味百分之九十以上,09-07 09:08:13-09-07 09:08:16A cigarette with a flavor percentage of more than 90%.
150/364 335.02-336.1 hp 由香精配方决定,09-07 09:08:14-09-07 09:08:18Determined by the fragrance formula,
151/364 336.66-341.82 aaa 而配方是各家中烟的最高机密行业龙头华宝国际毛利率百分之四十点八。09-07 09:08:15-09-07 09:08:19And the formula is a closely guarded trade secret of leading Chinese tobacco companies, with gross profit margins reaching 48%.
152/364 342.48-343.38 n 二零二四年的时候,09-07 09:08:16-09-07 09:08:18In 2024,
153/364 343.5-344.82 n 到过百分之四十二点七、09-07 09:08:16-09-07 09:08:18Visited 42.7%,
154/364 345.27-347.19 hp 百分之四十以上的毛利率什么概念?09-07 09:08:19-09-07 09:08:23What is a gross profit margin of more than 40%?
155/364 347.67-348.45 n 在制造业里,09-07 09:08:20-09-07 09:08:20In manufacturing,
156/364 349.01-350.45 n 这是接近奢侈品的水平。09-07 09:08:20-09-07 09:08:23This is at the level of luxury goods.
157/364 351.05-351.95 aaa 除了这三个大头,09-07 09:08:21-09-07 09:08:22Besides these three big heads,
158/364 352.62-353.92 n 还有爆珠卷,09-07 09:08:22-09-07 09:08:23There are also bubble wrap rolls.
159/364 354.04-355.54 de 烟纸类设磨爆竹,09-07 09:08:22-09-07 09:08:38Firecrackers,
160/364 355.599-356.56 aaa 一颗成本几分钱,09-07 09:08:23-09-07 09:08:24A few cents,
161/364 357.21-358.77 n 能让一包烟多卖五到十块。09-07 09:08:24-09-07 09:08:27It can make a pack of cigarettes sell for five to ten more.
162/364 359.19-359.67 hp 镭售模式,09-07 09:08:24-09-07 09:08:26 Rental model,
163/364 359.85-361.59 n 包装材料里增长最快的品类。09-07 09:08:25-09-07 09:08:28Fastest-growing product categories in packaging materials.
164/364 362.2-364.9 aaa 靳家的镭射业务上半年同比涨了百分之三十。09-07 09:08:26-09-07 09:08:29The laser business of the Jin family increased by 30% year-on-year in the first half.
165/364 365.56-368.44 hp 所以你看烟草真正的暴力环节全在原辅料理。09-07 09:08:27-09-07 09:08:32So, you see that the real violence of tobacco lies in its raw and processed form.
166/364 368.67-370.41 n 而且这些环节有一个共同特征,09-07 09:08:28-09-07 09:08:30Furthermore, these stages share a common characteristic:
167/364 370.98-371.52 n 技术壁垒,09-07 09:08:28-09-07 09:08:29Technical barriers,
168/364 371.64-373.2 aaa 加客户绑定加寡头垄断,09-07 09:08:30-09-07 09:08:31Add customer binding, add oligopoly.
169/364 373.81-376.09 de 能进入十八家中原供应商名录的企业,09-07 09:08:30-09-07 09:09:00Enter the list of 18 suppliers in Zhongyuan.
170/364 376.65-377.85 n 各个赚得盆满钵满,09-07 09:08:31-09-07 09:08:33Everyone is making a fortune,
171/364 378.61-379.09 n 进不去的,09-07 09:08:32-09-07 09:08:34Can't get in,
172/364 379.21-380.73 aaa 连门都摸不到这个圈子。09-07 09:08:32-09-07 09:08:35I can't even get into this circle.
173/364 380.91-381.51 hp 外人进不来。09-07 09:08:33-09-07 09:08:35No one can enter.
174/364 381.87-382.349 n 讲到这里,09-07 09:08:34-09-07 09:08:35At this point,
175/364 382.87-384.37 n 我得停一下刷新一个数字。09-07 09:08:35-09-07 09:08:37I need to pause and refresh a number.
176/364 385.04-387.86 aaa 中国每年因吸因导致的死亡人数超过一百万,09-07 09:08:35-09-07 09:08:38Every year, more than one million people in China die from smoking-related causes.
177/364 388.46-390.26 n 超过艾滋病结核并疟疾之河。09-07 09:08:36-09-07 09:08:39Surpassing the combined populations of HIV and malaria.
178/364 390.56-391.4 hp 一九九零年以来,09-07 09:08:37-09-07 09:08:39Since 1990,
179/364 391.52-395.24 n 中国烟草产品可能导致了至少五千七百万人死亡,09-07 09:08:38-09-07 09:08:42Chinese tobacco products have caused at least 570,000 deaths.
180/364 395.88-397.68 aaa 没有任何公司能接近这个数字。09-07 09:08:39-09-07 09:08:40No company can reach this number.
181/364 398.09-399.62 de 而刚才讲的每一个暴力环节,09-07 09:08:39-09-07 09:09:00And every violent scene that was just mentioned,
182/364 400.28-401.18 n 每一个垄断设计,09-07 09:08:40-09-07 09:08:42Each monopoly design,
183/364 401.76-403.26 hp 最终都连接到这个数字上。09-07 09:08:41-09-07 09:08:44All of them eventually connect to this number.
184/364 403.88-404.66 aaa 绿嘴卖的越贵。09-07 09:08:41-09-07 09:08:43The green-mouthed guy is selling more and more expensive.
185/364 405.43-408.49 n 烟标印的月清梅香精调的越让人上瘾,09-07 09:08:42-09-07 09:08:48The fragrance of plum blossom, which is added to the cigarette label, makes people more and more addicted.
186/364 409.12-410.5 n 背后的死亡数字就越高,09-07 09:08:43-09-07 09:08:46The more behind, the higher the death toll.
187/364 410.74-411.7 aaa 这不是道德评判,09-07 09:08:44-09-07 09:08:45This is not a moral judgment.
188/364 412.29-412.95 hp 这是一笔账。09-07 09:08:45-09-07 09:08:47This is an account.
189/364 413.61-413.67 aaa 好,09-07 09:08:46-09-07 09:08:47Okay,
190/364 413.85-415.86 n 咱们继续先讲组织架构,09-07 09:08:47-09-07 09:08:49Let's continue to talk about organizational structure.
191/364 416.48-417.08 aaa 用一个类比,09-07 09:08:47-09-07 09:08:48Using an analogy,
192/364 417.2-417.68 hp 你就懂了。09-07 09:08:48-09-07 09:08:50You understand.
193/364 417.98-423.98 n 中国烟草的顶层是国家烟草专卖局和中国烟草总公司同一批人挂两个牌子,09-07 09:08:49-09-07 09:08:55The top of Chinese tobacco is that the State Tobacco Monopoly Bureau and China National Tobacco Corporation are a group of people, using two brands.
194/364 424.1-425.0 aaa 一个管行政监管,09-07 09:08:49-09-07 09:08:50Administer and regulate.
195/364 425.61-427.28 hp 一个馆经营副部级、09-07 09:08:51-09-07 09:08:54A deputy director of a museum,
196/364 427.4-429.43 aaa 隶属工信部跟其他部位不一样。09-07 09:08:51-09-07 09:08:54It is different from other departments under the Ministry of Industry and Information Technology.
197/364 430.12-431.56 n 烟草局是完全垂直管理,09-07 09:08:53-09-07 09:08:55The Tobacco Bureau is completely vertically managed.
198/364 431.68-432.52 hp 诞省市、09-07 09:08:54-09-07 09:08:56Prince Albert,
199/364 432.64-435.56 aaa 县三级烟草局人财物全部中央统筹,09-07 09:08:55-09-07 09:08:57The county-level tobacco bureau's personnel and assets are all centrally managed.
200/364 436.099-438.62 n 地方政府管不着一个县烟草局的局长,09-07 09:08:56-09-07 09:09:00Local governments cannot control the director of a county tobacco bureau.
201/364 439.29-439.95 n 县里的书记、09-07 09:08:57-09-07 09:09:00The county secretary,
202/364 440.07-443.43 hp 县长管不了他他的乌纱帽在省局和国家局手里,09-07 09:08:57-09-07 09:09:04The county magistrate can't do anything about it, his position is in the hands of the provincial and national departments.
203/364 443.79-444.57 aaa 如果用一个类比,09-07 09:08:58-09-07 09:09:00If we use an analogy,
204/364 445.23-446.13 n 这就像一个毒贩,09-07 09:09:00-09-07 09:09:03It's like a drug dealer.
205/364 446.9-447.86 n 同时又是你的一生,09-07 09:09:01-09-07 09:09:04At the same time, it is also your life.
206/364 448.27-449.89 aaa 同时还是第 a缉毒局探员,09-07 09:09:02-09-07 09:09:04At the same time, he was also a detective with the Narcotics Bureau.
207/364 450.51-451.41 de 他寄买你香烟,09-07 09:09:02-09-07 09:09:28He bought cigarettes for you.
208/364 451.98-453.42 de 又告诉你吸烟有害健康,09-07 09:09:03-09-07 09:09:45I'm telling you again that smoking is harmful to your health.
209/364 453.54-455.88 n 还负责专卖假烟的经营模式。09-07 09:09:04-09-07 09:09:06Also responsible for the business model of selling counterfeit cigarettes.
210/364 456.0-457.81 xss 我总结为三重所赐,09-07 09:09:04-09-07 09:09:29I summarize as three gifts,
211/364 458.62-459.82 hp 计划管理锁死产量、09-07 09:09:05-09-07 09:09:08Planning and management lock production,
212/364 459.94-460.42 n 专卖制度,09-07 09:09:06-09-07 09:09:07Exclusive dealing,
213/364 460.54-462.94 aaa 锁死渠道许可证制度锁死终端。09-07 09:09:07-09-07 09:09:08Locking channel license system locks terminals.
214/364 463.58-468.36 n 第种计划管理种多少烟叶斩多少卷烟调多少货?09-07 09:09:07-09-07 09:09:12How many kilograms of tobacco, how many cigarettes, and how much adjustment are needed for the third plan?
215/364 468.99-470.67 aaa 全市国家下达的计划指标,09-07 09:14:09-09-07 09:14:11The planned targets assigned by the central government to each city.
216/364 471.41-472.67 n 任何单位和个人不能改,09-07 09:09:09-09-07 09:09:11No unit or individual shall be modified.
217/364 472.97-474.41 hp 云南中烟一年能产多少?09-07 09:09:09-09-07 09:09:13How much can Yunnan Tobacco produce in a year?
218/364 474.53-474.71 aaa 香烟?09-07 09:09:10-09-07 09:09:11Cigarettes?
219/364 475.36-475.54 aaa 不是,09-07 09:09:12-09-07 09:09:12No,
220/364 475.6-476.38 n 他自己说了算,09-07 09:09:12-09-07 09:09:14He can make his own decisions.
221/364 476.92-482.58 n 是国务院计划部门定的第二重专卖制度生产批发进出口全部由烟草系统垄断。09-07 09:09:13-09-07 09:09:20The second-level exclusive sales system, which was determined by the State Council's Planning Department, monopolizes production, wholesale and import/export of tobacco products.
222/364 482.94-483.36 aaa 民营资本,09-07 09:09:14-09-07 09:09:14Private capital,
223/364 483.48-485.4 hp 外资一律不能进卷烟生产领域,09-07 09:09:14-09-07 09:09:18Foreign investment is prohibited in the tobacco production industry.
224/364 485.75-487.34 aaa 这是百分之一百的国有垄断。09-07 09:09:15-09-07 09:09:17This is 100% state-owned monopoly.
225/364 487.46-487.64 n 第三,09-07 09:09:16-09-07 09:09:17Third,
226/364 487.759-488.66 n 重许可证制度,09-07 09:09:17-09-07 09:09:19Re-licensing system,
227/364 489.2-490.28 aaa 五百八十万零售户,09-07 09:09:18-09-07 09:09:19580,000 retailers
228/364 490.93-494.89 bg 每个都要办烟草专卖零售许可证一个经营场所只能办一个证,09-07 09:09:19-09-07 09:10:22Each business must obtain a tobacco retail license, and each location can only have one.
229/364 495.53-496.91 hp 拿到证之后能拿多少货,09-07 09:09:19-09-07 09:09:23How much goods can be shipped after obtaining the license?
230/364 497.03-497.45 n 拿什么烟,09-07 09:09:20-09-07 09:09:21What kind of cigarettes?
231/364 497.8-500.53 aaa 还要看你的等级零售户赚的只是批零差价,09-07 09:09:21-09-07 09:09:23The only profit you can make is from the difference between wholesale and retail prices.
232/364 501.11-502.07 n 没有任何定价权。09-07 09:09:21-09-07 09:09:23No pricing rights.
233/364 502.82-510.13 n 说白了五百八十万零售户都是烟草体系的终端加盟商三重所死之下增长从哪来?09-07 09:09:22-09-07 09:09:30In simple terms, where does the growth of 5.8 million retail outlets come from under the tobacco system's terminal franchise model?
234/364 510.67-512.23 n 就是前面说的一价不量,09-07 09:09:23-09-07 09:09:29As mentioned earlier, the one-to-one correspondence is not a direct mapping.
235/364 512.77-514.09 hp 但这个模式有临界点。09-07 09:09:24-09-07 09:09:27However, this pattern has a critical point.
236/364 514.73-515.69 aaa 二零二六年开年,09-07 09:09:25-09-07 09:09:27In the early days of 2026,
237/364 516.37-519.25 aaa 全国百分之七十二的卷烟品种出现价格倒广,09-07 09:09:28-09-07 09:09:31Seventy-two percent of the cigarette varieties in China have experienced price declines.
238/364 519.61-521.11 hp 零售户进价比卖价还高,09-07 09:09:28-09-07 09:09:32The retail price is higher than the wholesale price.
239/364 521.79-522.51 de 卖包倒贴前。09-07 09:09:29-09-07 09:09:41Before selling bags.
240/364 522.81-523.47 xss 同年上半年,09-07 09:09:30-09-07 09:09:54In the same half-year,
241/364 524.12-526.76 n 全国国内消费税同比下降百分之三点四,09-07 09:09:30-09-07 09:09:38National consumption tax decreased by 3.4% compared to the previous year,
242/364 527.35-528.13 n 再也撑不住了,09-07 09:09:31-09-07 09:09:37I can't take it anymore,
243/364 528.76-529.72 aaa 是开始往下走,09-07 09:09:32-09-07 09:09:32Start going down,
244/364 530.36-531.86 hp 这就是临界点到来的信号。09-07 09:09:33-09-07 09:09:36This is the signal that a critical point has arrived.
245/364 532.1-532.16 aaa 好,09-07 09:09:33-09-07 09:09:35Okay,
246/364 532.84-534.28 hp 明面上的经营模式讲完了,09-07 09:09:37-09-07 09:09:41The surface-level business model is finished,
247/364 534.91-539.65 aaa 接下来是今天最重磅的部分终端促销这个法律禁止广告,09-07 09:09:38-09-07 09:09:41The next part is the most important today: terminal promotions. This law prohibits advertising,
248/364 539.77-541.63 n 但促销从未停止的灰色地带。09-07 09:09:39-09-07 09:09:41The gray area where promotions never stop.
249/364 542.0-544.66 n 很多人以为烟草广告被法律禁了,09-07 09:09:39-09-07 09:09:42Many people think that tobacco advertising has been banned by law,
250/364 545.24-546.62 de 烟草行业就不做营销了。09-07 09:09:42-09-07 09:10:17The tobacco industry will no longer engage in marketing.
251/364 547.19-549.99 aaa 大错特错广告可以进促销,09-07 09:09:42-09-07 09:09:44It's a big mistake to advertise.
252/364 550.17-550.71 hp 从来没停过,09-07 09:09:43-09-07 09:09:45Never stop,
253/364 551.32-554.74 n 只是从明面上的广告牌转到了台面下的终端推广。09-07 09:09:44-09-07 09:09:48It has shifted from surface-level advertising to in-store promotions.
254/364 555.33-556.59 n 如果你身边有开饮酒店,09-07 09:09:44-09-07 09:09:48If you have a hotel with self-service,
255/364 556.71-557.73 aaa 办了烟草证的朋友,09-07 09:09:45-09-07 09:09:46Friends who have obtained a tobacco license,
256/364 558.31-559.15 hp 你问一句就知道,09-07 09:09:45-09-07 09:09:48You ask, I answer.
257/364 559.79-562.13 de 几乎每周都有各大品牌的三方公司,09-07 09:09:46-09-07 09:10:28Almost every week, major brands have third-party companies.
258/364 562.25-564.28 aaa 业务员上门拜访送物料,09-07 09:09:48-09-07 09:09:50Salesperson visits customers and delivers materials.
259/364 564.34-564.7 n 做陈列、09-07 09:09:49-09-07 09:09:50Display,
260/364 565.31-565.73 n 高品贱,09-07 09:09:50-09-07 09:09:50High quality,
261/364 566.38-569.33 hp 那销量这些人不是烟草公司的正式员工,09-07 09:09:50-09-07 09:09:54These people are not official employees of the tobacco company.
262/364 569.94-573.12 n 全部是第三方促销公司的人运作模式是这样的,09-07 09:09:51-09-07 09:09:54The operating model of all third-party promotional companies is as follows:
263/364 573.66-577.95 aaa 每家中原工业公司都有市场营销中心负责本品牌在全国的推广,09-07 09:09:52-09-07 09:09:54Each of the main industrial companies has a marketing center responsible for promoting their brand across the country.
264/364 578.46-580.32 n 但营销中心自己不直接做中断,09-07 09:09:52-09-07 09:09:55However, the marketing center does not directly handle interruptions.
265/364 581.07-585.15 de 而是通过招标把推广执行外包给各地的第三方促销公司。09-07 09:14:55-09-07 09:15:12Instead, the promotion is outsourced to third-party promotional companies in different regions through bidding.
266/364 585.45-587.49 hp 我给你看几个公开数据的招标数据,09-07 09:09:55-09-07 09:09:59I'm going to show you some publicly available bidding data.
267/364 588.15-593.87 n 重庆中银二零二六到二零二七年终端推广项目中标金额中断推广五百零三点五万,09-07 09:09:55-09-07 09:10:03The terminal promotion project of Chongqing Zhongyin for 2026-2027, with a bid amount of interruption and five hundred million three point five thousand.
268/364 593.99-595.43 xss 配套物料九十点四三万,09-07 09:09:56-09-07 09:10:29Accessories, 90.43 million
269/364 595.78-596.68 aaa 合计将近六百万。09-07 09:09:57-09-07 09:09:58Totaling nearly six million.
270/364 596.92-599.44 n 这还只是重庆中烟一家两年期的一个项目。09-07 09:09:57-09-07 09:10:00This is just a two-year project for Chongqing Tobacco.
271/364 599.85-604.3 aaa 山东中烟的营销推广项目一个标段最高限价四百一十一点四万,09-07 09:09:58-09-07 09:10:03The marketing and promotion project of Shandong Yuxiang has a highest bid limit of 1,411,400.
272/364 605.19-608.06 hp 另一个标段九十七万加起来五百多万。09-07 09:09:59-09-07 09:10:04Another bid, 970,000 plus five hundred thousand.
273/364 608.47-613.0 n 广东中医二零二五到二零二七年全国市场推广服务分了十三个标段。09-07 09:10:01-09-07 09:10:10There are 13 bidding segments for the national market promotion service of Guangdong Traditional Chinese Medicine from 2025 to 2027.
274/364 613.79-615.529 aaa 云南中烟在上海的终端推广,09-07 09:10:04-09-07 09:10:06Yunnan Tobacco's terminal promotion in Shanghai,
275/364 616.01-619.6 n 按次计费重点终端走访一次四十六块两毛两十八家。09-07 09:10:04-09-07 09:10:10Conduct a targeted visit to 46 terminals, each with an average of two and eighteen.
276/364 619.72-622.24 hp 中英公司每家在全国几十个省份都有投入,09-07 09:10:05-09-07 09:10:10The company has invested in dozens of provinces across the country.
277/364 622.78-623.08 aaa 一个省,09-07 09:10:06-09-07 09:10:07A province,
278/364 623.2-631.299 aaa 每年几百万到上千万的营销费用是常贷全国加起来每年中断促销的总盘子是几十亿甚至上百亿,09-07 09:10:08-09-07 09:10:12Millions to tens of millions of marketing expenses every year, and the total amount of promotional interruptions nationwide is in the billions or even hundreds of billions.
279/364 631.71-632.76 hp 这些钱都花在哪了?09-07 09:10:11-09-07 09:10:14Where did all the money go?
280/364 633.35-637.94 n 一桌饰品鉴衣场一千四百八十块圈层营销会议一场四问吧,09-07 09:10:12-09-07 09:10:17A jewelry and apparel exhibition, a round-table marketing meeting, one thousand four hundred eighty yuan. Four questions to ask:
281/364 638.24-640.1 n 陈列展示九十平米以上的场所,09-07 09:10:13-09-07 09:10:16Displaying spaces of 90 square meters or more,
282/364 640.28-641.96 aaa 一个月两万五千五百六十块,09-07 09:10:13-09-07 09:10:1525,600 per month
283/364 642.2-643.7 hp 还有 p o s 机屏幕广告,09-07 09:10:16-09-07 09:10:19There are also POS machine screen ads,
284/364 644.36-646.64 aaa 江苏中烟的系统覆盖全省三万家门店,09-07 09:10:17-09-07 09:10:19Jiangsu Tobacco's system covers 30,000 stores across the province.
285/364 647.0-648.38 n 每天循环播放三百次,09-07 09:10:17-09-07 09:10:19Repeat 300 times each day.
286/364 649.02-650.4 n 这本质上就是烟草广告,09-07 09:10:18-09-07 09:10:20This is essentially a tobacco advertisement.
287/364 651.01-652.63 de 只是换了个终端宣传的名头。09-07 09:10:19-09-07 09:10:46Just a change of name for the terminal.
288/364 653.21-654.71 hp 那为什么要走第三方公司?09-07 09:10:20-09-07 09:10:22Why use a third-party company?
289/364 655.43-656.63 aaa 我点到为止说三点。09-07 09:10:20-09-07 09:10:22I will speak three points until I finish.
290/364 656.92-657.1 n 第一,09-07 09:10:21-09-07 09:10:21First,
291/364 657.16-662.47 n 合规隔离财政部和税务总局明确规定烟草企业的广告费和业务宣传费,09-07 09:10:21-09-07 09:10:27The Ministry of Finance and the State Taxation Administration have clearly defined advertising expenses and business promotion fees for tobacco enterprises.
292/364 662.77-664.03 n 一律不能在事前扣除。09-07 09:10:22-09-07 09:10:24No deductions are allowed in advance.
293/364 664.56-667.02 bg 但如果把费用包装成终端推广服务,09-07 09:10:23-09-07 09:11:13However, if the fees are packaged as a terminal promotion service,
294/364 667.53-667.71 aaa 通过。09-07 09:10:24-09-07 09:10:24Okay.
295/364 667.77-669.63 hp 第三方公司执行性质就变了,09-07 09:10:24-09-07 09:10:28The nature of the third-party company changes.
296/364 669.75-670.65 aaa 这是购买服务,09-07 09:10:25-09-07 09:10:26This is a purchase of services.
297/364 671.07-671.73 n 不是打广告。09-07 09:10:26-09-07 09:10:27Not an advertisement.
298/364 672.09-672.27 aaa 第二,09-07 09:10:27-09-07 09:10:27Second,
299/364 673.04-674.06 n 费用腾挪空间大,09-07 09:10:27-09-07 09:10:29Large space for cost shifting.
300/364 674.77-675.25 n 一个标价,09-07 09:10:28-09-07 09:10:29A price tag,
301/364 675.43-678.93 aaa 一千四百八十的品鉴会实际成本可能几百块,09-07 09:10:29-09-07 09:10:32The actual cost of the tasting event with 1,480 bottles could be a few hundred dollars.
302/364 679.23-681.57 hp 一个标价两万五千五百六十的展示位,09-07 09:10:29-09-07 09:10:34A display stand priced at 25,600.
303/364 682.28-685.58 de 实际场地费可能几千块中间的差价去哪了?09-07 09:10:30-09-07 09:11:15Where did the difference of several thousand yuan go that might be in the actual site fee?
304/364 686.12-686.66 xss 你自己想。09-07 09:10:31-09-07 09:10:48Think for yourself.
305/364 686.78-686.96 n 第三,09-07 09:10:31-09-07 09:10:32Third,
306/364 687.14-693.93 n 利益输送通道哪些三方公司能中标中标价怎么定的物料从哪家采购烟草系统?09-07 09:10:32-09-07 09:10:39Which three-party companies can be involved in the profit transfer channel? How is the bidding price determined? Where are the materials sourced from? Tobacco system?
307/364 694.05-694.41 n 近年来,09-07 09:10:33-09-07 09:10:35In recent years,
308/364 694.53-698.1 aaa 反腐被查的营销中心负责人不在少数问题,09-07 09:10:34-09-07 09:10:36There are not a few cases of marketing center leaders who have been investigated for corruption.
309/364 698.22-700.44 hp 大多处在终端促销和物料采购环节。09-07 09:10:34-09-07 09:10:38Mostly in the terminal and material procurement stages.
310/364 700.68-701.94 n 这部分我就不细说了,09-07 09:10:35-09-07 09:10:38I won't go into detail about this part.
311/364 702.45-702.99 hp 懂的都懂。09-07 09:10:39-09-07 09:10:41I understand.
312/364 703.62-703.68 n 好。09-07 09:10:40-09-07 09:10:40Okay.
313/364 703.8-704.22 n 规模结构、09-07 09:10:40-09-07 09:10:41Scale structure,
314/364 704.34-707.76 aaa 组织经营模式四个维度全部拆完了好屏。09-07 09:10:41-09-07 09:10:43The four dimensions of the organizational operating model have been completely dismantled.
315/364 707.9-710.69 n 最后我说说我的判断中国烟草的本质是什么?09-07 09:10:42-09-07 09:10:46Finally, I want to talk about my judgment on the essence of Chinese tobacco.
316/364 711.22-712.12 hp 他不是一个行业,09-07 09:10:42-09-07 09:10:46He is not an industry.
317/364 712.63-715.51 n 它是一台由国家直接运营的成饮品税收系统。09-07 09:10:43-09-07 09:10:46It is a beverage tax system operated directly by the state.
318/364 715.95-717.63 aaa 这台机器的设计逻辑非常精密,09-07 09:10:44-09-07 09:10:46The design logic of this machine is very precise.
319/364 718.17-719.91 hp 用专卖制度垄断经营主体,09-07 09:10:47-09-07 09:10:50Monopolize the operation by a sole proprietor.
320/364 720.51-725.71 de 用计划管理控制总供给用许可证制度控制中断用垂直管理,09-07 09:10:47-09-07 09:11:44Use a plan management control system to manage supply, use a permit system to control interruptions, and implement vertical management.
321/364 725.83-726.49 aaa 保证执行力,09-07 09:10:48-09-07 09:10:49Ensure execution,
322/364 727.2-728.46 n 用以加补量实现增长。09-07 09:10:49-09-07 09:10:51To achieve growth through supplementation.
323/364 728.7-730.26 n 用盒子绑定上有原辅料,09-07 09:10:49-09-07 09:10:51The original ingredients are bound in a box.
324/364 730.86-732.78 xss 用第三方促销绕开广告禁令,09-07 09:10:50-09-07 09:11:21Bypass advertising restrictions using third-party promotions,
325/364 733.36-734.62 aaa 其虫设计环环相扣,09-07 09:10:51-09-07 09:10:52The insect design is intricately linked,
326/364 735.31-737.95 hp 把从页业到终端的每一个环节都牢牢攥在手里,09-07 09:10:51-09-07 09:10:55Control every link from the printing press to the end user,
327/364 738.19-740.23 n 但这台机器正在换挡年轻人,09-07 09:10:52-09-07 09:10:54This machine is changing the young people.
328/364 740.29-741.79 n 不接盘了十五到二十四次,09-07 09:10:53-09-07 09:10:55I'm not going to continue the bidding.
329/364 741.97-743.47 aaa 吸烟率只有百分之五点二。09-07 09:10:54-09-07 09:10:55Smoking rate is only 5.2%.
330/364 743.77-744.91 bg 老烟民在加速离场,09-07 09:15:56-09-07 09:16:30The old smoker is hurrying to leave.
331/364 745.61-747.53 n 每年因吸引死亡超过一百万人,09-07 09:10:55-09-07 09:11:01Every year, more than one million people are killed by it.
332/364 747.95-751.37 n 百分之七十二的价格倒挂消费税首次幅增长,09-07 09:10:56-09-07 09:11:01A 72% increase in the price of reverse-charge consumption tax,
333/364 752.14-754.84 aaa 所有信号都在说一架不亮的老路走不通了,09-07 09:10:57-09-07 09:11:01All the signals are saying that a dark road is impassable.
334/364 755.56-756.52 hp 回到开头那个数字,09-07 09:10:57-09-07 09:11:01Go back to the beginning number,
335/364 757.12-758.92 n 每天往国库里打四十三个亿。09-07 09:11:02-09-07 09:11:05Every day, 43 billion is deposited into the treasury.
336/364 759.27-760.32 aaa 但你再算另一笔账,09-07 09:11:03-09-07 09:11:04But if you calculate another account,
337/364 761.04-764.34 n 中国每年因吸烟导致的直接医疗费用超过三千亿,09-07 09:11:03-09-07 09:11:09China spends over 30 billion yuan each year on direct medical costs due to smoking.
338/364 764.58-766.2 hp 总社会成本接近九千亿,09-07 09:11:04-09-07 09:11:08Total social cost is close to 90 billion.
339/364 766.79-767.57 aaa 每收一块钱。09-07 09:11:05-09-07 09:11:06One cent per piece.
340/364 767.69-770.82 n 烟草税社会要付出一块五到一块六的成本,09-07 09:11:06-09-07 09:11:10The social cost of tobacco taxes is estimated to be between five and six dollars per pack.
341/364 771.12-772.35 aaa 这不是一笔赚钱的买卖,09-07 09:11:07-09-07 09:11:09This is not a transaction for profit.
342/364 772.82-773.9 hp 这是一笔跨期账,09-07 09:11:09-09-07 09:11:13This is a overdue bill.
343/364 774.49-775.69 n 用短期确定的税率,09-07 09:11:10-09-07 09:11:13Using a short-term, certain tax rate.
344/364 775.99-778.45 aaa 换长期医保基金和劳动生产率的可持续。09-07 09:11:10-09-07 09:11:13Sustain long-term health insurance funds and labor productivity.
345/364 779.12-781.45 n 国家在下一盘有序退出的棋,09-07 09:11:11-09-07 09:11:13The country is playing a well-planned exit strategy.
346/364 782.05-783.37 n 一边用涨价和高端化,09-07 09:11:14-09-07 09:11:16While using price increases and high-end products,
347/364 783.55-785.95 bg 把存量烟民的最后价值平稳炸出来,09-07 09:11:15-09-07 09:12:00To safely extract the last value of existing smokers,
348/364 786.51-790.77 aaa 一边把烟草央企利润上缴比例从百分之二十五提到百分之三十五,09-07 09:11:16-09-07 09:11:19Instead of transferring 25% of their profits to the state-owned tobacco company, they will now transfer 35%.
349/364 791.39-792.83 n 把超额收益收归财政,09-07 09:11:16-09-07 09:11:17Allocate excess profits to the treasury,
350/364 793.44-796.96 de 一边给加热不燃烧开正门给非法电子烟赌偏门,09-07 09:11:17-09-07 09:11:46While giving the heating equipment a direct entrance and illegal electronic cigarettes an indirect route,
351/364 797.64-799.44 n 用十到二十年时间平滑换挡。09-07 09:11:17-09-07 09:11:20Smooth transition over a period of 10 to 20 years.
352/364 799.68-800.28 hp 最后说一句,09-07 09:11:18-09-07 09:11:21Finally, I want to say that...
353/364 800.93-801.11 n 烟草、09-07 09:11:19-09-07 09:11:20Tobacco,
354/364 801.23-801.41 aaa 白酒、09-07 09:11:20-09-07 09:11:21White liquor,
355/364 801.59-801.77 n 奶茶、09-07 09:11:21-09-07 09:11:21Milk tea,
356/364 801.89-802.25 n 短视频、09-07 09:11:22-09-07 09:11:22Short videos,
357/364 802.85-804.23 aaa 底层都是设计依赖收割、09-07 09:11:22-09-07 09:11:24The underlying principle is design dependency harvesting.
358/364 804.35-809.31 xss 注意力或诚瘾性的生意区别只在于烟草油国家专卖危害被明码标价。09-07 09:11:23-09-07 09:12:47The difference between a business that attracts attention or is addictive and one that sells tobacco oil lies in the fact that the harmful effects of tobacco are clearly marked.
359/364 809.55-812.57 hp 你每抽一口烟都是在给这台机器添燃料,09-07 09:11:24-09-07 09:11:29Every time you take a drag, you're adding fuel to the machine.
360/364 813.13-814.51 n 而看懂樱草这盘棋,09-07 09:11:24-09-07 09:11:27And to understand this game of Cherry Blossom,
361/364 815.22-817.139 n 你也就看懂了一切商瘾生意的终局。09-07 09:11:25-09-07 09:11:27You have understood the final outcome of all business dealings.
362/364 817.5-818.22 aaa 我是五 k 叔,09-07 09:11:26-09-07 09:11:27I am Five K Uncle,
363/364 818.34-818.64 aaa 关注我,09-07 09:11:28-09-07 09:11:29Follow me,
364/364 818.7-819.78 n 下期继续拆商演。09-07 09:11:29-09-07 09:11:31Next time, we will continue to disassemble the commercial performance.